Secrets To Scaling Your Ecommerce Brand

Send us a textHaving an innovative product is an advantage but having a plan and putting time and effort into executing it is what will make your brand scale.In this episode, Adam Klosowiak of Klos Guitars shares their innovative products and how their brand grew from mainly a DTC brand in 2015 into other sales channels that helped to explode their brand. Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEWe are moving into an era where people are okay with buying everything online. With good customer service and a good customer experience, you can solve a lot of those customer hesitations and make them more comfortable buying your product.When you have an innovative product and nothing to lose as a new brand, utilizing the tools that other companies are not using is an easy way to get a lot of traction.2021 was a year of sales channel diversification. In 2022, being in more stores is going to improve both store sales and e-commerce sales because you have a more positive feedback loop from both of these channels.You may have been DTC first, but you are a brand getting out there trying to grow in whatever way you can.It's not about raw intelligence, creativity, or something unattainable, it is about having a plan and putting in a lot of time to execute it.Recommended Tool:  Pipe Drivehttps://www.pipedrive.com Recommended Podcast: How I Built This with Guy Razhttps://www.guyraz.com/#podcasts Today’s Guest:Adam Klosowiak is a co-founder and the CEO of Klos Guitars.Klos Guitars designs and manufactures durable and great-sounding carbon fiber instruments.Connect and learn more about  Adam and Klos Guitars here:Website: https://www.klosguitars.com E-mail Address: adam@klosguitars.comThis month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODEUpgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textAside from having a product that people would want to share, it is also important to know that working with affiliates and influencers is about building good relationships. In this episode, Eric Sterling, CEO of Brio Product Group, shares his company’s strategy for successfully working with influencers and affiliates. Learn how to identify them, where they are, and what to give them. Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEThere's always room for improvement with product categories.It's easy to hear a strategy but try and understand how that's going to work for your brand because each brand and company is so different.To test if affiliate or influencer marketing will work for your product, you can give someone your product and if you get positive feedback from them, it will probably work for influencer and affiliate marketing.Trust is the highest form of currency when it comes to influencer partnerships.Outreaching with influencers must be personalized. You've got to have a reason for connecting with them and show them how they are going to benefit from the relationship. You have to give influencers some direction regarding talking points and explain your brand and brand values. Give yourself as many chances as you possibly can.Recommended Tool:  Enquire Labshttps://www.enquirelabs.com Recommended Book: Mindset by Carol Dweckhttps://www.amazon.com/Mindset-Phychology-Carol-S-Dweck/dp/0345472322 Today’s Guest:Eric Steckling  is the CEO of Brio Product GroupBrio Product Group creates personal care products for health and wellness.Connect and learn more about Eric and Brio Product Group here:Website: https://www.briopg.com E-mail Address: eric@briopg.comThis month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODEUpgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textA lot of e-commerce brands are struggling right now, but e-commerce is going to be back better than ever. Right now, we need to start thinking outside the box.In this episode, Jordan shares a revolutionary idea of marrying retail and e-commerce together and an idea for how to execute it.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEA retail shopping experience allows customers to ask questions that you may take for granted.A lot of times, people just need that little push to know if they are making the right decision to buy a product.Have a navigation tab on your website where people can book a 10-15 minute shopping experience with one employee in your retail location. Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsThis month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODEUpgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textTriple Whale has a powerful analytics platform that accurately pinpoints your ad spend across networks. It is simple, smart, efficient, and effective.In this episode, Jordan interviews Rabah Rahil, CMO of Triple Whale. He talks about how they started Triple Whale and its important features that will help you make the right decisions with your business.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEEverybody has access to the same weapons, it's the implementation and the representation that are the differentiators.   