Secrets To Scaling Your Ecommerce Brand Ep 70 - Part 2: Small Tweaks to Double Your Return on Ad Spend - Your Offer
In this episode, Jordan and Sean talk about part 2 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS) - the offer.
You can run the best possible funnel but if you don't have a good offer, it is all gonna fall flat!
What is an offer? It's what you are presenting to your buyers - it is not the product. It's how the product is going to change your customers' lives, what they're gonna get from the product, and how it solves the problem. Often times, the offer is something that gets overlooked and a lot of people don't know how it differs from their products.
Important questions to know if you have an outstanding offer:
- What is unique about your product?
- Who does it help?
- How does this product help them?
- Have you clarified how this product improves an average day?
- Are you clear on what problem this product solves?
- Are there any current promotions or discounts that you can offer?
- What are the features and benefits?
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