Secrets To Scaling Your Ecommerce Brand
Jordan West
TL;DR: Secrets to Scaling Your E-commerce Brand PodcastHosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.Join us for invaluable advice and strategies to elevate your e-commerce store.Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Episodes
Mentioned books
Mar 20, 2020 • 3min
Ep 54 - Creating an Ecommerce Campaign That Keeps You Profitable In A Downturn
Send us a textTo help out all of the ecommerce business owners out there in these uncertain times, we're launching a free marketing webinar series devoted to helping and educating ecommerce store owners. As business owners, the economic developments brought on by COVID-19 have for some, been a cause for concern and anxiety. Common questions being asked are: What does a potential downturn look like for my business? How long will it last? Will I lose revenue? What should I do to make it through? Etc.We’ll walk through what we’ve been seeing in the digital marketing space right now, whats working and whats not, and how you can run the best compaigns possible to ensure your ecommerce store is profitable in these uncertain times.We're here to help. We're in this together. We got you.Register for a webinar here: https://mindfulmarketing.co/free-webinar
Mar 19, 2020 • 32min
Ep 53 - Why It's Okay to Be Lazy With Devin and Anne of Happy Sloth Co.
Send us a textIn this episode, Jordan speaks with Devin and Anne from Happy Slot Co. about the first hire that you should make and where you should go from there.They talk about knowing when to let go and bringing more people on to make time for things that matters the most. They also talk about their success in Google shopping and organic Instagram growth. Find out more about Happy Sloth Co. here:https://happysloth.co/https://instagram.com/happyslothcoListen to our previous interview with Christina Stevens from Sdara Skincare:https://podcasts.apple.com/ca/podcast/ep-51-how-to-build-seven-figure-business-on-amazon/id1480733021?i=1000468298895Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Mar 17, 2020 • 15min
Ep 52 - Marketing Strategy Part 6: Organic Social Strategy
Send us a textIn this episode, Jordan and Sean talk about organic social media and where you should be spending your time in 2020.They talk about creating strategies and knowing the right social media platform for your business. 5 Organic Social Strategy: 1. Get in the mind of your customer2. Provide value first3. Go where your customers are4. Lead with meaning and meaningful content5. Plan aheadListen to part 5 of our Marketing Strategy series here:https://podcasts.apple.com/ca/podcast/ep-50-marketing-strategy-part-5-content-strategy/id1480733021?i=1000468074755Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Mar 12, 2020 • 34min
Ep 51 - How to Build a Seven-Figure Business on Amazon - With Christina Stevens from Sdara Skincare
Send us a textIn this episode, Jordan speaks with Christina Stevens from Sdara Skincare about how they built a six-figure skincare business on Amazon.Christina talks about how they started selling on Amazon and why it's a great platform for small business owners to launch their products. She talks about the advantages of using Amazon and explains how Fulfillment By Amazon (FBA) works.Find out more about Christina Stevens and Sdara Skincare at:https://sdaraskin.com/https://www.facebook.com/sdaraskincare/https://www.instagram.com/sdara.skincare/Listen to our previous interview with Keira O'mara from Mama Designs here:https://podcasts.apple.com/ca/podcast/ep-49-work-on-your-business-not-in-your-business-keira/id1480733021?i=1000467606900Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Mar 10, 2020 • 19min
Ep 50 - Marketing Strategy Part 5: Content Strategy
Send us a textIn this episode, Jordan and Sean talk about the 5 pillars of content and how you can use that to further your digital strategy.They talk about why your content should serve a purpose and why you should provide value to your customers. The 5 pillars of content:Pricing and costComparisonsProblemsReviewsBest in classListen to part 4 of our Marketing Strategy series here:https://podcasts.apple.com/ca/podcast/ep-48-marketing-strategy-part-4-customer-personas/id1480733021?i=1000467399394Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Mar 5, 2020 • 19min
EP 49 - Work ON Your Business, Not IN Your Business with Keira O'mara from Mama Designs
Send us a textIn this episode, Jordan speaks with Keira O'mara from Mama Designs about what you should outsource and what you shouldn't.Keira talks about her other company that supports female entrepreneurs and her online course about how to grow your business on a budget. She also talks about how outsourcing has helped her business scale faster. Find out more about Keira O'mara and Mama Designs at:https://www.mamadesigns.co.uk/https://www.instagram.com/mamadesigns/Listen to our previous interview with Chris Shipferling From Global Wired Advisors:https://podcasts.apple.com/ca/podcast/ep-47-maximizing-value-your-ecommerce-business-chris/id1480733021?i=1000466918750Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Mar 3, 2020 • 20min
Ep 48 - Marketing Strategy Part 4: Customer Personas
Send us a textIn this episode, Jordan and Sean talk about customer personas and why you need them for all of your key buyer demographics.They talk about how to create personas based on demographics, financials, consumptions, and feelings. They also give practical advice to make the most of your marketing personas. Listen to the 2nd part of our Marketing Strategy series here:https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Feb 28, 2020 • 40min
Ep 47 - Maximizing The Value Of Your Ecommerce Business With Chris Shipferling From Global Wired Advisors
Send us a textIn this episode, Jordan speaks with Chris Shipferling from Global Wired Advisors about how he helps e-commerce owners sell their business.They talk about how much you can potentially get for your business and where you need to be to actually sell your business. Chris shares a bit of his background; who he is, what he does, who he works with, and how he became an expert in the field that he is in. He also shares tons of valuable insights about how a business owner can effectively sell his business.Find out more about Chris Shipferling and GlobalWired Advisors at:https://www.globalwiredadvisors.com/https://www.linkedin.com/in/chrisshipferling/Listen to our previous interview with Jennifer Wynh from Embe here:https://podcasts.apple.com/ca/podcast/ep-45-why-amazon-sellers-need-to-start-selling-on-their/id1480733021?i=1000466227977Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Feb 25, 2020 • 18min
Ep 46 - Marketing Strategy Part 3: Customer Nurturing Process
Send us a textIn this episode, Jordan and Sean talk about the customer nurturing process. What does it mean to nurture your customers? Customer nurturing requires building an effective long term relationship with your potential customers. Here are the 8 KEY steps of customer nurturing process:AwarenessEngagementSubscriptionConversionExciteAscendAdvocatePromotionListen to our previous interview with Jennifer Wynh from Embe here:https://podcasts.apple.com/ca/podcast/ep-45-why-amazon-sellers-need-to-start-selling-on-their/id1480733021?i=1000466227977Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Feb 20, 2020 • 39min
Ep 45 - Why Amazon Sellers Need to Start Selling on Their Own Website with Jennifer From Embe
Send us a textIn this episode, Jordan speaks with Jennifer Wynh from Embe about how she started her e-commerce business in 2013.Jennifer talks about how they're switching over their selling focus from Amazon to their own e-commerce website. Jordan also explains why selling on your own website is so much better than selling on Amazon in terms of owning your customers.Find out more about Jennifer and Embe at:https://embebabies.com/https://www.instagram.com/embebabies/Listen to our previous interview with Mike Sperry from Indy Brand Clothing here: https://podcasts.apple.com/ca/podcast/ep-44-how-to-use-instagram-stories-in-your-sales-funnel/id1480733021?i=1000466117290Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
