Secrets To Scaling Your Ecommerce Brand

Send us a textWhether you are building a new business or an existing business, planning to launch a new product requires a lot of knowledge of the path forward.In this episode, Learn to Make a Product Founder Liz Long talks about where to go, what kind of factories to look for, and all the things to think about before launching a product.Listen up and take notes.KEY TAKEAWAYS FROM THIS EPISODEFigure out what kind of design assets you need, how to get those things, and how to find a factory that will produce the item.Going through a checklist when finding the right factory eliminates a lot of the problems.One of the misconceptions about Alibaba is that it's just junk suppliers.Send someone who audits factories to the factory to give you a report. That would give a couple of hundred bucks and a ton of peace of mind.You need to be aware of intermediaries who are posing as factories.As you grow, you need to have quality control access to your factory.After finding the right factory, the next steps are the creative stuff such as website and brand building.Start the basics of brand building once production is underway.One of the mistakes people make when starting a brand is that they underestimate photography.Plan everything out in advance, every last detail. Delay costing decisions until you go out and get thorough quotes.When you've done your research well, you'll understand all the scenarios and future pricing. People who could have and keep a unique brand identity will make it and scale successfully.Even just a half-hour conversation with an expert can help people move forward and see the things that they're not seeing already.Recommended Tool: Loomhttps://www.loom.comRecommended Podcast: The All-in Podcasthttps://www.allinpodcast.coToday’s Guest:Liz Long is the Founder of Learn to Make a Product. While learning about product development for her business, she thought of sharing what she knows in hopes of helping other entrepreneurs avoid the mistakes that she went through. This paved a different path for her that led to founding Learn to Make a Product.Learn to Make a Product teaches entrepreneurs how to design, source, and manufacture ANY physical product - and turn it into a successful business!Connect and learn more about Liz and her company here:Website: https://www.learntomakeaproduct.comInstagram: https://www.instagram.com/lizrlongThis episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Start for free at https://knocommerce.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textMore on what works in 2022 for E-Commerce, we need to learn how to successfully take advantage of influencer marketing as it is still one of the most effective ways of marketing this year.In this episode, Jordan shares a special advertising technique that a lot of people are not yet using yet. Whitelisting is a technique that can combine the power and reach of influencers outside of your paid advertising.Listen up, enjoy, and learn!KEY TAKEAWAYS FROM THIS EPISODEYou can use a third-party app or tool to be able to gain access to the influencer's account and use their reach.Start small. Start by just requesting page access or partner access.Influencer whitelisting is not going away, it's an incredible way to be able to use that halo effect of that influencer onto your brand.Let the influencers know that you are going to send out ads that they already approve.The most important factor to get an e-mail opened is the sender's name.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Start for free at https://knocommerce.com/pages/mmWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textBelieve it or not, it’s not impossible to have kids and run a business. Today's guest has cracked the code on how to do it successfully.In this episode, Tara Williams, Founder/CEO of Dreamland Baby Co. talks about her entrepreneurial journey starting the company and all of the hoops she had to jump through to get it off the ground while having four kids at home. She also shares her Shark Tank experience and how it gave her business a massive boost.Listen up and enjoy the episode.KEY TAKEAWAYS FROM THIS EPISODEIt is not impossible to have kids and run a business.It is not true that every single product has been discovered and developed.80% of people start their search on Amazon.Hiring more people helps you scale up.Recommended Tool: Asanaasana.comRecommended Podcast:How I Built This with Guy Razhttps://www.npr.org/podcasts/510313/how-i-built-thisToday’s Guest:Tara Williams is the Founder and CEO of Dreamland Baby Co. She built her business while taking care of her four kids.Dreamland Baby Co. specializes in doctor-approved weighted sleep solutions for infants and children, promoting safe sleep for healthy and happy families.Connect and learn more about Tara and her company here:Website: https://www.dreamlandbabyco.comInstagram: https://www.instagram.com/dreamlandbabycoThis episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Start for free at https://knocommerce.com/pages/mmWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textAs business owners, our goal is mostly focused on building and growing our businesses. However, once it’s up and running, we need to start thinking about an exit goal.In this episode, best-selling author of the EXITpreneur Playbook Joe Valley talks about setting up your exit goals for your business. He shares the five critical steps to consider before selling your business.Listen up and let's set some goals.KEY TAKEAWAYS FROM THIS EPISODEInclude exits in your goals.Reverse engineer your path to that goal.One key differentiator when you're selling your business is understanding that you're selling the business as a multiple of discretionary earnings and for e-commerce business owners, the