
Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand PodcastHosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.Join us for invaluable advice and strategies to elevate your e-commerce store.Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Latest episodes

Jan 5, 2022 • 25min
Ep 282: How Customer Communication Can 10x Your Business With Ramon Perez Coronado, Barner Brand
Send us a textOne of the most important factors of growing your business is having deep conversations with your customers to both humanize your brand and to help form meaningful relationships. In this episode, Ramon Perez Coronado, Co-Founder and COO of Barner Brand talks about building your company through deep conversations with clients. According to him, having one product won’t let you do that. He also shares about Kickstarter and different funding methods.Listen up and enjoy!KEY TAKEAWAYS FROM THIS EPISODEYou need to have conversations with your clients, but having only one product won’t allow you to do that.Always think of how you can help people more.When you receive feedback and apply it, you grow.Clients need transparency.When you create a company that has no name, the only thing that matters is your work.A pre-ordering system and hiring people for forecasting operations help combat overstocks and insufficient stocks.Building a culture for the company and the team helps keep the company's mission and vision.Recommended Tool/App: https://www.notion.soRecommended Book: Think Like A Monk, Jay Shettyhttps://www.amazon.com/Think-Like-Monk-Train-Purpose/dp/1982134488Today’s Guest:Ramon Perez Coronado is the Co-Founder and COO of Barner Brand. He is an entrepreneur and a successful Kickstarter creator.Barner Brand is a Barcelona-based B-corp-certified company. They offer products that enhance and improve digital life.Connect and learn more about Ramon and Barner Brand here:Website: https://www.barnerbrand.comLinkedin: https://www.linkedin.com/in/ramon-perez-coronado/?originalSubdomain=esTwitter: https://www.twitter.com/barner_brandInstagram: https://www.instagram.com/barnerbrandWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Jan 4, 2022 • 14min
Ep 281: 2021 in Review With Jordan West
Send us a text2021 may be done, but it left us with a lot of wins, losses, and learnings that we can use as we step into 2022. In this episode, Jordan West talks about what happened in 2021, some best practices moving forward, and why 2022 should be an incredible win.Listen up and get ready to start the year off right!KEY TAKEAWAYS FROM THIS EPISODEWhen the pandemic started, more people were stuck inside and ended up being online way more.Tons of brands were built-in 2020.At the beginning of 2021, there were incredible results on platforms like Google, Facebook, and Tiktok.Things were going really well until iOS 14.5 hits.At the start of summer 2021, ad costs skyrocketed.Fortunately, we’ve seen a lot of improvements in ad costs in November and December 2021.Going out into different platforms as well as beginning your wholesale distribution journey is a solution every ecom brand should consider.Look at your top markets online and see if it makes sense to open a retail space in the area.Wholesale was off the hook in the second half of the year.If you were not on Faire in 2021, you need to get on Faire in 2022It's not just about marketing on different platforms. It's about building a brand.Organic Tiktok is absolutely huge. Look at your 2020 numbers versus 2019.Affiliate marketing was really big in 2021.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Dec 30, 2021 • 14min
Ep 280: How To Sell The Click Inside Your Email With Jordan West
Send us a textEmail campaigns play a big part in retention marketing, and knowing how to run email campaigns effectively will make a massive shift upwards to your business.In this episode, Jordan West talks about what to put in the body of an email, how many images to put in to avoid being placed in the ‘promotions’ folder, and many other valuable tips that will level up your email marketing game.Listen up and take some notes.KEY TAKEAWAYS FROM THIS EPISODEHeavily imaged emails with no copy automatically go to the ‘Promotions’ folder.Your body copy should match the subject line and the preview text.The body of your email should be compelling, concise, and on-brand.Your copy needs to convince subscribers to act on the call to action featured in your email.Multiple CTA’s (Call to Action) in one email will not work.CTA’s should not directly sell a product but should build relationships with people.Strategically write your email in short paragraphs, not condensed together, that people would actually want to read; The proper use of bullet points is also helpful.Incorporate images that are smaller than 1 MB.Make sure that your emails are formatted for mobile.CTA’s must stand out and create urgency.Use a photo or an e-signature of the founder if you are sending an email from the founder of the brand.Thank people for reading your emails and letting them know that they can also unsubscribe anytime.AB test your emails.Listen to the previous episode of this series here:Ep 276: The Do’s & Don'ts of Retention Marketing With Jordan Westhttps://bit.ly/3dUh9rbBook quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Dec 29, 2021 • 23min
Ep 279: Leveraging a Successful Amazon Business into an International Brand With Garret Akerson, Kindred Bravely