Triple Whale’s dashboard is simple, customizable, and has everything in one place.No matter where you're at on your marketing journey, you're going to be able to unlock value in Triple Whale.Triple Whale's dashboard is on mobile and easy to use.Triple Whale takes Facebook assets’ unique identifiers and aggregates all the metrics on it.  You can sort them and see what's performing best by metric.The secrets to scaling in this era are community, foundational economics, and being able to diversify your spending on different channels.Recommended Tools: Notionhttps://www.notion.so Akiflowhttps://ww.akiflow.com Asanahttps://www.asana.com Recommended Podcast: All In Podcasthttps://www.allinpodcast.co Recommended Books:Project Hail Mary by Andy Weirhttps://www.andyweirauthor.com/books/project-hail-mary-hc/project-hail-mary-el Shoe Dog by Phil Knighthttps://www.simonandschuster.com/books/Shoe-Dog/Phil-Knight/9781501135927 Today’s Guest:Rabah Rahil is the Chief Marketing Officer of Triple WhaleTriple Whale is an attribution platform and an eCommerce operating system. Connect and learn more about Rabah and Triple Whale here:Website: https://www.trytriplewhale.com Youtube: https://www.youtube.com/c/triplewhale Twitter: https://www.twitter.com/trytriplewhale This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODEUpgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textHaving a shortlist of subscribers who are actually interacting with and reading your emails is much better for your reputation as a sender and as a brand.In this episode, Jordan gives you some quick email tips specifically on Klaviyo to get the most out of your email list and email marketing.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEClean up your list. Make sure that unengaged people on your list go to completely different segments after a specific amount of time depending on your business life cycle (90-120 days). Run them through a re-engagement series and give them a chance to unsubscribe.When they re-engage, have a trigger that sends them back to your regular list.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textHaving a killer product makes you stand out; Being passionate about it and having a passionate community will make it even more scalable.In this episode, Jared and Lisa Madsen of Madsen Cycles share their journey on successfully selling a very high-ticket product and what it takes to go beyond customers’ sticker shock.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEBloggers and influencers get excited to feature unique products.Showcasing a product and your customers' stories and lifestyles online helps with marketing your products.Customers go through sticker shock on their own while they are doing their research, but having personal contact with a customer can make your product stand out more.Having a killer product of your own, being passionate about it, and having a great story to share will continue to work long term.Being passionate, having a community that is as passionate about your product as you are, and having constant communication with them can be a great help.Recommended Tool: Klaviyohttps://www.klaviyo.com Recommended Podcast: Dare to Lead with Brené Brownhttps://www.brenebrown.com/podcasts Recommended Book: Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Geno Church, et.alhttps://www.amazon.com/brains-on-fire-igniting-sustainable-movements/dp/B006PPFPWC Today’s Guest:Jared and Lisa Madsen are presidents and owners of Madsen Cycles.Madsen Cycles offers fun and unique bucket bikes for the family.Connect and learn more about Jared, Lisa, and Madsen Cycles here:Website: https://www.madsencycles.com Instagram: https://www.instagram.com/madsencycles Facebook: https://www.facebook.com/madsencycles Twitter: https://www.twitter.com/madsencycles TikTok: https://www.tiktok.com/@madsencycles We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textCustom products are the future. People will be looking for products that are made to fit them perfectly, but how are custom products scaled in this day and age?In this episode, Jordan sits down with Niklas Hedegaard of THEMAGIC5 and talks about how their company is scaling massively and the investments that they’re getting. Listen in and have an idea of what it looks like to take on investors and have beneficial relationships with them.Enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODECustom products are the future.To keep the customized product's cost low, 95% of it could be standardized and 5% could be customized.Paid media is still working for eCommerce in 2022.Relationships differ from investor to investor. They all have specific capabilities and things that they want to do to help companies. If you are doing the right things and you have built up a team that trusts you, having investors doesn't feel like you have a horrible boss but feels like they are there to assist you.Have people who are huge in the space and have massive influence work with you.Understand the metrics, attributions, and where you should and shouldn't put your money.Try not to micromanage. Test everything and see what works.Recommended Tool: Triple