inventories are always sold separately.If you renegotiate the cost of goods sold halfway through the year, you get to do an add-back for that.Shift your mindset from an entrepreneur to an exitpreneur.Learn about deal structures.Create competition when selling your business.When a good advisor has your best interest in mind, in the long run, it helps them more.The valuations are 10% math and 90% art.Documentation is a critical part that buyers are looking for.Once you've got a business that's up and running, it's time to think about those exit goals.Business is not about selling anything. It's how many people you can reach, connect with, educate, and help.Recommended Tool: Google FormsRecommended Book:Good To Great by Jim Collinshttps://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996Today’s Guest:Joe Valley helped build Quiet Light Brokerage, one of the leading online-focused M&A Advisory firms in the world. He did this after building, buying, or selling a 1⁄2 dozen of his own companies, Joe Valley. Now, after facilitating nearly 1⁄2 billion in exits, Joe has written the bestselling book The EXITpreneur’s Playbook - to help online business owners get the maximum value and best deal structure when they seek their incredible exit.Connect and learn more about Joe here:Website: https://www.quietlight.comhttps://www.exitpreneur.ioEmail: joe@quietlight.comThe EXITpreneur's Playbook Free Book FormThis episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Start for free athttps://knocommerce.com/pages/mmWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textAs we work our way down the list of what works in 2022 for E-Commerce, let’s not forget the visual part of every ad, the creative.In this episode, Jordan West talks about what creatives are going to work in 2022 for e-commerce. He also shares some platforms where good creative makes all the difference.Listen up and learn!KEY TAKEAWAYS FROM THIS EPISODEFlat lays are still performing fairly well but they don't tell a story in the kind of way that people in 2022 want to be talked to and the way they're consuming content.The most visited app in 2021 is Tiktok.This is a huge time to make content that is working on the Tiktok platform.Instagram Reels, Instagram Stories, and Facebook Stories make incredible results in return on ad spend.We've seen with one of our own brands a 7.5% return on ad spend on Snapchat.The kinds of creatives that will actually workVideo creatives should always educate and entertain. [Edu-tain]Audio is your friend and audio is the way you're going to explain your items. Voice overlays are still gonna continue to absolutely kill in 2022.After educating and entertaining people, make sure to have a strong call to action. The videos that work on Tiktok are generally gonna work on Youtube as Youtube ads. It's all about those first 3-5 seconds hooking people so they actually want to listen to what you're going to have to say.  Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Start for free at https://knocommerce.com/pages/mmWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textThere’s no denying iOS14 hurt our ability to track our customers, but did you know there’s a way around losing that data? That’s the power of Connected TV, which utilizes IP addresses to track instead of cookies.In this episode, Gathre President Michael Eraso shares about Connected TV and how he is able to Track via a third-party app. He talks about how to track the Return on Ad Spend via the use of IP Addresses.Listen up and learn something new.KEY TAKEAWAYS FROM THIS EPISODEIt is important to be in tune with your finances and budgeting and to have KPIs and metrics that show that the dollars spent are done so wisely. Know your numbers and know the keys to scaling up.Invest in social platforms and updating content sharing if you're really into knowing your customers.Diversifying your marketing channels is powerful.The idea of connected TV bypasses some of the IOS 14 changes because it's based on IP addresses.There's no way to skip Ads on connected TVs.Finding other channels is great, but so is relying on your tried and true channels.1% improvements can sometimes be overlooked, but they all add up over time. Do a lot of tests.Recommended Tool:Google Analyticshttps://analytics.google.com/Enquire Labshttps://enquirelabs.comMNTNhttps://mountain.com/Recommended Book:How Will You Measure Your Life? by Clayton Christensenhttps://www.amazon.com/How-Will-Measure-Your-Life/dp/0062102419Today’s Guest:Michael Eraso is the President and Co-Founder of Gathre.Gathre is a design company that develops and produces products for the modern parent, located in the Provo, Utah area.Connect and learn more about Michael and Gathre here:Website: https://gathre.com/#Linkedin: https://www.linkedin.com/in/michaelerasoThis month’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Start for free at KnoCommerce.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textWin or lose, there are lessons to learn. We don’t have all the time in the world to make mistakes so it’s better to learn from others' experiences.In this episode, Fidelitas Development CEO and Lion’s Share Marketing Podcast Host Tyler Sickmeyer talks about who's winning and who's losing in 2021 and the big difference between them. He also shares specific ad platforms that you may not have thought of in your e-commerce journey.Listen up, there’s a ton to get out of this one.KEY TAKEAWAYS FROM THIS EPISODEWhat's working in this post iOS 14.5 world: Investing in campaign channels such as SMS and Email.There's so much to be gained by building the right email list.There's a lot of ways to get data analytics, you just have to find a model that actually works for your business, is consistent, and is trustworthy.What's losing in 2021: Sticking to