Secrets To Scaling Your Ecommerce Brand
Jordan West
TL;DR: Secrets to Scaling Your E-commerce Brand PodcastHosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.Join us for invaluable advice and strategies to elevate your e-commerce store.Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Episodes
Mentioned books
Jan 20, 2020 • 27min
Ep 35 - Build a Purpose-Driven Business with Cameron Jarman of Keep Nature Wild
Send us a textIn this episode, Jordan speaks with Cameron Jarman, founder of Keep Nature Wild about building a successful e-commerce business by just trying to do good and pick up trash. Cameron Jarman shares how he started his business and talks about his successful ambassador program that reaches into 50 states in the United States. He also emphasizes the importance of having an authentic brand, being genuine and honest to people, and having a servant's heart. Find out more about Cameron Jarman and Keep Nature Wild at:https://keepnaturewild.com/ https://www.facebook.com/keepnaturewild https://www.instagram.com/keepnaturewild/ Listen to our previous interview with Emma from Anchor and Fox here: https://www.buzzsprout.com/600328/episodes/2400842-ep-33-how-to-combat-instagram-s-algorithm-with-emma-from-anchor-and-fox/editTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own? Join the Secrets To Scaling Online Facebook group! https://www.facebook.com/groups/secretstoscalingonline
Jan 14, 2020 • 17min
Ep 34 - Marketing Strategy Part 1: Goals & Challenges
Send us a textIn this episode, Jordan and Sean talk about the importance of having a marketing STRATEGY: plans, goals, systems, and how to overcome challenges this year.They discuss their 10 part series on marketing strategy and how they get businesses from point A to point B. They talk about what a SWOT analysis is and how it can help businesses - especially e-commerce companies or brands. This simple analysis can help promote business growth like increasing inventory at the same time addressing business opportunities and creating business improvement plans.Listen to our previous interview with Emma from Anchor and Fox: https://www.buzzsprout.com/600328/episodes/2400842-ep-33-how-to-combat-instagram-s-algorithm-with-emma-from-anchor-and-fox/editTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizDo you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable E-commerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint Have an e-commerce business of your own? Join the Secrets To Scaling Online Facebook group! https://www.facebook.com/groups/secretstoscalingonline
Jan 3, 2020 • 26min
Ep 33 - How to Combat Instagram's Algorithm with Emma from Anchor and Fox
Send us a textIn this episode, Jordan speaks with Emma from Anchor and Fox Footwear about what she's doing to combat Instagram's algorithm.Emma shares her challenges in keeping consistent engagement and a following on Instagram. She talks about creating Facebook ads to increase brand awareness, creating a Facebook VIP group and working with influencers that are specific to their niche to scale online.Find out more about Emma and Anchor and Fox here:https://www.anchorandfox.com.au/https://www.instagram.com/anchorandfox/Listen to our previous interview with Jayne from Promptly Journals:https://podcasts.apple.com/ca/podcast/ep-32-what-it-takes-to-build-world-class-app-world/id1480733021?i=1000461080976Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Dec 26, 2019 • 27min
Ep 32 - What It Takes to Build a World-Class App and World-Class Ecommerce Business
Send us a textIn this episode, Jordan speaks with Jayne from Promptly Journals about what it takes to build a world-class app and building a world-class company.Jayne talks about her challenges in developing a custom mobile app product and how she's able to overcome those challenges. She also shares how Influencer Marketing has changed and how to stay competitive by having beautiful imagery and clear brand messaging.Find out more about Jayne and Promptly Journals here:https://promptlyjournals.com/https://www.instagram.com/promptlyjournals/Listen to our previous interview with Haley from Baby Beluga:https://podcasts.apple.com/ca/podcast/ep-31-should-you-start-small-when-trying-to-scale-your/id1480733021?i=1000460348475Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Dec 19, 2019 • 39min
Ep 31 - Should You Start Small When Trying to Scale Your E-Commerce Business? With Haley Campbell of Beluga Baby
