Secrets To Scaling Your Ecommerce Brand Ep 127: The Big Pivot; Getting to Scale Through Self Reinvention with Dan Aziz, Founder and CEO of Premama
Dan Aziz got the idea for his maternal supplement company as a 21-year-old business school undergrad. In this interview, Dan and Jordan talk about the progression from a small kernel of an idea to VC backed e-commerce success. Market research bootcamp, building an advisory board, ditching 8000 brick-and-mortar distributors, and hitting reset when things aren’t working were all part of the journey and make for a great story. Enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE:
- Handing over equity for a good board of directors is worth it.
- More distribution isn’t always the answer.
- Be ready to reprice, rebrand, and reposition your product if needed.
- Put quality first and educate your customers.
- When the business is really working, it’s unmistakable.
TODAY’S GUEST
Dan Aziz is the CEO and founder of Luna Pharmaceuticals, DBA: Premama. Since 2011, Premama journeys through each stage of early parenthood, from pre-pregnancy to postnatal. It’s a breakthrough innovation in maternal health care. This year, it has engaged its first institutional investor, District Ventures Capital with a $3.5 million funding investment. Premama has a very strong advisory board with health and science experts from Harvard Medical School, Columbia University, and Brown University.
Check out Premama Wellness on LinkedIn or visit their website at https://www.premamawellness.com/ .
Connect with Dan on LinkedIn.
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