the shotgun approach. No personalization.Who's gonna do well in 2022: Anyone who's savvy in the influencer marketing space. They have a massive leg up on the competition.There are opportunities in using Tik Tok and Youtube ads.If you are going to invest serious money in putting your message out there, make sure you have a great message to sell.You have to divert a part of your budget to testing new channels and platforms.Recommended Tool: Upfluencehttps://www.upfluence.comRecommended Podcast: The Lion's Share Marketing Podcasthttps://lionssharepodcast.comRecommended Book:The Five Dysfunctions of a Team, The Ideal Team Player, and other books written by Patrick LencioniToday’s Guest:Tyler Sickmeyer is the CEO of Fidelitas Development. He is also the host of the Lion’s Share Marketing Podcast.Fidelitas Development offers a full range of services, including Branding, Graphic Design, Social Media Development, Website Development, SEO, PPC Campaigns, Text Message Marketing, Creative, Grassroots Marketing, Public Relations, Media Buys, Media Planning, and Content Creation and Distribution.The Lion's Share Marketing Podcast is a marketing-oriented podcast for Marketing Leaders, by Marketing Leaders. The Lion's Share Marketing Podcast covers a wide range of topics from Influencer Marketing and eCommerce best practices to marketing for start-ups and retail marketing trends. Connect and learn more about Tyler and Fidelitas Development here:Website: https://www.fidelitasdevelopment.comLinkedin: https://www.linkedin.com/in/tylersickmeyerTwitter: https://www.twitter.com/tsickmeyerWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textIf you can build a business amidst difficult circumstances, the endurance your business has achieved will help you thrive in your future challenges.In this episode, Jenny Drew Garabedian, CEO and Co-Founder of ‘All The Babies’ talks about what it was like building her company during COVID, the hiccups, and the great things she learned along the way.  She also shares one key to success that makes or breaks businesses.Listen up and let's get to work building resilient businesses!KEY TAKEAWAYS FROM THIS EPISODEAlways listen to your customers and always trust your gut.When a problem occurs, you need to step back and see the bigger picture to see all the opportunities waiting to be taken.Word-of-mouth makes your company grow organically.Having a community is the best foundation to build your brand on.Recommended Podcast: The World's First Podcast with Erin & Sarahttps://podcasts.apple.com/us/podcast/the-worlds-first-podcast-with-erin-sara-foster/id1564670445Recommended Book:My Body by Emily Ratajkowskihttps://www.amazon.com/My-Body-Emily-Ratajkowski/dp/1250817862Today’s Guest:Jenny Drew Garabedian is the CEO and Co-Founder of All the babies.All The Babies is a European-inspired baby clothing company with a mission to give back to babies' needs.Connect and learn more about Jenny and All the Babies here:Website: https://www.allthebabies.coLinkedin: https://www.linkedin.com/in/jennydrewInstagram: https://www.instagram.com/allthebabiescoWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textWe are officially in 2022 and ready or not, we have to make the most of it! The only question is how?In this episode, Jordan West talks about what's going to happen in the e-commerce marketing space in 2022. He shares tips on how to sell online in 2022 and beyond.Listen up and enjoy!KEY TAKEAWAYS FROM THIS EPISODEOnline and offline experiences are going to become more connected.Going into flagship retail is recommended for 2022.NFTs only have value because you place value on them.Think about how much your VIP community connects with you.The future in 2022 is brands partnering with influencers.Think about the big influencers in your space and the influence that they create and start approaching them.Brands that use SMS marketing to collect first-party data will win. If you are a one-and-done product, you need to start thinking about how you can sell more products to the same people.Create a community and nurture this community not just based on your products.You need to figure out where in your tech stacks that you want to invest your money.DTC brands moving to third-party marketplaces is the future.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textContent is the lifeblood of marketing, and placing it on the proper platform allows magic to happen.In this episode, Joseph Ianni, Multimedia Lead of Debutify, talks about the kinds of content that e-commerce brands should be putting out there. He shares the most important factors that make a Shopify theme a conversion machine.Listen up and learn from this episode.KEY TAKEAWAYS FROM THIS EPISODELook at which social media platforms your audience is already engaged in, then post your content there.Share the stuff working for you and learn what’s working from others.What you want in a theme is adaptability.You only need to do something manually to learn how things work before automating it.Customer service and content creation must be platinum quality from day one.Recommended Tool/App:https://yakkyofy.comRecommended Podcast: https://podcasts.apple.com/us/podcast/both-sides-of-the-aisle-kcpw/id914347092https://podcasts.google.com/search/Dan%20Bonginohttps://jimmydorecomedy.com/the-jimmy-dore-show-podcast/Today’s Guest:Joseph Ianni Multimedia Lead of Debutify and the Host of Economics Podcast. He is also a Creative Producer and Writer.Debutify is a one-stop solution for every eCommerce needs. It is the World's #1 Free Shopify Theme to Convert More Customers.Connect and learn more about Joseph and Debutify here:Website: https://www.debutify.comLinkedin: https://www.linkedin.com/in/joseph-ianni-22459364/?originalSubdomain=caWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply