Secrets To Scaling Your Ecommerce Brand
Jordan West
TL;DR: Secrets to Scaling Your E-commerce Brand PodcastHosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.Join us for invaluable advice and strategies to elevate your e-commerce store.Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Episodes
Mentioned books
Nov 26, 2019 • 35min
Ep 25 - Scaling Up By Carving Out Your Own Niche - With Dan Hauber Of Wright Bedding
Send us a textIn this episode, Jordan speaks with Dan Hauber of Wright Bedding, who fearlessly created his own high end niche in the mattresses and bedding market - at a time when everyone else was targeting the low end market.They talk about how Dan Hauber and the company marketed their own brand by being the first ito high end quality mattresses to customers who were willing to invest more for quality products. The company's growth was not explosive at first, but they achieved steady growth capitalizing on the huge revolution of Direct-To-Customer selling. Dan Hauber also shares the company's highs and lows, and how he makes digital marketing work for his company.Find out more about Dan Hauber's Wright Beddings at:https://www.wrightbedding.com/https://www.facebook.com/wrightbedding/Listen to our previous interview with Mike Michalowicz , author of Profit First here: https://podcasts.apple.com/ca/podcast/ep-23-profit-first-author-mike-michalowicz-how-to-profit/id1480733021?i=1000457548902Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable E-commerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Nov 26, 2019 • 29min
Ep 24 - Why Having a Mission and Purpose is Important To Grow Your Business - with Malta of Shore Buddies
Send us a textIn this episode, Jordan speaks with Malta from Shore Buddies, an innovative company that creates stuffed animals from old water bottles. Malta shares the importance of having a strong logo when starting a business and finding new innovative ways to attract new customers. He also talks about posting viral content on social media and why having a mission and purpose as a business sells. Find out more about Malta and Shore Buddies here:https://shore-buddies.com/https://www.instagram.com/shorebuddies/Listen to our previous interview with Mike Michalowicz , author of Profit First here: https://podcasts.apple.com/ca/podcast/ep-23-profit-first-author-mike-michalowicz-how-to-profit/id1480733021?i=1000457548902Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Nov 21, 2019 • 32min
Ep 23 - Profit First Author Mike Michalowicz - How to Profit First in Ecommerce
Send us a textIn this episode, Jordan speaks with Mike Michalowicz, the author of Profit First. In this interesting interview, Mike shares life lessons from his entrepreneurial journey and how those experiences made him who is today. He also talks about when it is appropriate to take on debt (and when it is not) and why he wants to eradicate entrepreneurial poverty. Jordan and Mike talk about how Profit First can help your ecommerce business.Find out more about Michael Michalowicz here:https://mikemichalowicz.com/Listen to our previous interview with Makel of Fin and Vince here:https://podcasts.apple.com/ca/podcast/ep-21-do-what-you-do-best-hire-out-rest-makel-fin-vince/id1480733021?i=1000456888565Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Nov 19, 2019 • 11min
Ep 22 - Troubleshooting Part 3: 6 Effective Tips for Engaging Facebook Ad Creative
Send us a textIn this episode, part 3 of our three-part series about troubleshooting your Facebook ads, we talk about the many different ways in which ad creative can be tweaked in order to improve your Facebook ad campaigns.What is creative? Ad creative is the image or video that you display online for your Facebook ad campaign. It's one of the most powerful ways to communicate who you are and what you offer. How do you troubleshoot an ad account using creative? Here are 6 secrets to creating a successful ad creative.Does the creative make sense with the ad copy it is paired with?Is the image high contrast?Is it high quality? Is the image interesting and or eye-catching?Is the image on brand?Is the image at least 1080 by 1080? Troubleshooting your ad account three-part series:MetricsCopyCreativeListen to the 1st & 2nd part of the troubleshooting series here:Part 1: Metrics - https://podcasts.apple.com/ca/podcast/ep-18-troubleshooting-part-1-using-metrics-to-improve/id1480733021?i=1000456020550Part 2: Copy - https://podcasts.apple.com/ca/podcast/ep-20-troubleshooting-part-2-writing-killer-ad-copy/id1480733021?i=1000456634003Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Nov 14, 2019 • 28min
Ep 21 - Do What You Do Best and Hire Out The Rest - With Makel of Fin and Vince
Send us a textIn this episode, Jordan speaks with Makel Gardner from Fin and Vince. Among other things, Makel talked about why it is incredible to have a Facebook group and why it is important to do what you're good at and hire out the rest.Makel shares some of the things that led them to success; engaging with your customers, making them feel part and connected to your brand, and involving them in your business. She also talks about trying out different email marketing software to make their email marketing strategy easier and effective.Find out more about Makel and Fin and Vince here:https://finandvince.com/https://www.instagram.com/finandvince/Listen to our previous interview with Joshua from Fieldhouse Brewing here:https://podcasts.apple.com/ca/podcast/ep-19-building-powerful-authentic-brand-joshua-fieldhouse/id1480733021?i=1000456196312Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Nov 12, 2019 • 9min
