Secrets To Scaling Your Ecommerce Brand Ep 287: 4-8x Return on Connected TVs With Michael Eraso, Gathre
There’s no denying iOS14 hurt our ability to track our customers, but did you know there’s a way around losing that data? That’s the power of Connected TV, which utilizes IP addresses to track instead of cookies.
In this episode, Gathre President Michael Eraso shares about Connected TV and how he is able to Track via a third-party app. He talks about how to track the Return on Ad Spend via the use of IP Addresses.
Listen up and learn something new.
KEY TAKEAWAYS FROM THIS EPISODE
- It is important to be in tune with your finances and budgeting and to have KPIs and metrics that show that the dollars spent are done so wisely.
- Know your numbers and know the keys to scaling up.
- Invest in social platforms and updating content sharing if you're really into knowing your customers.
- Diversifying your marketing channels is powerful.
- The idea of connected TV bypasses some of the IOS 14 changes because it's based on IP addresses.
- There's no way to skip Ads on connected TVs.
- Finding other channels is great, but so is relying on your tried and true channels.
- 1% improvements can sometimes be overlooked, but they all add up over time. Do a lot of tests.
Recommended Tool:
Google Analytics
https://analytics.google.com/
Enquire Labs
https://enquirelabs.com
MNTN
https://mountain.com/
Recommended Book:
How Will You Measure Your Life? by Clayton Christensen
https://www.amazon.com/How-Will-Measure-Your-Life/dp/0062102419
Today’s Guest:
Michael Eraso is the President and Co-Founder of Gathre.
Gathre is a design company that develops and produces products for the modern parent, located in the Provo, Utah area.
Connect and learn more about Michael and Gathre here:
Website: https://gathre.com/#
Linkedin: https://www.linkedin.com/in/michaeleraso
This month’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
Start for free at KnoCommerce.com
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