Secrets To Scaling Your Ecommerce Brand

Send us a textPeople crave connections and authenticity. Your brand story connects with people and it sets you apart from other sellers out there. In this episode, Ryan Maltbie, owner of BBQGrills.com, shares the beautiful story of their business. He talks about the one page on their website that converts people 75% of the time. Listen up, you won’t wanna miss this episode!KEY TAKEAWAYS FROM THIS EPISODEWithout a strong domain name or SEO push, organic traffic is a slow drip.It helps to educate consumers before they decide to shop for your products.There may be others who sell the same products for the same prices and with the same images as you, so the main factor in finding success is what sets you apart.Tell people your brand story on your website.There is so much value in putting yourself out there.Let your consumers know who they are buying from.People crave connections and authenticity.Discipline will push you to do something for your growth when you may not want to.Today’s Guest:Ryan Maltbie is the founder and CEO of BBQGrills.comBBQGrills.com provides a wide variety of gas grills and other products for outdoor kitchens.Connect and learn more about  Ryan and BBQGrills.com here:Website: https://www.BBQGrills.comLinkedIn: https://www.linkedin.com/in/ryanmaltbieWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textWithout superfans, your brand may not survive, hence, building a community around your brand is essential in 2022.In this episode, Jordan West talks about what it is like to build a community in 2022 and why it is imperative to your brand’s survival. He also shares some tips on how to take care of your community.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEFive levels in a customer's journey: Complete unawareness of you, Engagers, People who looked at a product page on your website, People who made some sort of intent like adding-to-cart, and Purchasers.Community comes in after level 5.Facebook is still the best place for a VIP community.Slack and Discord are also good places to house communities.People from your community need some kind of perks.The lowest form of perk is a discount.One thing that works is giving VIP customers early access to drops.The whole idea with the VIP community is that your customers can talk back and forth.Tap your e-mail and SMS list.The community does not necessarily need to be centered around the brand.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textWith more and more customers using their phones to shop, the use of SMS marketing opens up the possibility for brands to interact with consumers in a way that’s far more engaging than email.In this episode, Alex Beller, the President of Postscript, talks about some little tweaks that you can make with your SMS marketing campaigns to maximize value, and how to get started on SMS.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPostscript focuses exclusively on SMS and the Shopify ecosystem.Subscriber LTV and two-way engagement generate the most revenue.SMS is instantaneous and consumers are used to interacting with SMS as a two-way channel.Another major category for Postscript is support.To get started on SMS, start with acquisition.Get phone numbers collected compliantly from your site pop-ups.Include keywords call-to-actions and scannable QR codes in the packaging you send. Have a well-optimized welcome flow.Have a regular campaign cadence.Treat SMS like a VIP channel.The value of someone's SMS program is their subscriber LTV multiplied by the number of subscribers you have.Set benchmarks for acquisition rate, revenue per message, messages per subscriber, and unsubscribe rate.Subscribers should receive at least 5 messages per month.Acknowledge and embrace all the different company stages you are in.Featured Link:https://help.postscript.io/hc/en-us/articles/1260804681349-Create-Your-Postscript-Desktop-PopupRecommended Tools/App: Loomhttps://www.loom.comRecommended Podcast: The Trojan Horse Affairhttps://podcasts.apple.com/gb/podcast/introducing-the-trojan-horse-affair/id1200361736?i=1000550872351Today’s Guest:Alex Beller is the co-founder and president of Postscript.Postscript is the most used SMS platform for Shopify merchants.Connect and learn more about Alex and Postscript here:Website: https://www.postscript.ioTwitter: https://www.twitter.com/ringmybeller Email:  support@postscript.ioThis episode's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textWith the cost to acquire customers these days, we need to focus on more than just paid ads. Through SEO there’s a massive opportunity to grow our customer base organically.In this episode, Jordan talks about keyword research and SEO strategies that will help maximize results from your store. He gives useful tips on how to do keyword research and how to implement it on your site without looking robotic.Listen and learn more on this episode! KEY TAKEAWAYS FROM THIS EPISODEUse a keyword tool. This will determine the search volume of your keywords.Search volume is the rough amount of searches that would happen in any given month for the specific keyword.Map your keywords to content types.Keep in mind