Secrets To Scaling Your Ecommerce Brand
Jordan West
TL;DR: Secrets to Scaling Your E-commerce Brand PodcastHosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.Join us for invaluable advice and strategies to elevate your e-commerce store.Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Episodes
Mentioned books
Sep 16, 2019 • 8min
Ep 3 - Metrics You Need To Avoid If You Want To Scale! Using Facebook Ads, Google Ads, and more
Send us a textIn this episode, we talk all about Vanity Metrics - which numbers you should care about, and which numbers you should ignore.What is a "Vanity Metric"?A vanity metric is a metric, or measurement, that looks nice, but is meaningless and should not be used to measure performance. Its a number that doesn't tell you the full story.Your KPIs should tell you the full story.Examples of vanity metrics:Goal: Purchases Vanity Metric: Impressions, Clicks, Add to Cart KPI: Purchases, ROAS, Conversion ValueDo you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an ecommerce business of your own? Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Sep 16, 2019 • 32min
Ep 5 - GoodWill Marketing - Arthur Griffiths - From Sports Broadcaster to NHL/NBA Team Owner
Send us a textIn this episode, Jordan speaks with Arthur Griffiths - former owner of both the Vancouver Canucks and the Vancouver Grizzlies.In this interesting talk, Arthur describes the interesting challenges associated with owning and marketing major sports team franchises. He also goes in depth, speaking about the creative element to creating multiple income & revenue streams to support both the teams as well as the stadium. This is a chat with a very unique story and perspective that you won't want to miss.Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an ecommerce business of your own? Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Sep 16, 2019 • 10min
Ep 1 - Know Your KPI - For Ecommerce, Facebook Ads, Google Ads, and more
Send us a textIn this episode, we talk about why you need to know your KPI's, and how you might be losing a lot of money if you don't already know what they are!What is a KPI? KPI stands for Key Performance Indicator.A KPI is a measurement you use to track meaningful performance.KPI examples: Ecommerce store KPI - Purchases, Return on ad spend (ROAS)Construction company - phone calls / percentage of phone calls that lead to jobsLarge brands - amount of impressionsYour ideal KPIs will depend on your business goals. If you don't know your KPIs, it will be very difficult to achieve your business goals!Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an ecommerce business of your own? Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Sep 16, 2019 • 9min
Ep 2 - Optimize For Your KPI - Ecommerce, Facebook Ads, Google Ads, and more
Send us a textIn this episode, we talk about optimizing for your KPIs and dig deep down into Facebook ads manager to reveal places within your campaigns where you can pull levers to optimize and make things happen!What do we mean by "optimize"? Anything action we can do to eliminate underperformance and wasted ad spend, basically!Best places to optimize within Facebook ads managerCampaign Level:campaign goalAd Set Level: audience targeting placementsbehavior - purchase vs. add to cartAd Level:different types of creativead copycall to actionQuick Tips:Maximum amount of ads per ad set: 6 - 8The number 1 thing you can change in your ads to make the biggest difference: The creative!Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an ecommerce business of your own? Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Sep 16, 2019 • 6min
Ep 4 - Make Better Decisions With Data From Your Facebook Ads, Google Ads, etc.
Send us a textIn this episode, we talk about using long-term data, where to find that data, and how it could save you lots of money.What do we mean? Basically, looking at where you've come from to determine where you might be going. It can be tempting to look at recent data, especially when it may be more favorable - but recent data isn't nearly as valuable as long-term consistent data. If you've been on a long down-trend but you've had a little uptick, it would not be smart to base marketing decisions off of one small uptick - look at the overall trends.Where can you find this data?Facebook - Ads Manager - "Overall" Tab, Campaign LevelWebsite / Google ads - Google Analytics - Many reporting optionsQuick Tip:Set up UTM codes when tracking Facebook data in Google Analytics!Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an ecommerce business of your own? Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