Send us a textSelling on Amazon is a great way to earn money for your business, but in order to scale long term, you need to build your brand across multiple channels and platforms.In this episode, Garret Akerson, Chairman Of The Board at Kindred Bravely, talks about how they started as an Amazon brand then built their own presence on Shopify. He shares his experience of taking outside investments and having equity partners.Listen up and learn a ton from this episode!KEY TAKEAWAYS FROM THIS EPISODEHire team members that love your brand and are experts in their own right.You have to have great marketing to scale.Designing for yourself helps if you really know what you want.You can have a phenomenal product, but without great marketing, you are not going anywhere.If your brand is not built on repeat purchases, focus more on AOV (average order value) than LTV (lifetime value) for scaling.Be careful when choosing a partner or private equity firm.You can discount without discounting by bundling.Recommended Podcast: The Peter Attia Drive Podcasthttps://peterattiamd.com/podcast/Today’s Guest:Garret Akerson is a Chairman Of The Board at Kindred Bravely. As an entrepreneur for 12+ years, he has been a part of three founding teams, one merger, and one successful exit. I’ve led branding campaigns, $1M/mo. Digital media campaigns, operations, hiring, UI/UX, and product development.Kindred Bravely is an online clothing retailer for pregnant and breastfeeding moms. We are a fast-growing team based all over the world, with offices located in Oceanside, CA. Connect and learn more about Garret and Kindred Bravely here:Website: https://www.kindredbravely.comLinkedin: https://www.linkedin.com/in/garretakersonTwitter: https://www.twitter.com/geakersonThis month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. Try Oribi for Free!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Dec 23, 2021 • 49min
Ep 278: Buy Businesses With ZERO Money From Your Pocket With Roland Frasier, The Scalable Company
Send us a textIf you want to own a business but don’t want to build one from the ground up, you can always buy an existing one. Best of all, there are ways of doing this that cost you nothing upfront.In this episode, Roland Frasier, Co-founder and/or principal of 5 different Inc. Magazine fastest-growing companies talk about his expertise in buying businesses and how he does it without spending his own money. He also shares what consulting for equity is and how he uses his expertise to create a win-win scenario.Listen up, business owners!KEY TAKEAWAYS FROM THIS EPISODEUse an entity or a company to make an acquisition. (SPV - Special Purpose Vehicle)Know what the company wants to do with the business and if they are willing to finance what you want to do. (Deal stacking)There are a whole lot of ways to be not personally liable on deals. You just have to know that you can do that and be creative in your negotiating.Be part of the deal in exchange for the value you bring.Build relationships with highly qualified people.Recommended Tool: Riverside.fmRecommended Podcast: Philosophize Thishttps://www.philosophizethis.orgToday’s Guest:Roland Frasier is a serial entrepreneur who built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. He is also Co-founder and/or principal of 5 different Inc. Magazine fastest-growing companies.Currently, he is the CEO of All Channels Media, LLC, and principal in Scalable.co, DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com, War Room Mastermind, Fully Accountable, Everbowl Restaurants, Big Block Realty, Scribe Publishing, and Real Estate Worldwide.Connect and learn more about Roland and his companies here:Website: https://www.consultingforequity.iohttps://www.scalable.co/epic-challenge-c/https://www.rolandfrasier.comLinkedin: https://www.linkedin.com/in/rolandfrasier/This month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. Try Oribi for Free!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Dec 22, 2021 • 28min
Ep 277: Establishing Effective Processes To Run Your Business Smoothly With Trent Dyrsmid, Flowster
Send us a textRunning one or several businesses is possible only if you have established processes in place. In this episode, process automation expert and Founder of Flowster Trent Dyrsmid talks about how SOPs contributed significantly to the growth of his businesses and has helped so many others. He shares some tips on building effective workflow and processes that will enable you to delegate effectively.Listen and learn!KEY TAKEAWAYS FROM THIS EPISODEApply to top growing company lists to get attention, funding, and customers.Focus on laying the foundation and building a team during the first year of your business.For the linear processes that don’t require judgment that comes from years of experience, hire someone who doesn’t have a ton of experience but can execute the process successfully.Establish a culture of delegating tasks properly to your company.Project management software is designed for things that change from time to time.Flowster, on the other hand, works efficiently to manage workflows with minimal changes.Recommended Podcast: Bigger Pockets Podcasthttps://www.biggerpockets.com/podcastToday’s Guest:Trent Dyrsmid is a Process Automation Expert who helps agencies to scale faster. He is the Founder of Flowster. He is also the host of the EPIC podcast.Flowster is a process management application that provides agencies with pre-made business playbooks that take all the pain out of onboarding new employees (or virtual assistants) and then delegating work to them on an ongoing basis.Connect and learn more about Trent and Flowster here:Website: https://www.flowster.apphttps://www.brightideas.coLinkedin: https://www.linkedin.com/in/trentdyrsmid/This month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. Try Oribi for Free!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Dec 16, 2021 • 14min
Ep 276: The Do’s & Don'ts of Retention Marketing With Jordan West
