Ep 81 - Understanding Your Ideal Customers To Grow Your Ecommerce Business with McKenzie Bauer from Thread Wallets

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In this episode, Jordan speaks with McKenzie Bauer, Co-founder and CMO of Thread Wallets, about growing your eCommerce business with ideal customers. 

McKenzie shares Thread Wallets’ business journey, and how they’re able to conceptualize their products based on their target customers. She talks about customer lifetime value, predictive customers, and other strategies on email and SMS marketing. She also shares more great tips for scaling your business, especially for those starting up.


Find out more about McKenzie Bauer from Thread Wallets here:
https://www.threadwallets.com/

Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator

Listen to our previous interview with Abbey and Mike from Coffee Over Cardio here:
https://podcasts.apple.com/ca/podcast/ep-79-how-to-become-successful-in-micro-influencer/id1480733021?i=1000479668243 

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https://mindfulmarketing.co/quiz

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