Secrets To Scaling Your Ecommerce Brand
Jordan West
TL;DR: Secrets to Scaling Your E-commerce Brand PodcastHosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.Join us for invaluable advice and strategies to elevate your e-commerce store.Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Episodes
Mentioned books
Oct 24, 2019 • 28min
Ep 15 - The Importance Of Ecommerce Photography for Increasing Sales - with Sabrina From the OVer Company
Send us a textIn this episode, Jordan speaks with Sabrina from The OVer Company about the importance of having a business partner that compliments you, and building a world-class team around you.Sabrina also shares the importance of good photography to market your brand and how they're able to scale their e-commerce business through paid advertising. Find out more about Sabrina and the OVer company here:https://www.theover.cohttps://www.instagram.com/theovercompanyListen to our previous interview with Michael Wieder of Lalo:https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Oct 22, 2019 • 13min
Ep 14 - Klaviyo: Email Marketing Software That Will Change Your E-Commerce Business
Send us a textIn this episode, we talk about the email marketing software that will forever change your e-commerce business - Klaviyo.Many e-commerce business owners have been greatly affected by the sudden breakup between Mailchimp and Shopify. The good news is that there’s something much better, more powerful than Mailchimp. Today, we are presenting to you the alternative to Mailchimp, the one and only, Klaviyo. Join us as we talk about some of the incredible things you can do with this powerful email marketing software!Get Klaviyo here:https://www.klaviyo.com/partner/signup?utm_source=0010V00002N8leX&utm_medium=partnerDo you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Oct 17, 2019 • 36min
Ep 13 - Why Thinking Big Is So Important When Scaling Your Business - with Michael Wieder of Lalo
Send us a textIn this episode, Jordan speaks with Michael Wieder, President, co-founder and CMO of Lalo (Love All Little Ones).In this interview, Michael shares how they were able to build a successful brand and keys to building customer trust and loyalty. He also talks about the importance of putting out a world-class product in this day and age. Join us in this episode as we discover and learn more about the brand Lalo.Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an ecommerce business of your own? Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Oct 15, 2019 • 19min
Ep 12 - 3 Types of Giveways to Grow Your Ecommerce Store and Increase Revenue with Facebook & Instagram Ads
Send us a textIn this episode, we talk about three different types of giveaways that you can run for your e-commerce store and how they can have profound impacts on your customer list.Are you overwhelmed by the number of giveaway types out there? Not sure which one will work best for your e-commerce store? You're listening to the right podcast, then!Running a contest is inexpensive. It's even one of the easy ways to build your customer list and ultimately increase your profits and revenue. Join us in this episode as we take a look at a few great contest examples that you can try for your e-commerce business today!Three different kinds of contests:Instagram contestFacebook Comment-to-Messenger contestKing Sumo contestDo you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an ecommerce business of your own? Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Oct 10, 2019 • 12min
Ep 11 - Why It Is So Important to Set Up Your Catalog Correctly On Facebook Ads
Send us a textIn this episode, we talk about why you need to set up your Facebook catalog correctly and how much money you could be wasting if you're not. What is a Facebook catalog? A Facebook catalog is a collection of products you use to advertise directly from your E-commerce website. It's something that you need to configure so that you can insert your products directly into your Facebook ads. Having it set up properly will go a LONG way to increasing the profitability of your Facebook catalog ads. Join us in this episode as we dig deep into the catalog, how to set it up, and other best practices.Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Oct 8, 2019 • 11min
Ep 10 - The Three Biggest & Most Common Facebook Ad Mistakes, and How to Fix Them
Send us a textIn this episode, we talk about the three biggest Facebook ad mistakes we see, and how to fix them. Before we start working with new brands, we run audits of their current Facebook ad accounts to see how they're performing and how we can provide additional value. We've gone into quite a few accounts and have noticed a ton of common mistakes that even some marketing agencies make. Discover the three common mistakes that we see when we take over ad accounts and learn how to fix them!Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Sep 30, 2019 • 7min
Ep 8 - Creative Fatigue: The Silent Killer Of Your Ad Budget
Send us a textIn this episode, we talk about creative fatigue and how much it's probably costing you.We’re not talking about an artist’s burn out. Although that can be an interesting topic, we are talking about your desensitizing ads and what you can do about it.Do you have an ad that keeps popping up on your screen over and over again? As marketers, it’s our job to maximize our ad’s potential and a persistent ad just won’t do us any good. Get around Facebook’s algorithm to make sure your paid ad is working at tip-top shape. Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Sep 30, 2019 • 7min
Ep 9 - Try This! Dynamic Product Ads (DPA's) On Facebook
Send us a textIn this episode, we talk about the best kept secret weapon of E-commerce business owners - Dynamic Product Ads (DPA's)!DPA stands for Dynamic Product Ads. It is simple to set up but is highly effective. We have personally found it to be amazing for cold prospecting. Learn more about it in this episode of Secrets to Scaling. We’re excited for you to try it. Try it now. Try it yesterday!Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Sep 25, 2019 • 8min
Ep 7 - How Much You Can Afford To Pay to Acquire a Customer?
Send us a textIn this episode, we talk about how to figure out how much you can afford to acquire a new customer on Facebook ads.Do you know how much you can afford to acquire customers? Experimenting with paid advertising to get new leads and sales is easy but, it can be very costly if you don’t know what you are doing. There’s also the danger of underspending which can lead your business to plateau.Discover the secrets to scaling and be surprised to know how much you can actually spend! We also talk about calculating your customer’s lifetime value so you can determine how much they are worth to your business. How to calculate customer lifetime value:https://blog.hubspot.com/service/how-to-calculate-customer-lifetime-valueDo you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an ecommerce business of your own? Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Sep 24, 2019 • 14min
Ep 6 - Case Story - How We Helped A New Client Go From Zero To A 28 ROAS In The First Month
Send us a textIn this episode, we talk about how we helped a new client scale their business online and how they went from not marketing to a return on ad spend (ROAS) of over 28.The details:The client is in the clothing nicheThe client had never used paid advertising beforeThe client already had market proof (it had become a well known brand)The client had previously relied purely on organic instagram posts, but they were losing revenue due to Instagram reducing the reach of organic postsIn this case story, we dig into the strategy we used to run a wildly successful first Facebook & Instragram campaign (that continues to be successful).We want to help you turn your online audiences into potential customers - get them to engage with your brand, to view content on your website and then add to cart, and to become purchasers. Find out how we do it, and how you can too!What are the five categories of website traffic?1. People who have purchased from you before (hot temperature)2. People who have added to cart3. People who have viewed content4. People who have engaged but haven’t viewed content for the last 30 days (engagement audiences)5. People who have never heard about your brand (cold audience)Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an ecommerce business of your own? Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