Send us a textPaid ads aren’t what they were before iOS14. Because of the ever-changing marketing landscape, it’s more important now than ever to rely on retention marketing to make the most of your funnel.In this episode, Jordan West talks about the best practices to boost email campaigns heading into 2022. He shares valuable best e-mail practices, how to segment your list, who to send to, when to send, and how to write a good subject line.Grab your pen and paper and listen up!KEY TAKEAWAYS FROM THIS EPISODEWhen you write subject lines, keep them short and sweet.Make your titles clickable, not clickbait.Be clear before being clever.Subject lines that ask questions tend to engage subscribers better.Know your customers and test what works.Take note of the right time to send e-mails.Transactional emails should be sent right after the purchase.Segment e-mails by customer types. Do not send campaigns to your entire list every time.Test your preview text.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. Try Oribi for Free!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Dec 15, 2021 • 20min
Ep 275: Taking Your Brand International With Alex Miller of Baabuk
Send us a textScaling your business across borders takes a different kind of effort and tactics.In this episode, Baabuk’s Head of E-Commerce Alexander Miller talks about what going international with a brand looks like. He also shares what’s working and not working in the post-iOS 14 world.Listen and learn!KEY TAKEAWAYS FROM THIS EPISODEInvolve your customers in your story.Being human to your customers as a brand works wonders in customer acquisition.People are more comfortable using sites built specifically for them based on currency, language, and cultural marketing.Find the right partners that will treat your brand with the same respect that you give them.Diversify your channels and tactics.Recommended book: The Book by Alan Wattshttps://www.amazon.com/Book-Taboo-Against-Knowing-Who/dp/0679723005Today’s Guest:Alex Miller is the Head of E-Commerce and Digital Marketing Strategy at Baabuk.Baabuk is a B-Corp Certified brand that offers natural wool footwear designed in Switzerland, responsibly crafted with natural materials.Connect and learn more about Alex and Baabuk here:Website: https://www.baabuk.comhttps://www.alexander-miller.comLinkedin: https://www.linkedin.com/in/amiller22This month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. Try Oribi for Free!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Dec 14, 2021 • 33min
Ep 274: How To Successfully Face Changes In The Marketing Landscape with Molly Pittman, Smart Marketer
Send us a text“When you sign up to have an online business or to be a digital marketer, you are signing up for a lot of constant changes.”In this episode, Smart Marketer CEO Molly Pittman talks about how to face changes in your business calmly and not with panic. She shares how to take control despite all the fast and unending changes in digital marketing today.Listen up and face those challenges with poise!KEY TAKEAWAYS FROM THIS EPISODEWhen you sign up to have an online business or to be a digital marketer, you are signing up for a lot of constant changes, but the fundamentals of marketing never change.Taking more control, using ABO campaigns as well as smaller audience sizes, and going deeper on interest targeting to find the lesser-used interests with lower CPAs. User-generated contents are the way to the heart of your potential customers.Video ads that are relatable, interesting, and making people laugh always work.Recommended app: Rain Rainhttps://www.rainrainapp.comRecommended YouTube Channels:The Copy Posse, Alex Cattonihttps://www.youtube.com/channel/UCPEZnYBqewx-h43B5tLymYwThe Cottage Fairyhttps://www.youtube.com/channel/UCKx5lHJ6Fr5mbT4TYVLh6ngThe Elliott Homesteadhttps://www.youtube.com/c/TheelliotthomesteadBailey Sarianhttps://www.youtube.com/channel/UCtNdVINwfYFTQEEZgMiQ8FAThat Chapterhttps://www.youtube.com/c/ThatChapterToday’s Guest:Molly Pittman is the CEO of Smart Marketer. She is fascinated by marketing, obsessed with teaching, and committed to helping people build a life and a career that they love.Smart Marketer was founded in 2012 by Ezra Firestone. With the help of a rapidly-growing team and fueled by Ezra's years of experience in eCommerce, Smart Marketer creates and publishes eCommerce digital training programs for fellow marketers and business owners.Connect and learn more about Molly and Smart Marketer here:Website: https://www.smartmarketer.comhttps://mollypittman.comLinkedin: https://www.linkedin.com/in/molly-pittman-3558471b0/?originalSubdomain=nlInstagram: https://www.instagram.com/mollypittmandigitalThis month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. Try Oribi for Free and use the code Ecommerce20 to receive 20% off your first payment on a monthly plan or annual plan!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying

Dec 10, 2021 • 11min
Ep 273: Switching To Shopify Plus With Jordan West
Send us a textIs Shopify Plus worth it?In this episode, Jordan West talks about being a former hater of Shopify Plus once and what changed his mind. He discusses why and when Shopify merchants should switch to Shopify Plus.Listen up and see if making that switch makes sense!KEY TAKEAWAYS FROM THIS EPISODEAs soon as you get to 4 Million, your transaction fees will outweigh the Shopify Plus cost.With Shopify Payments, you get access to ShopPay.Shopify now has a “buy now, pay later” platform.Shopify Plus support is so much better than regular Shopify.Shopify Plus is also a good option for wholesale.Shopify Flow has all sorts of templates that you can use to tag customers and do automation.Script Editor allows you to have greater control over shipping costs and lets you do customization.Shopify Plus also has deeper analytics.You will also have more control over your checkout in Shopify Plus, allowing for upsells.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply