Secrets To Scaling Your Ecommerce Brand
Jordan West
TL;DR: Secrets to Scaling Your E-commerce Brand PodcastHosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.Join us for invaluable advice and strategies to elevate your e-commerce store.Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Episodes
Mentioned books
Jun 4, 2020 • 30min
Ep 73 - Demystifying Drop Shipping: What Is It Really All About? With Mike and Joe from Build Assets Online
Send us a textIn this episode, Jordan speaks with Mike and Joe from Build Assets Online about dropshipping and how you can use it to profitably accelerate your business.Mike and Joe talk about the ins and outs of dropshipping and what it is really all about. They also talk about the type of products that you can dropship and how you can market it to the right people. They also go in-depth, talking about the process of the long buying cycle. Find out more about Mike and Joe from Build Assets Online at:https://www.buildassetsonline.com/Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with Beatrice of Honeypot Co. here:https://podcasts.apple.com/ca/podcast/ep-69-why-its-important-to-niche-down-to-grow-your/id1480733021?i=1000475783805Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Jun 2, 2020 • 12min
Ep 72 - Part 3: Small Tweaks to Double Your Return on Ad Spend - the Ad Copy
Send us a textIn this episode, Jordan and Sean talk about part 3 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS) - the ad copy. What is ad copy? Copy stands for copywriting. It's the messaging that you use in your ads directly. This would be your ad text, ad headline, call to action, and newsfeed description.6 pinpointed ways to know whether your ad copy is working or not:1. Does your ad copy call your audience out?2. Does your ad copy identify a pain point?3. Does your ad copy offer a solution?4. Is your ad copy simple?5. Is your ad copy conversational?6. Does your ad copy speak in the language of the target audience?Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
May 28, 2020 • 35min
Ep 71 - Why You Should Take Every Speaking Engagement Opportunity to Grow Your Brand, With Beatrice of Honey Pot Co.
Send us a textIn this episode, Jordan speaks with Beatrice from the Honeypot Co. about how she built and scaled her brand organically. Beatrice shares some of the amazing opportunities that they had in the past including her controversial TV commercial ad with Target and how it helped increase her brand exposure with Public Relations. She talks about how she scaled her brand organically through social media and by taking every speaking engagement opportunity. Find out more about Beatrice and Honey Pot Co. at:https://thehoneypot.co/https://www.instagram.com/thehoneypotco/The Secrets of Secrets Book by Osho:https://www.amazon.com/Secret-Secrets-Golden-Flower/dp/1780289979Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with Darci from Pink Desert here:https://podcasts.apple.com/ca/podcast/ep-69-why-its-important-to-niche-down-to-grow-your/id1480733021?i=1000475783805Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
May 26, 2020 • 12min
Ep 70 - Part 2: Small Tweaks to Double Your Return on Ad Spend - Your Offer
Send us a textIn this episode, Jordan and Sean talk about part 2 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS) - the offer. You can run the best possible funnel but if you don't have a good offer, it is all gonna fall flat!What is an offer? It's what you are presenting to your buyers - it is not the product. It's how the product is going to change your customers' lives, what they're gonna get from the product, and how it solves the problem. Often times, the offer is something that gets overlooked and a lot of people don't know how it differs from their products.Important questions to know if you have an outstanding offer: - What is unique about your product?- Who does it help?- How does this product help them?- Have you clarified how this product improves an average day?- Are you clear on what problem this product solves?- Are there any current promotions or discounts that you can offer?- What are the features and benefits?Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonlin
May 21, 2020 • 19min
Ep 69 - Why It's Important to Niche Down to Grow Your E-Commerce Business with Darci of Pink Desert
Send us a textIn this episode, Jordan speaks with Darci from Pink Desert about why it's important to niche down and offer exactly what your customers want.Darci shares how she scaled her brand through organic Instagram marketing and working with influencers. She talks about why it's important to hire additional help to grow your business faster and why networking with other business owners is crucial in an entrepreneurial journey. Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorFind out more about Darci and Pink Desert at:https://www.thepinkdesert.com/https://www.instagram.com/pinkdesert/Register for a webinar here: https://mindfulmarketing.co/free-webinarListen to our previous interview with Ombraz Sunglasses here:https://podcasts.apple.com/ca/podcast/ep-67-scaling-focus-simplicity-ombraz-sunglasses/id1480733021?i=1000474496036Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
