Secrets To Scaling Your Ecommerce Brand Ep 298: Changing Your Marketing Strategies To Adapt With Tance Hughes, Southern Designs
2021 was a radical shift in the marketing landscape. With CPAs on the rise, what alternative platforms and strategies can brands try to succeed in 2022?
In this episode, Tance Hughes, CEO of Southern Designs gives us a peek into their world of his manufacturing business, as well as the changes his business has made to evolve with the times.
Listen up and enjoy.
KEY TAKEAWAYS FROM THIS EPISODE
- Partner up with marketers to offer manufacturing and fulfillment services.
- Explore Tiktok ads for direct sales.
- Give Amazon a shot.
- Bring all products/brands under one website (giving customers options) to leverage customer data and increase LTV.
- You have to constantly make new creative or content on Tiktok.
- Good people are the core of everything.
Recommended tool/app: Helium 10
https://www.helium10.com
Recommended podcast: Land of the Giants Podcast
https://podcasts.apple.com/us/podcast/land-of-the-giants/id1465767420
Today’s Guest:
Tance Hughes is the CEO of Southern Designs.
Southern Designs is a manufacturing company based in Vidalia, Louisiana. They build signs, decorative products, and other items out of steel, wood, vinyl, and acrylics, selling directly to the consumer as well as operating a wholesale division with white labeling for private contracts.
Connect and learn more about Tance and Southern Designs here:
Website: https://www.southerndesigns.net
LinkedIn: https://www.linkedin.com/in/tancehughes
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