Secrets To Scaling Your Ecommerce Brand Ep 279: Leveraging a Successful Amazon Business into an International Brand With Garret Akerson, Kindred Bravely
Selling on Amazon is a great way to earn money for your business, but in order to scale long term, you need to build your brand across multiple channels and platforms.
In this episode, Garret Akerson, Chairman Of The Board at Kindred Bravely, talks about how they started as an Amazon brand then built their own presence on Shopify. He shares his experience of taking outside investments and having equity partners.
Listen up and learn a ton from this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Hire team members that love your brand and are experts in their own right.
- You have to have great marketing to scale.
- Designing for yourself helps if you really know what you want.
- You can have a phenomenal product, but without great marketing, you are not going anywhere.
- If your brand is not built on repeat purchases, focus more on AOV (average order value) than LTV (lifetime value) for scaling.
- Be careful when choosing a partner or private equity firm.
- You can discount without discounting by bundling.
Recommended Podcast: The Peter Attia Drive Podcast
https://peterattiamd.com/podcast/
Today’s Guest:
Garret Akerson is a Chairman Of The Board at Kindred Bravely. As an entrepreneur for 12+ years, he has been a part of three founding teams, one merger, and one successful exit. I’ve led branding campaigns, $1M/mo. Digital media campaigns, operations, hiring, UI/UX, and product development.
Kindred Bravely is an online clothing retailer for pregnant and breastfeeding moms. We are a fast-growing team based all over the world, with offices located in Oceanside, CA.
Connect and learn more about Garret and Kindred Bravely here:
Website: https://www.kindredbravely.com
Linkedin: https://www.linkedin.com/in/garretakerson
Twitter: https://www.twitter.com/geakerson
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