Secrets To Scaling Your Ecommerce Brand
Jordan West
TL;DR: Secrets to Scaling Your E-commerce Brand PodcastHosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.Join us for invaluable advice and strategies to elevate your e-commerce store.Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Episodes
Mentioned books
Apr 28, 2020 • 17min
Ep 63 - The Top 100 Fastest Growing Product Categories During COVID
Send us a textIn this episode, Jordan and Sean talk about the 100 product categories that are doing well right now and how you can pivot if you are not one of those categories. They talk about why the situation right now is a massive wake up call for brick and mortar businesses and what you can do as a store owner to survive in this situation. They emphasize on thinking about your customer's needs and feelings and why you should think strategically to add value to your customers. The full list of Product CategoriesTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizRegister for a webinar here: https://mindfulmarketing.co/free-webinarHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Apr 23, 2020 • 31min
Ep 62 - Why It's Important to Know Your Numbers With Tim of Vincero Watches
Send us a textIn this episode, Jordan speaks with Tim Nybo from Vincero Watches about why it's important to know your numbers to scale your business online. Tim shares the effects of COVID on their business and how they're able to successfully deal with it. He talks about how they're aggressively spending on the marketing side and doing it a bit differently to fit the current situation. He also shares about influencer marking and why it's important to know your numbers by heart to strategize correctly.Find out more about Tim and Vincero Watches at:https://vincerowatches.com/https://www.instagram.com/vincerowatches/Listen to our previous interview with Jon Morrison here:https://podcasts.apple.com/ca/podcast/ep-58-4-different-types-characters-that-emerge-during/id1480733021?i=1000470816049Register for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Apr 20, 2020 • 18min
Ep 61 - Increase E-Commerce Sales Using SMS Marketing With Jake of Coconut Bowls
Send us a textIn this episode, Jordan speaks with Jake from Coconut Bowls about their current marketing strategy during the COVID crisis.Jake shares what's working for them during the COVID crisis. He talks about how they're able to have their customers do marketing for them by using Instagram for what it is created for and using it as a tool to start a conversation rather than selling. He also shares their success in SMS Marketing and how they're able to get 20x return on investment. SMS Marketing App:https://www.attentivemobile.com/Find out more about Jake from Coconut Bowls here:https://www.coconutbowls.com/https://www.instagram.com/coconutbowls/Listen to our previous interview with Kyle Sulerud here:https://podcasts.apple.com/ca/podcast/ep-60-the-ins-outs-of-youtube-ads-with-kyle-sulerud/id1480733021?i=1000471729832Register for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Apr 16, 2020 • 25min
Ep 60 - The Ins & Outs Of YouTube Ads With Kyle Sulerud
Send us a textIn this episode, Jordan speaks with Kyle Sulerud, a Youtube Ads Expert from Ad Leg.Kyle talks about how you should use Youtube Ads, and why you need to have a sales process in place before using it. He explains the differences between Youtube Ads and Facebook Ads. He also talks about the type of video that works great on Youtube and provided some tactics on how to target a specific audience. Find out more about Kyle Sulerad at:https://adleg.com/Register for a webinar here: https://mindfulmarketing.co/free-webinarListen to our previous interview with Jon Morrison here:https://podcasts.apple.com/ca/podcast/ep-58-4-different-types-characters-that-emerge-during/id1480733021?i=1000470816049Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Apr 14, 2020 • 30min
Ep 59 - The Impact of Coronavirus on Ecommerce Businesses - With Chris and Jason of Global Wired Advisors
Send us a textIn this episode, Jordan speaks with Chris Shipferling and Jason Sommervill from Global Wired Advisors about what's going on in the world today and what after the crisis could potentially look like.Jason and Chris talk about the impact of Coronavirus in many businesses and how it's reshaping the e-commerce industry. They also share great insights on what people can do in order to keep a healthy business and why now is a good time to get educated and reflect.Find out more about Chris and Jason here:globalwiredadvisors.comcs@globalwiredadvisors.comListen to our previous interview with Raitis from Printful here:https://podcasts.apple.com/ca/podcast/ep-57-stop-spending-on-non-essentials-to-save-your/id1480733021?i=1000470435605Register for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingon
Apr 7, 2020 • 25min
Ep 58 - 4 Different Types of Characters That Emerge During a Crisis with Jon Morrison
Send us a textIn this episode, Jordan speaks with Jon Morrison from Get Clear Consulting about the 4 different types of characters that emerge during a crisis. Jon explains what a story brand is and why it's a powerful tool in marketing. He shares the importance of changing your messaging and appropriately positioning yourself during this time. Jon shares a lot of wisdom in this episode and describes the different types of characters during a crisis.The four different characters in a story:VictimVillainHeroGuideFind out more about Jon Morrison at:https://getclearsites.com/Register for a webinar here: https://mindfulmarketing.co/free-webinarListen to our previous interview with Raitis of Printful here: https://podcasts.apple.com/ca/podcast/ep-58-stop-spending-on-non-essentials-to-save-your/id1480733021?i=1000470435605Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Apr 3, 2020 • 29min
Ep 57 - Stop Spending on Non-essentials to Save Your Business During the COVID Crisis with Raitis of Printful
Send us a textIn this episode, Jordan speaks with Raitis from Printful, a print-on-demand company, about what they are currently doing during the COVID crisis.Raitis talks about the different phases that they had to go through during the COVID crisis and some of the big steps they took to maintain their business in the current situation. He explains the process of their print-on-demand products, adding a Printful app to e-commerce platforms, and what makes their products stand out from their competition.Find out more about Raitis and Printful at:https://www.printful.com/https://www.instagram.com/printful/Listen to our previous interview with Maurice of CMC Gold here:https://podcasts.apple.com/ca/podcast/ep-55-set-small-goals-make-them-happen-maurice-cmc/id1480733021?i=1000470105574Register for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingon
Mar 31, 2020 • 14min
Ep 56 - Marketing With Empathy During the COVID Crisis
Send us a textIn this episode, Jordan and Sean talk about the type of marketing language to use during the COVID crisis.It's a strange time we're living in but that doesn't mean you should stop selling your products. In fact, this is the perfect time to connect with your audience in a much deeper way. It's time to think about what your customers feel and fulfill their needs through your products. Keep speaking to people and be available to those who need what you're selling. Here's how you should do your marketing during this crisis:Watch your toneFocus on helping, not selling Build a communityBe creativeRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Mar 24, 2020 • 29min
Ep 55 - Set Small Goals and Make Them Happen With Maurice of CMC Gold
Send us a textIn this episode, Jordan speaks with Maurice from CMC Gold about some of the pivots they've had to make, as well as setting goals effectively.Maurice shares how their brand started from designing party supplies to selling different baby decors and other essential baby products online. He also shares some of the apps that help them recover abandoned carts through Facebook Messenger and SMS. Abandoned Cart Apps:https://recart.com/https://smsbump.com/Find out more about Maurice and CMC Gold at:https://cmcgold.com.au/https://www.instagram.com/cmc.gold/Listen to our previous interview with Devin and Anne of Happy Sloth Co.https://podcasts.apple.com/ca/podcast/ep-53-why-its-okay-to-be-lazy-devin-anne-happy-sloth/id1480733021?i=1000468971162Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Mar 20, 2020 • 3min
Ep 54 - Creating an Ecommerce Campaign That Keeps You Profitable In A Downturn
Send us a textTo help out all of the ecommerce business owners out there in these uncertain times, we're launching a free marketing webinar series devoted to helping and educating ecommerce store owners. As business owners, the economic developments brought on by COVID-19 have for some, been a cause for concern and anxiety. Common questions being asked are: What does a potential downturn look like for my business? How long will it last? Will I lose revenue? What should I do to make it through? Etc.We’ll walk through what we’ve been seeing in the digital marketing space right now, whats working and whats not, and how you can run the best compaigns possible to ensure your ecommerce store is profitable in these uncertain times.We're here to help. We're in this together. We got you.Register for a webinar here: https://mindfulmarketing.co/free-webinar
