Secrets To Scaling Your Ecommerce Brand Ep 119: Election Season Bloodbath for Advertisers...And What To Do When Times Are Tough
In today's episode, Jordan and Sean take a high-level look at how a truly insane year has affected online retailers' ability to be profitable using paid ads. They conduct an interesting comparison with 2019, looking at each month and how performances in paid ad accounts match up. They emphasize that times like these will come again and share some ideas on what you can do to be ready.
KEY TAKEAWAYS FROM THIS EPISODE
- The bad months always come; and some thoughts on what you can do about it.
- Smaller accounts, below 10k per month are getting hit harder than accounts spending over 20k per month.
- The importance of seeing your situation on near term and long term time horizons.
- Talk to the people who already love your products, your VIP list.
- When is the best month to start running your deals and spend more on ads.
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