Secrets To Scaling Your Ecommerce Brand
Jordan West
TL;DR: Secrets to Scaling Your E-commerce Brand PodcastHosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.Join us for invaluable advice and strategies to elevate your e-commerce store.Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Episodes
Mentioned books
Feb 18, 2020 • 33min
Ep 44 - How to Use Instagram Stories in Your Sales Funnel with Mike Sperry From Indy Brand Clothing
Send us a textIn this episode, Jordan speaks with Mike Sperry from Indy Brand Clothing about what it's like to pivot and find new suppliers.Mike shares how they use stories as the cheapest approach to get the most amount of views and clicks for top of funnel marketing. He also talks about Youtube Ads which is an untapped platform for e-commerce brands.Find out more about Mike Sperry and Indy Brand Clothing at:https://www.indybrandclothing.com//https://www.instagram.com/indybrandclothing/Listen to our previous interview with Monique from Snuggle Hunny Kids here:https://podcasts.apple.com/ca/podcast/ep-43-why-building-community-is-critical-to-your-brands/id1480733021?i=1000465622629Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Feb 13, 2020 • 30min
Ep 43 -Why Building a Community Is Critical to Your Brand's Success with Monique of Snuggle Hunny Kids
Send us a textIn this episode, Jordan speaks with Monique Hession about what she's doing to combat Instagram's algorithm. They also talk about different ways to grow an e-commerce store. Monique shares how she started selling products on Etsy and how she's able to successfully build her brand by focusing on community. She also talks about why connecting with your audience emotionally is an effective way to build a relationship and earn your customer's loyalty. Find out more about Monique Hession and Snuggle Hunny Kids at:https://www.snugglehunnykids.com.au/https://www.instagram.com/snugglehunnykids/Listen to our previous interview with Nikky from Silky Tots here: https://podcasts.apple.com/ca/podcast/ep-42-selling-high-demand-products-nikki-from-silky/id1480733021?i=1000465304238Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Feb 10, 2020 • 34min
Ep 42 - Selling High-Demand Products with Nikki From Silky Tots
Send us a textIn this episode, Jordan speaks with Nikki Bardis from Silky Tots about shipping from multiple continents and how to grow your business.Nikki talks about why it's important to build and maintain a good relationship with suppliers and why you should always get your prototype made locally and have it replicated overseas. She also talks about using pre-sales to manage your cash flow and selling products that are in high demand.Find out more about Nikki and Silky Tots at:https://www.silkytots.com/https://www.instagram.com/silkytots/Listen to our previous interview with Kiran Jade of Wolven here:https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Feb 8, 2020 • 33min
Ep 41 - Why You Should Start an Ambassador Program in 2020 with Kiran Jade of Wolven
Send us a textIn this episode, Jordan speaks with Kiran Jade from Wolven about her ambassador program and how it's helping her scale. They also talk about what's working and what's not working when it comes to Facebook ads.Kiran Jade shares how the ambassador program works by simply building a strong and authentic community of super fans that helps them promote their brand in a more efficient way. She also shares the app called Klarna that gives customers the option to try their sustainable products without paying upfront. You are surely gonna get a lot from this episode!Find out more about Kiran Jade and Wolven at:https://wolventhreads.com/https://www.instagram.com/wolven/Listen to our previous interview with Nick Henderson from Hari Mari here: https://podcasts.apple.com/ca/podcast/ep-37-scale-using-search-remarketing-in-2020-nick-henderson/id1480733021?i=1000464234485Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Feb 4, 2020 • 19min
Ep 40 - Marketing Strategy Part 2: Competitive Analysis
Send us a textIn this episode, Jordan and Sean talk about how to perform a competitive analysis, and why it is an important part of your overall marketing strategy.They talk about the most important steps in conducting a competitive analysis such as: knowing your industryidentifying your competitorsanalyzing your competitor's content and strategy, etc. They also share practical advice on how you should effectively conduct your own competitive analysis.Listen to the first part of our marketing strategy series here: https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group! https://www.facebook.com/groups/secretstoscalingonline
Feb 4, 2020 • 3min
Ep 39 - One Thing in One Minute: SWOT Analysis Part 2 - What Are Your Weaknesses?
Send us a textWhat is the W in SWOT? It stands for Weakness. Do you know the things you need to improve on to be competitive? Listen to today’s One Thing in One Minute snackable series to find out.Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Jan 31, 2020 • 4min
Ep 38 - One Thing in One Minute: SWOT Analysis Part 1- What Are Your Strengths?
Send us a textSWOT stands for Strengths, Weaknesses, Opportunities, and Threats. And today, we focus on STRENGTHS! Do you know what your strengths are? Listen to today’s One Thing in One Minute snackable series to find out.Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Jan 30, 2020 • 41min
Ep 37 - Scale Using Search Remarketing in 2020 with Nick Henderson of Hari Mari
Send us a textIn this episode, Jordan speaks with Nick Henderson from Hari Mari. Nick is an incredible wealth of knowledge when it comes to digital marketing. Nick shares strategies that didn't work for Hari Mari in the past and strategies that are currently working. He also talks about how people focus on search engine marketing rather than search engine retargeting.Jordan also talks about how brands should start selling wholesale to receive more streams of revenue for their e-commerce business. He also talks about different ways of targeting people using Youtube. You'll surely learn a lot from this episode!Find out more about Nick Henderson and Hari Mari at:https://www.harimari.com/https://www.facebook.com/harimarishoeshttps://www.instagram.com/harimarishoes/Listen to our previous interview with Cameron Jarman from Keep Nature Wild here: https://podcasts.apple.com/ca/podcast/ep-35-build-purpose-driven-business-cameron-jarman/id1480733021?i=1000463550292Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Jan 24, 2020 • 3min
Ep 36 - One Thing in One Minute - How to Identify Marketing Challenges in Advance
Send us a textHow to identify challenges in advance and why it’s important for your business? Listen to today’s One Thing in One Minute snackable series to find out.Listen to our previous interview with Jarman from Keep Nature Wild here: https://podcasts.apple.com/ca/podcast/ep-35-build-purpose-driven-business-cameron-jarman/id1480733021?i=1000463550292Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Jan 20, 2020 • 27min
Ep 35 - Build a Purpose-Driven Business with Cameron Jarman of Keep Nature Wild
Send us a textIn this episode, Jordan speaks with Cameron Jarman, founder of Keep Nature Wild about building a successful e-commerce business by just trying to do good and pick up trash. Cameron Jarman shares how he started his business and talks about his successful ambassador program that reaches into 50 states in the United States. He also emphasizes the importance of having an authentic brand, being genuine and honest to people, and having a servant's heart. Find out more about Cameron Jarman and Keep Nature Wild at:https://keepnaturewild.com/ https://www.facebook.com/keepnaturewild https://www.instagram.com/keepnaturewild/ Listen to our previous interview with Emma from Anchor and Fox here: https://www.buzzsprout.com/600328/episodes/2400842-ep-33-how-to-combat-instagram-s-algorithm-with-emma-from-anchor-and-fox/editTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own? Join the Secrets To Scaling Online Facebook group! https://www.facebook.com/groups/secretstoscalingonline
