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In this episode, we talk all about Vanity Metrics - which numbers you should care about, and which numbers you should ignore.
What is a "Vanity Metric"?
A vanity metric is a metric, or measurement, that looks nice, but is meaningless and should not be used to measure performance. Its a number that doesn't tell you the full story.
Your KPIs should tell you the full story.
Examples of vanity metrics:
Goal: Purchases
Vanity Metric: Impressions, Clicks, Add to Cart
KPI: Purchases, ROAS, Conversion Value
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