Ep 20 - Troubleshooting Part 2: Writing Killer Ad Copy That Actually Converts
Send us a textIn this episode, we talk about troubleshooting your ad account part 2 - the ad copy. If you want to create campaigns that last, your copy has to be on point.What is ad copy? Copy stands for copywriting. This would be your ad text, ad headline, call to action and newsfeed description. Many ads are performing so poorly because the copy just doesn't keep audiences interested in the ad and doesn't call out anyone at all. In today's episode, we’ll focus on the importance of copy for a successful Facebook ad campaign. You are surely gonna get a lot from this episode!Troubleshooting your ad account three-part series:MetricsCopyCreativeListen to the first part of the troubleshooting series here:https://podcasts.apple.com/ca/podcast/ep-18-troubleshooting-part-1-using-metrics-to-improve/id1480733021?i=1000456020550Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Nov 7, 2019 • 34min
Ep 19 - Building a Powerful and Authentic Brand with Joshua of Fieldhouse Brewing
Send us a textIn this episode, Jordan speaks with Joshua Vanderheide, the founder of Fieldhouse Brewing about branding and building a world-class team.Joshua has in-depth knowledge when it comes to branding and marketing. In this interesting talk, he shares how they're able to grow their business organically by highly focusing on investing in their product, people, culture, and customer experience. He also shares that branding is much more than a logo, it's all about being authentic and staying true to your brand. You will surely get a lot from this interview!Find out more about Joshua and Fieldhouse Brewing here:https://fieldhousebrewing.com/https://www.instagram.com/fieldhousebrewing/https://www.facebook.com/fieldhousebrewingListen to our previous interview with Jennifer from Taylor Joelle Design here:https://podcasts.apple.com/ca/podcast/ep-17-using-power-facebook-vip-groups-to-skyrocket/id1480733021?i=1000455694909Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Nov 5, 2019 • 12min
Ep 18 - Troubleshooting Part 1: Using Metrics to Improve The Performance Of Your Facebook Ads
Send us a textIn this episode, we start a three-part series about troubleshooting your Facebook ads and today, we talk about troubleshooting using metrics. We've talked about determining what your Key Performance Indicator (KPI) is from the very beginning of this podcast (episode 1) and today, we dig deeper into your biggest KPI - Return on Adspend (ROAS). We teach you how to know if your ad spend is generating revenue and how to fix it if it isn't delivering the results you hoped for.Troubleshooting your ad account three-part series:Metrics CopyCreativeWant to know more about KPI's? Listen to Ep 1, where we do a deep dive on the topic!https://www.buzzsprout.com/600328/1717909-ep-1-know-your-kpi-for-ecommerce-facebook-ads-google-ads-and-moreDo you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Oct 31, 2019 • 32min
Ep 17 - Using The Power Of Facebook VIP Groups to Skyrocket Sales
Send us a textIn this episode, Jordan speaks with Jennifer from Taylor Joelle Designs about how she has used her Facebook group to sell out most collections.In this interesting talk, Jennifer shares how their brand was able to survive and outsmart the Facebook and Instagram algorithm. She also shares a ton of valuable information about building a brand and marketing products online. You will get a lot of value from this talk and this is surely something that you won't want to miss!Find out more about Jennifer and Taylor Joelle Designs here:https://www.instagram.com/taylorjoelledesignshttps://taylorjoelle.com/Listen to our previous interview with Sabrina from The OVer company here:https://podcasts.apple.com/ca/podcast/ep-15-importance-ecommerce-photography-for-increasing/id1480733021?i=1000454795762Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Oct 29, 2019 • 12min
Ep 16 - Grow Your E-Commerce Business with Facebook Messenger Marketing - Intro To ManyChat
Send us a textIn this episode, we talk about Facebook Messenger marketing and why it is so important to have on top of your email list. This episode is an intro to using Manychat for Facebook Messenger marketing. What is Messenger marketing? Messenger marketing is one of the most powerful tactics available to marketers today. It is the use of Facebook Messenger as a channel to create conversations with individuals who support and love your brand. Join us as we dig deep down into Messenger marketing and be surprised to know how it can grow your e-commerce business! We also talk about the differences between email and messenger marketing and the tool that we use to gather subscribers on Facebook Messenger.Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