May 19, 2020 • 15min
Ep 68 - Part 1: Small Tweaks to Double Your Return on Ad Spend - The Marketing Funnel
Send us a textIn this episode, Jordan and Sean talk about part 1 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS). They talk all about marketing funnel and why you should use different messaging and creatives for each funnel. What is a marketing funnel? It's the way that you get people into your ecosystem. It's how your customer interacts with you at different stages. 5 levels of a marketing funnel:Level 1 - people who never heard about youLevel 2 - people who have engaged with your brandLevel 3 - people who have gone to a product page but have not added to cartLevel 4 - people who have added to cartLevel 5 - people who have purchased a product from your pageMarketing funnel checklist:Does your funnel include interest-based targeting?Does your funnel include relevant ads?Does your funnel include relevant offers?Does your funnel include a sales page?Does your funnel include a retargeting campaign for page visitors?Does your funnel include a retargeting campaign for abandoned carts?Does your funnel include a retargeting campaign for to cross-sell to purchasersMarketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
May 12, 2020 • 38min
Ep 67 - Scaling With Focus And Simplicity, With Ombraz Sunglasses
Send us a textIn this episode, Jordan speaks with Jensen and Nikolai from Ombraz Sunglasses about tactical marketing that helps them achieve their brand goals.They share an interesting story on how they started their brand and how they successfully launched their product through crowdfunding. They also share how hands-on approach to marketing and hyper-focus on branding help them grow their brand online. Find out more about Ombraz Sunglasses at:https://ombrazhttps://www.instagram.com/ombraz/Register for a webinar here: https://mindfulmarketing.co/free-webinarListen to our previous interview with Dean Dutro of Worth Ecommerce here:https://podcasts.apple.com/ca/podcast/ep-66-increase-your-profits-email-sms-marketing-dean/id1480733021?i=1000473993706Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
May 7, 2020 • 28min
Ep 66 - Increase Your Profits With Email and SMS Marketing - with Dean Dutro of Worth Ecommerce
Send us a textIn this episode, Jordan speaks with Dean Dutro from Worth Ecommerce about the ins and outs of Email and SMS Marketing. Dean talks about where you should start with email marketing and the email flows that produce the greatest ROI. He shares some techniques and best practices on how to keep your email list clean and also goes in-depth explaining about SMS marketing. Find out more about Dean and Worth E-commerce at:https://www.linkedin.com/in/deandutrohttps://worthecommerce.com/Register for a webinar here: https://mindfulmarketing.co/free-webinarListen to our previous interview with Steven Borelli of Cuts Clothing here:https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
May 5, 2020 • 14min
Ep 65 - Top 100 Fastest Declining Product Categories During COVID
Send us a textIn this episode, Jordan and Sean talk about the list of 100 fastest declining product categories during COVID.They talk about why it is important to have a unique selling proposition and how you should position your brand correctly during this time. They also talk about some of the things you can do if your brand is included in the fastest declining categories. The full list of Product CategoriesTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizRegister for a webinar here: https://mindfulmarketing.co/free-webinarHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Apr 30, 2020 • 37min
Ep 64 - Tactical Influencer Marketing Strategies with Steven Borelli of Cuts Clothing
Send us a textIn this episode, Jordan speaks with Steven Borelli from Cuts Clothing about practical and tactical ways that you can get your clothing in the hands of mega influencers without paying a dime.Steven talks about the current marketing strategy that works for their brand during the COVID crisis. He talks about how they're able to scale online by sending free products to people who they think would be a fan of their products and by working with Youtube Influencers. He also talks about why it is important to have authentic messaging, great product, and patience to do one thing a time. The All-In-One Influencer Marketing Software:https://grin.co/Find out more about Steven and Cuts Clothing at:https://cutsclothing.com/Register for a webinar here: https://mindfulmarketing.co/free-webinarListen to our previous interview with Tim of Vincero Watches here:https://podcasts.apple.com/ca/podcast/ep-62-why-its-important-to-know-your-numbers-tim-vincero/id1480733021?i=1000472497577Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
