Ep 130: Viral Marketing: from 0 to 100,000 Masks Sold in 6 Months with Melinda Hwang, Founder of Happy Masks

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Melinda Hwang’s first 100 orders came to a Google Doc that she posted to her child’s school Facebook group. 6 months later she has sold over 100,000 masks. In today’s episode, Melinda and Jordan discuss the incredible series of events that lead to the meteoric growth of Happy Masks. Melinda’s story illustrates the incredible power of organic traffic through Facebook groups and provides a number of useful insights on how to cultivate a thriving community on Facebook as well as some keys for developing authentic relationships with influencers. 

KEY TAKEAWAYS FROM THIS EPISODE

• Be generous and go the extra mile for your Facebook Group, treat them like VIPs!
• Take every opportunity to understand your customer better.
• The easiest way to ensure that influencer partnerships are genuine is to pay with products instead of cash.

TODAY’S GUEST

Melinda Hwang is the Founder of Happy Masks and a mom of three kids. After leaving the corporate world, she’s been exploring business ideas until she accidentally started Happy Masks in 2020. Her father and his scientist friend developed a nanofiber membrane filter for masks that can powerfully protect against airborne viruses. It has 99% bacterial and viral filtration. Plus, it doesn’t compromise breathability and comfort of the user. Melinda continues to grow her business with hands-on customer service and partnering with influencers.

Visit Happy Masks on Instagram or their website at https://www.happymasks.com/.

Connect with Melinda on LinkedIn. 

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