Send us a textIn this episode, Jordan speaks with Haley Campbell from Beluga Baby about why it's important to start small when trying to scale your business.Haley talks about how Google Shopping and Adwords (now Google Ads) are both effective in driving more sales to their e-commerce website. She also introduces a retargeting app called Snappic - which she uses to scale her brand faster using organic posts. Find out more about Haley and Beluga Baby here: https://belugababy.com/https://www.instagram.com/belugababyListen to our previous interview with Maggie from Rock Paper Copy:https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Dec 17, 2019 • 30min
Ep 30 - How to Improve Your Ecommerce Website Ranking on Google - with Maggie from Rock Paper Copy
Send us a textIn this episode, Jordan speaks with Maggie from Rock Paper Copy, an SEO company that specializes in Search Engine Optimization (SEO) for e-commerce stores.Maggie shares how SEO works for an e-commerce business and how a small business can rank #1 in Google by choosing specific keywords. She also shares her knowledge about metadata, backlinks, domain authority, and a lot of valuable information to help you get on the first page of Google. This is surely something that you won't want to miss!Find out more about Maggie and Rock Paper Copy here: https://www.rockpapercopy.com/https://www.instagram.com/RockpapercopySEO/Listen to our previous interview with Jasmine of From Zion:https://podcasts.apple.com/ca/podcast/ep-29-creating-superfans-to-help-scale-your-ecommerce-brand/id1480733021?i=1000459544269Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Dec 12, 2019 • 36min
Ep 29 - Creating Superfans to Help Scale Your Ecommerce Brand
Send us a textIn this episode, Jordan speaks with Jasmin Adams from the company, From Zion about how to create super fans and pivoting.Jasmin shares an inspiring story about how they successfully scaled their e-commerce brand. They also talk about the importance of having different channels to communicate with customers and building a strong relationship.Find out more about Jasmine and From Zion here:https://www.fromzion.com/https://www.instagram.com/fromzion_/Listen to our previous interview with Alyssa of Max and Moose:https://mindfulmarketing.co/podcast/2019/12/6/ep-27-why-you-should-never-stop-trying-to-improve-with-alyssa-from-max-and-mooseDo you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Dec 10, 2019 • 13min
Ep 28 - Increasing Ecommerce Sales Performance by Clarifying Your Offer!
Send us a textIn this episode, we talk about why and how to clarify your offer.Clarifying your offer starts with knowing what it is that you're offering and what is unique about it. It is also important to clearly communicate what problem your offer solves and how it helps your customers live a better life.Basic steps to clarify your offer:Figuring out what your offer isCommunicating your offerKnowing who to communicate that offer toFiguring out how and what language you're going to useDo you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Dec 5, 2019 • 29min
Ep 27 - Why You Should Never Stop Trying to Improve - with Alyssa from Max and Moose
Send us a textIn this episode, Jordan speaks with Alyssa from Max and Moose about the importance of having an incredible product and why you should never stop trying to improve.They also talk about why conversational copywriting works so well in winning over your audience's attention and why having a vision is critical to your business.Find out more about Alyssa and Max and Moose here:https://maxandmoose.com/https://www.instagram.com/max_and_moose/Listen to our previous interview with Dan Hauber of Wright Bedding here:https://podcasts.apple.com/ca/podcast/ep-25-scaling-up-by-carving-out-your-own-niche-dan/id1480733021?i=1000458216287Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Dec 3, 2019 • 13min
Ep 26 - A Post Black Friday Case Study - How We Used Facebook Groups to Explode Our Client's Black Friday Sales
Send us a textIn this episode, we talk about how we used Facebook groups to explode our client's Black Friday sales and how we gained massive results with a Return On Ad Spend (ROAS) of over 11.This is a case study about how we ran a successful and profitable Black Friday sale. We're going to talk about our client, Little and Lively and what we did with our ad spend to combat November's rising ad costs.Secrets to scaling Black Friday ads:Create a Facebook groupEmail listPaid adsDo you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
