Secrets To Scaling Your Ecommerce Brand
Jordan West
TL;DR: Secrets to Scaling Your E-commerce Brand PodcastHosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.Join us for invaluable advice and strategies to elevate your e-commerce store.Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Episodes
Mentioned books
Jul 9, 2020 • 26min
Ep 83 - Implementing Augmented Reality On Shopify With Trevor Crotts Of Buddy Brands
Send us a textIn this episode, Jordan speaks with Trevor Crotts from Buddy Brands about Augmented Reality on Shopify. Trevor talks about how they built Buddy Brands to serve dog owners. He shares how he dealt with various brand channels and product pricing. He also shares different insights into how Augmented Reality on Shopify engages customers with superb user experience and gives some pointers on how process automation works.Find out more about Trevor Crotts from Buddy Brands here:https://www.buddybrands.pet/Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with McKenzie Bauer from Thread Wallets here:https://podcasts.apple.com/ca/podcast/ep-81-understanding-your-ideal-customers-to-grow-your/id1480733021?i=1000482295775 Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Jul 7, 2020 • 18min
Ep 82 - 8 Reasons Why Should You Create Facebook VIP Groups
Send us a textIn this episode, Jordan and Sean share the key reasons why creating a VIP group on Facebook is a must. Building your own community group on Facebook can powerfully impact your eCommerce success. Learn more about:- Why should you create a VIP group?- What is the best size of a community group?- When is the right time to target your clients to engage in your VIP group?- How often do you need to engage your VIPs? - What perks can your VIPs get from your Facebook community? - Do you still need to run ads in your VIP group? - How will your VIP group help contribute to your business growth? Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Jul 2, 2020 • 34min
Ep 81 - Understanding Your Ideal Customers To Grow Your Ecommerce Business with McKenzie Bauer from Thread Wallets
Send us a textIn this episode, Jordan speaks with McKenzie Bauer, Co-founder and CMO of Thread Wallets, about growing your eCommerce business with ideal customers. McKenzie shares Thread Wallets’ business journey, and how they’re able to conceptualize their products based on their target customers. She talks about customer lifetime value, predictive customers, and other strategies on email and SMS marketing. She also shares more great tips for scaling your business, especially for those starting up. Find out more about McKenzie Bauer from Thread Wallets here:https://www.threadwallets.com/Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with Abbey and Mike from Coffee Over Cardio here:https://podcasts.apple.com/ca/podcast/ep-79-how-to-become-successful-in-micro-influencer/id1480733021?i=1000479668243 Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Jun 30, 2020 • 16min
Ep 80 - Part 6: Small Tweaks To Double Your Return On Ad Spend - Budget & Time
Send us a textIn this episode, part 6 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS), Jordan and Sean talk about budget and time management.Effectively track your ROAS by setting the right key performance indicators and being on top of your budget and time in running ads. Here are some of the things you need to consider:- What KPIs do you need to know?- How much are you willing to pay to acquire customers?- How much time should you spend in your ad account each day?- How do specialists and agencies manage ads vs. do-it-yourselfers?Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Jun 25, 2020 • 41min
Ep 79 - How to Become Successful in Micro-Influencer Marketing, with Abbey and Mike from Coffee Over Cardio
Send us a textIn this episode, Jordan speaks with Abbey and Mike from Coffee Over Cardio about a successful micro-influencer marketing campaign. Abbey and Mike share how they got into the coffee business, and how they're able to successfully grow their business through building a culture, a healthy environment, and a community of empowering micro-influencer groups. They share the program that they use to build an effective micro-influencer campaign and different tools to acquire and nurture influencers. They also talk about the rewards and incentives that they offer to influencers.Find out more about Abbey and Mike from Coffee Over Cardio here:https://coffeeovercardio.com/Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with Akiva Prell from Creative Capital here:https://podcasts.apple.com/ca/podcast/ep-77-different-ways-to-fund-your-e-commerce-brand/id1480733021?i=1000478519292Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonlineo
Jun 24, 2020 • 15min
Ep 78 - Part 5B: Small Tweaks to Double Your Return on Ad Spend - Lookalike Audience Targeting
Send us a textIn this episode, part 5B of a six-part series on 6 small tweaks to double your return on ad spend (ROAS), Jordan and Sean talk all about Lookalike Audiences.They define what a Lookalike audience is, and how Facebook targets your audience based on a list you've imported. They also talk about why purchasers will always be your best audience and how you can create different lookalike audiences based on the purchase value. They also go in-depth on the kind of seed audiences you can create lookalike based off of.Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Jun 18, 2020 • 26min
Ep 77 - Different Ways to Fund Your E-Commerce Brand With Akiva Prell From Creative Capital
Send us a textIn this episode, Jordan speaks with Akiva Prell from Creative Capital about different ways to fund your e-commerce brand.Akiva explains how they help e-commerce businesses by creating ad campaigns and deploying them using their own money starting from 100 dollars a month. He also talks about the e-commerce capital problem and how to use your capital in the most intelligent useful way.Find out more about Akiva Prell and Creative Capital here: https://agncgroup.com/creativecapital/https://www.linkedin.com/in/akiva-prell-90317516a/Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with Jake Newbould from Piglet here:https://podcasts.apple.com/ca/podcast/ep-75-lowering-your-cost-acquisition-using-campaign/id1480733021?i=1000477748266Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Jun 17, 2020 • 14min
Ep 76 - Part 5a: Small Tweaks to Double Your Return on Ad Spend - Interest Targeting
Send us a textIn this episode, part 5 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS), Jordan and Sean talk all about targeting.Knowing who your customers are is an important step for a successful ad campaign and it's crucial that you target those who are interested in your products or services. Facebook offers a broad range of targeting options but how do you know if you are targeting your audience precisely?Here are some of the things we look at when it comes to targeting:1. Are you testing multiple audiences?2. Are you segmenting your audiences by traffic level?3. Are you making sure that your audiences are separate?4. Is your cold audience large enough?5. Are you running ads on multiple placements?6. Are you treating all demographics the same?7. Is there enough variety in your audience targeting?Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Jun 11, 2020 • 26min
Ep 75 - Lowering Your Cost of Acquisition Using Campaign Budget Optimization, With Jake Newbould from Piglet
Send us a textIn this episode, Jordan speaks with Jake Newbould from Piglet about what he's doing to lower his acquisition cost and scale campaigns massively during this time. They talk about how PR can bring referral traffic to your website and increase your page and domain authority. They also talk about why your ad creative and offer play an important role when running Facebook ads. They also go in-depth on lookalike audience and campaign budget optimization.Find out more about Jake from Piglet at:https://www.pigletinbed.com/https://www.instagram.com/pigletinbed/Optimize your product images:https://feedonomics.com/How Brands Grow by Byron Sharp:https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/1511383933Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with Beatrice of Honeypot Co. here:https://podcasts.apple.com/ca/podcast/ep-69-why-its-important-to-niche-down-to-grow-your/id1480733021?i=1000475783805Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Jun 9, 2020 • 11min
Ep 74 - Part 4: Small Tweaks to Double Your Return on Ad Spend - the Ad Creative
Send us a textIn this episode, part 4 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS), Jordan and Sean talk all about ad creative.They talk about different types of ad creative and many ways to know whether your ad creative is working or not. They also talk about testing images vs. videos on different ad sets and using different creative on retargeting ads. Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
