Secrets To Scaling Your Ecommerce Brand Ep 163: Facebook Ads Mistakes to Avoid with Jordan and Sean!
In this episode, Jordan and Sean talk about the common mistakes they encounter when they look at Facebook Ad accounts, and they’ve seen a few. They also provide some useful tips to max out your results and grow your brand efficiently. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- You should have every major platform's codes on your website and retarget them across all channels. Be everywhere your customers are.
- Retarget people who have taken action.
- Copy is a direct conversation with the consumer.
- When creating a video, the first 6 seconds matter most!
- Running branded keyword campaigns is the first step of many.
Less is more, but over time it will compound. Don’t be afraid of making incremental changes rather than broad sweeping changes.
What everyone else is doing is not necessarily what you should be doing. Step back and learn from best practices.
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