that when you're writing content for your website, write it for a human and assume that the robot is going to be smart enough to catch on to that.Ensure that you are using only one H1 tag on your page. It usually contains the page's keyword.Keep your page title under 60 characters so that they are not truncated in the results.Keep your meta description punchy and under 155 characters.One of the big ranking factors is how long somebody stays on your website, so make sure that your website is great.Include keywords on your slug.Make sure that your images have descriptive alt texts and file names.Add schema mark-ups to get some rich snippets.You should be using keyword research to match questions with the search terms. Book Recommendation: They Ask, You Answer by Marcus Sheridanhttps://www.marcussheridan.com/they-ask-you-answer/Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textIf you’re selling a ‘life event’ product, customers may only be in the market to buy once in their life, leading to a very limited pool of potential customers. What if there was a way to expand that pool?In this Episode, Jordan sits with Stephanie Bregman of Manly Bands and talks about the innovative strategies they’ve implemented to not only stay relevant through the pandemic but to double their revenue year over year, becoming the largest men’s wedding band company in the US.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPartnering with authentic brands gives uniqueness to your brand that nobody can replicate.Partnering gives the opportunity to reach out to different groups of people that you did not market to before.Retroactive convincing unhappy customers from other life event competitors can open up a whole new market of potential customers.If you can't figure out how to be predictable as a company, you could lose everything quickly.You should understand where your data is coming from and use it to help your consumers.If you are losing the ability to understand consumer data, look at where you are spending money and see what happens to your revenue if you remove the budget or spend more on a certain area.Predictability is essential to understand how a business operates.Having a brand story and authenticity is also important for a brand.As you scale, you need to put your employees first and make sure you provide the right resources they need to grow.Recommended Apps:Duolingohttps://www.duolingo.comCoSchedulehttps://www.coschedule.comSprout Socialhttps://www.sproutsocial.comRecommended Book: Radical Candor by Kim Scotthttps://www.radicalcandor.comhttps://chief.comToday’s Guest:Stephanie Bregman is the Chief Marketing Officer of Manly Bands.Manly Bands provides men with unique and stylish wedding bands that fit their personality and budget.Connect and learn more about  Stephanie Bregman and Manly Bands here:Website: https://www.manlybands.comYouTube: https://www.youtube.com/c/ManlyBandsLinkedIn: https://www.linkedin.com/in/stephanieshapirobregmanWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textBeing offered to sell your Amazon brand can lead to a big buyout- but how much more could your company be worth if you own your customer list? In this episode, Oliver Bristowe of Pets Purest talks about his decision to transition from Amazon over to Shopify, despite making millions with no signs of slowing down. He shares why he chose to make the move and how he’s maintaining his brand on Amazon.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEIf you can get your revenue to be 50% or more DTC, your multiple goes up and becomes not just an Amazon brand but a potentially worldwide brand.Constant improvements and building on momentum are key growth strategies in Amazon.You’ve got to learn from anything that you do to improve.In building a brand, you're not looking to try and do one over on someone else's. It's about building yourself up and being the best you can be.You can try and hack to get more reviews all you want, but you're going to get found out by customers if you don't have a great product that works.It's hard to say that one thing that works on Amazon would work on DTC but at the end of the day, it is about your product and your brand story. On Amazon, it's whether you can make a profit on a product with all the fees being taken into consideration; In DTC, it's all about LTVs, acquisition cost, and all those things that you never have to worry about on Amazon.Successful people are comfortable with being bored because no one's going to force you to get up and work all day when you're your own boss. Being able to continue that momentum through times when you don't feel motivated is a key indicator of a successful person.Recommended App: Nozzlehttps://www.nozzle.aiRecommended Podcast: The Diary Of A CEO with Steven Bartletthttps://stevenbartlett.com/the-diary-of-a-ceo-podcastToday’s Guest:Oliver Bristowe is the founder of Pets Purest.Pets Purest is a UK-based pet supplement brand that produces pet care products made of 100% natural ingredients.Connect and learn more about Oliver Bristowe and Pets Purest here:Website: https://www.petspurest.comLinkedIn: https://uk.linkedin.com/in/oliverbristoweWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textIn Q1 of 2022, we know one thing with absolute certainty- Open targeting is the way to go on Facebook & Tik Tok.In this episode, Jordan talks about some of his experiments when testing on Facebook in 2022, and the big wins being seen in broad targeting.Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODEGender-Age demographic targeting is working the best. Wide open-audience targeting is working second best.As soon as targeting is put on any campaign, it stops working.Dynamic creatives are working. Facebook is still giving you all of the numbers that your creative is doing.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textMarketing expensive products that are meant to last forever requires a more thoughtful approach than lower-cost items. In this episode, Jordan interviews the CEO of Ensembl, Kate Swanson, about her company’s brand with an average order value of over $1000. She shares how she discovered a need for this kind of product and what its marketing cycle looks like.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPeople are living differently now. We deserve designs that have kept up with the ways our lives have changed.Dig into who will be excited to buy your products before launching and focus on going after those customers.Customers would likely put a lot of thought before buying a product that is high-quality and high-performance that comes with a higher price tag.Start with a thoughtful introduction to your brand and slowly drift to educating customers about the product to excite them to purchase. Focus on a very strategic, organic push to have great use of your team's resources.You have to believe in yourself and be relentless in everything you do for your business.Recommended App: Noislihttps://www.noisli.comRecommended Book: State of Terror by Louise Penny & Hillary Clintonhttps://www.simonandschuster.com/books/State-of-Terror/Louise-Penny/9781982173678Today’s Guest:Kate Swanson is the founder and CEO of  Ensembl.Ensembl is a brand of stainless steel cookware that is designed to optimize space and enhance modern life.Connect and learn more about Kate Swanson and Ensembl here:E-mail: Kate@getensembl.comWebsite: https://www.getensembl.comThis month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textIf you don’t have a community, you don’t have a brand.In this episode, Alicia Reynoso talks about how she was able to double her initial return on ad spend on new customers and build an incredible community by running challenges.Join us and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEBe in a group of people that are doing what you're doing at the level you are doing it.Your biggest commodity as a business owner is you, so pour into yourself and see what kind of results come out of that.The concept of a challenge is to take customers from point A to point B.When your customers are successful with your products and your services, they come back. Mix up challenges weekly to create an engaged community.Take the time to know your customers.Customers who had a great experience with your products and services do the selling for you in the community.Every product or service helps solve a certain problem.Marketing gets easier when you build a community.Recommended App: Lifetimelyhttps://www.lifetimely.ioRecommended Book: The Four Agreements by Don Miguel Ruizhttps://www.miguelruiz.com/the-four-agreementsToday’s Guest:Alicia Reynoso is an entrepreneur who founded the Challenge Makers.Challenge Makers is a training program for people on eCommerce to help grow their brands by engaging communities through challenges.Connect and learn more about Alicia and Challenge Makers here:Website: https://www.challengemakers.comThis month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textDoing email campaigns properly is essential to the success of building and maintaining your brand. It also plays an important part in increasing your revenue and profitability in 2022.In this episode, Jordan West talks about the core e-mail campaigns that you need to be sending in 2022. He discusses how many campaigns to send per week, as well as what to talk about. Listen up and enjoy!KEY TAKEAWAYS FROM THIS EPISODESend a minimum of 2 and a maximum of 5 email campaigns a week.When people don't get used to seeing you in their inbox, they are going to forget who you are.Make sure that your e-mail lists are segmented out properly.Diversify your campaign content.Send e-mails based on holidays whatever holiday is today- there’s always something.Engage people and try to get them back to your brand using your subject lines.The campaigns you send should have a point and not just be sent for the sake of sending people a campaign.Feature specific items from collection launches and do follow-ups.Offer a little discount on new products.Do not click-bait people. Build a brand while building trust.Create flash sales for your audience.Promote giveaways in e-mail formats."Refer-a-friend" is a great campaign idea.Move old products by using them as free products per purchase.Show off your best-sellers and their reviews in campaigns.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply