Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand PodcastHosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.Join us for invaluable advice and strategies to elevate your e-commerce store.Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Latest episodes
Aug 13, 2020 • 20min
Ep 93 - How To Go Beyond Customer Experience and Hire People With Different Abilities
Send us a textIn Episode 93, Jordan interviews Kristie Stumpf of John’s Crazy Socks about building outstanding customer experience and hiring people with different abilities. John Crazy Socks’s fulfillment team is mostly made up of people of a differing ability. Find out how they were able to hire, train, and supervise these employees. Also, learn how John’s Crazy Socks built its reputation as a trusted brand and how they go beyond giving an outstanding customer experience to their buyers. Learn more about John’s Crazy Socks here: https://johnscrazysocks.com/https://www.facebook.com/johnscrazysocks/Find out more about Kristie Stumpf from John’s Crazy Socks here:https://www.linkedin.com/in/kristie-dembinski-stumpf-7547519a Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with Suzanne Of Private Packs here:https://podcasts.apple.com/ca/podcast/ep-91-how-ecommerce-brands-can-use-crowdfunding-to-succeed/id1480733021?i=1000487331416Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Aug 11, 2020 • 25min
Ep 92 - How to Refresh Your Ad Creative
Send us a textIn this episode, Jordan and Sean talk through the Do's and Don'ts on refreshing your ad creative for more effective targeting. From this podcast you will learn: - Ad Creative Best Practices- The Do’s and Don’ts for your Ad Images and Videos - Latest and Effective Layouts for Your Ad Creative - The Best Content for Your Ad CreativeMarketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Aug 6, 2020 • 30min
Ep 91 - How eCommerce Brands Can Use Crowdfunding to Succeed with Suzanne Sinatra from Private Packs
Send us a textIn today's episode, Jordan speaks with Suzanne from Private Packs on how she's able to raise money and awareness through crowdfunding!Suzanne talks about different ways to use crowdfunding and what she learned about various crowdfunding platforms to start a campaign. She also talks about why it is important to have your operations set up prior to launching a campaign. She lets you in on how she is building their community and her marketing strategy on social media. Find out more about Suzanne from Private Packs here:https://privatepacks.com/https://www.instagram.com/privatepacks/Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with Jason Boyce of Avenue7Media here:https://podcasts.apple.com/ca/podcast/ep-89-how-to-optimize-your-amazon-listing-and-earn-10x-more/id1480733021?i=1000486600631Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Aug 4, 2020 • 16min
Ep 90 - Level Up Your Customer Engagement With Personalized Videos
Send us a textIn this episode, Jordan and Sean talk about sending personalized videos and how you can use it to scale your e-commerce brand.Jordan and Sean walk through how to use personalized video reach-out's to make a good impression with your first-time customers and take your customer relationship to the next level. They also chat through a number of different use cases, including how you can use personalized videos to recover abandoned carts. In this episode Jordan and Sean also share different resources and the tools you need in order to get started. Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonlines
Jul 30, 2020 • 30min
Ep 89 - How to Optimize Your Amazon Listing and Earn 10x More
Send us a textIn today's episode, Jordan interviews Jason Boyce of Avenue7Media going deep into Amazon Selling. With almost two decades of online retail experience through Amazon, Jason shares valuable insights about the bestsellers, strategic tools, buyer’s behavior, selling optimization, and more! Find out more about Jason Boyce from Avenue7Media here:https://www.avenue7media.com/Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with Fran of TomboyX here:https://podcasts.apple.com/ca/podcast/ep-87-scale-your-e-commerce-brand-through-serving-specific/id1480733021?i=1000485928885 Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Jul 28, 2020 • 13min
Ep 88 - Why Your eCommerce Store Needs Social Proof Acceleration Marketing
Send us a textIn this episode, Jordan and Sean talk about Social Proof Acceleration (S.P.A.) Marketing and why you should use this strategy. You will learn: - The reasons why you should use Social Proof Acceleration (S.P.A.) Marketing. - The benefits of S.P.A. Marketing- The investment you need to run this type of marketing. - The crucial need for relationships and networks of influencers- When is S.P.A. good for your business. Learn more about Social Proof Acceleration here:https://mindfulmarketing.co/social-proof-accelerationMarketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Jul 23, 2020 • 32min
Ep 87 - Scale Your E-Commerce Brand Through Serving a Specific Niche and Creating a Unique Product with Fran of TomboyX
Send us a textIn this episode, Jordan speaks with Fran from TomboyX about scaling up massively online through serving a specific niche and creating a unique product. Fran describes the process and advantages of transitioning to a third-party distributor and their main reason behind doing it. She talks about the importance of knowing which things are urgent and important in order to deliver a great product. She also shares how their team reaches out to customers to improve their product sizing and provide great customer service.Find out more about Fran and TomboyX here:https://tomboyx.com/https://www.instagram.com/tomboyx/Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with Nathan Hirsh from Outsource School:https://podcasts.apple.com/ca/podcast/ep-85-onboarding-virtual-assistants-for-your-business/id1480733021?i=1000485224237Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Jul 21, 2020 • 15min
Ep 86 - Case Study: How Little & Lively Grew A High-Revenue SMS List in 60 Days
Send us a textIn this episode, Sean interviews Jordan about Little & Lively and how they grew their SMS list over the last 60 days.Jordan explains the reason why they added SMS as part of their marketing strategy and how they implemented it by pairing it with their Facebook VIP group. He also goes in-depth, talking about the results they received within 60 days and shares some tips on how to become successful in SMS marketing. Learn more about Little and Lively here:https://www.littleandlively.com/https://www.instagram.com/littleandlively/Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here:https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Jul 16, 2020 • 23min
Ep 85 - Onboarding Virtual Assistants For Your Business with Nathan Hirsch Of Outsource School
Send us a textIn Episode 85, Jordan speaks with Nathan Hirsh from Outsource School about Virtual Assistance. Nathan details step-by-step how to hire virtual assistants and what to look out for. As well, learn what tasks you can delegate to virtual assistants and how you can gain more focus on business development.Find out more about Nathan Hirsch from Outsource School here:https://www.outsourceschool.com/Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with Trevor Crotts Of Buddy Brands here:https://podcasts.apple.com/ca/podcast/ep-83-implementing-augmented-reality-on-shopify-trevor/id1480733021?i=1000484020339 Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Jul 14, 2020 • 12min
Ep 84 - When to Hire A Facebook Ad Agency
Send us a textIn this episode, When to Hire A Facebook Ad Agency, Jordan and Sean talk about different reasons why and when you need to get an ad agency to run your Facebook ads.Gain more clarity on your marketing strategies. Learn more about:- Key decision-making points in getting an agency for your Facebook Ads- The rule of thumb in hiring an Ad Agency- Benefits of having an Ad Agency for small business owners, startups and entrepreneurs- In-house Facebook Ads Specialist vs Ad AgencyMarketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