Whalehttps://www.triplewhale.com Recommended Podcast: Lex Fridmanhttps://www.lexfridman.com/podcast/ Today’s Guest:Niklas Hedegaard is one of the founders of THEMAGIC5.THEMAGIC5 provides customized swimming goggles for every individual.Connect and learn more about Niklas and THEMAGIC5 here:Website: https://www.themagic5.com Linkedin:https://www.linkedin.com/company/themagic5 https://dk.linkedin.com/in/niklas-hedegaard-67554798 This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textIf you are a good marketer and not that technical, Performance Max is going to be the best thing that ever happened to you. In this episode, Jordan talks about Google’s Performance Max and how it is an absolute game-changer in the advertising world for eCommerce brands. You will get some actionable tips on how to best use this strategy.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPerformance Max is an absolute game-changer and the future of advertising.Performance Max separates strategic marketers from tacticians.In Performance Max campaigns, you'll get five headlines, five descriptions, and the ability to put in 15 images and videos. You can put in any video that is on YouTube even without access to the page.If you do not use the 5 videos allotment, Google will make videos for you which is not recommended. You can upload your customer list and select the option that you don't want to target your existing customers. Customers now need about 500 touchpoints.Google knows so much about people because of its data points.Create an asset group and tie it to an audience group.You can also create custom audiences in the background of people who have search intent for certain search terms.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textNo matter what stage you are in your business, never stop taking care of your customers and giving them a great experience.In this episode, John Merris, CEO of Solo Brands, shares their company’s journey that started in 2018 with 6 employees and is now close to 600 employees. Listen as he shares his great advice for entrepreneurs in running a business.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODELeadership teams should be servant leaders and must not boss around brands to tell them what to do.It's the brand's responsibility to get the job done and deliver results.Foster a culture where your team is not afraid to ask for help.Always focus on giving great customer experiences.You have to believe that short-term losses generate long-term returns.Make sure that being public doesn't change how you operate your business.Speed to failure; you’ll learn faster. Speed into product development; you’ll launch faster. The faster you move, the more you accomplish.When you move fast, it's not that you fail faster- It's that you succeed faster at learning what didn't work and can now figure out what does work. Recommended Book: The Heart of Business by Hubert Jolyhttps://www.hubertjoly.org/book/ Today’s Guest:John Merris is the CEO and Director of Solo Brands.Solo Brands is a collection of distinctive, adventurous lifestyle brands.Connect and learn more about John Merris and Solo Brands here:Website: https://www.solobrands.com Linkedin: https://www.linkedin.com/in/johnmerris E-mail Address: john@solobrands.com This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textGathering and analyzing data helps to determine the next steps you have to take in your business, but this data won’t matter if you forget your reasons and objectives for your brand.In this episode, Jordan talks to Prabal Chaudhri, President and Founder of Brave Good Kind, about the balance between performance marketing and long-term marketing. He shares the different metrics he uses and his experience with CPGs. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEBuilding a brand is an art and a science. While the data and decision points are important, you also have to know your objectives.Building a brand is a long-term game. You need to have patience.Media always has a lag effect, what you do today might not get results tomorrow but they may come later down the line because it just takes time.  Tiktok is a great tool for awareness especially if you have good content.You always have to have a long-term view and always think about your reason.Make sure that you have the right resources dedicated to making sure that you can meet the demands.While you are working for today, you also have to continue to work towards the future.Recommended Tool:  LinkedInhttps://www.linkedin.com Recommended Podcast: How I Built This by Guy Razhttps://www.guyraz.com/howibuitthisbook Today’s Guest:Prabal Chaudhri is the president and founder of Brave Good Kind.Brave Good Kind provides a healthy selection of snacks made from clean ingredients.Connect and learn more about  Prabal and Brave Good Kind here:Website: https://www.bravegoodkind.com or https://www.chickenbites.com Instagram: https://www.instagram.com/bravegoodkind Facebook: https://www.facebook.com/bravegoodkind Tiktok: https://www.tiktok.com/@bravegoodkind This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply