Secrets To Scaling Your Ecommerce Brand

Send us a textIf you don’t have a community, you don’t have a brand.In this episode, Alicia Reynoso talks about how she was able to double her initial return on ad spend on new customers and build an incredible community by running challenges.Join us and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEBe in a group of people that are doing what you're doing at the level you are doing it.Your biggest commodity as a business owner is you, so pour into yourself and see what kind of results come out of that.The concept of a challenge is to take customers from point A to point B.When your customers are successful with your products and your services, they come back. Mix up challenges weekly to create an engaged community.Take the time to know your customers.Customers who had a great experience with your products and services do the selling for you in the community.Every product or service helps solve a certain problem.Marketing gets easier when you build a community.Recommended App: Lifetimelyhttps://www.lifetimely.ioRecommended Book: The Four Agreements by Don Miguel Ruizhttps://www.miguelruiz.com/the-four-agreementsToday’s Guest:Alicia Reynoso is an entrepreneur who founded the Challenge Makers.Challenge Makers is a training program for people on eCommerce to help grow their brands by engaging communities through challenges.Connect and learn more about Alicia and Challenge Makers here:Website: https://www.challengemakers.comThis month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textDoing email campaigns properly is essential to the success of building and maintaining your brand. It also plays an important part in increasing your revenue and profitability in 2022.In this episode, Jordan West talks about the core e-mail campaigns that you need to be sending in 2022. He discusses how many campaigns to send per week, as well as what to talk about. Listen up and enjoy!KEY TAKEAWAYS FROM THIS EPISODESend a minimum of 2 and a maximum of 5 email campaigns a week.When people don't get used to seeing you in their inbox, they are going to forget who you are.Make sure that your e-mail lists are segmented out properly.Diversify your campaign content.Send e-mails based on holidays whatever holiday is today- there’s always something.Engage people and try to get them back to your brand using your subject lines.The campaigns you send should have a point and not just be sent for the sake of sending people a campaign.Feature specific items from collection launches and do follow-ups.Offer a little discount on new products.Do not click-bait people. Build a brand while building trust.Create flash sales for your audience.Promote giveaways in e-mail formats."Refer-a-friend" is a great campaign idea.Move old products by using them as free products per purchase.Show off your best-sellers and their reviews in campaigns.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textBuilding networks and relationships is an important part of any business. One way to network is through partnership marketing. If done right, it will yield infinite possibilities for you and your business.In this episode, Dustin Riechmann of FireCreek Snacks discusses the key steps to take to build incredible partnerships. He also shares how he turned one free giveaway with his brand into $600,000 worth of orders.Join us and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPartnership marketing is getting you as a brand owner or marketing manager in front of someone else's audience to sell your products.The most beautiful thing about partnerships is that there's an immediate direct return.You are planting invisible seeds while guesting on a podcast.Win-wins have infinite possibilities.Your network is your net worth.Recommended App: Looxhttps://www.loox.appRecommended Podcast: The Way I Heard It Podcasthttps://www.mikerowe.comToday’s Guest:Dustin Riechmann is a marketing partner at FireCreek Snacks.FireCreek Snacks are hickory-smoked, craft protein snacks that shattered the stereotype of the typical snack stick by delivering a healthy, all-natural snack with exceptional taste.Connect and learn more about Dustin and FireCreek Snacks here:Website: https://www.firecreeksnacks.comProgram: https://www.simplesuccesscoaching.com/partnerThis month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textThe cost of ad expenses is constantly going up, so there’s never been a more important time to be creative and constantly testing where to get the best bang for your buck.In this episode, I got the chance to chat with Gabriel Ansel and Tyler Devin from the 7 Figures Entrepreneur Podcast about some of the top traffic sources in 2022. Join us and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODECosts go up every year, but whatever you are paying for, you have to keep being creative and find new ways to win.Creative longer copy ads get people more engaged at lower costs.Tiktok is the fastest growing platform in the world that is still developing rapidly. Triller, a competitor of Tiktok, is also an opportunity for content creators.You can repurpose your contents from Tiktok to other platforms.Focusing on the back end where your traffic is coming from while diversifying the front end will help your business in 2022.Google search brings great traffic.Find good people and give them the infrastructure they need to be successful.Every time you double, the way you operate has to change or you won't be able to scale to the next level.Everyone can figure out how to get working ads going, but the confidence to spend is very important.Recommended Apps: LanderLabhttps://www.landerlab.ioEight Sleephttps://www.eightsleep.comRecommended Audiobooks:Gym Launch Secrets by Alex Hormozihttps://www.gymlaunchsecrets.comCan’t Hurt Me by David Gogginshttps://www.davidgoggins.comAtomic Habits by James Clearhttps://www.jamesclear.com/atomic-habitsToday’s Guest:Gabriel Ansel and Tyler Devin are the hosts of the 7 Figure Entrepreneur Podcasts.In the 7 Figure Entrepreneur Podcast, Tyler and Gabe interview business owners and CEOs of companies ranging from solo entrepreneurs working themselves at home to others employing hundreds of employees worldwide. They dive into the details of what it takes to create a successful online business. Connect and learn more about Gabriel, Tyler, and & Figures Entrepreneur here:Website: https://www.7figureentp.comYouTube: https://www.youtube.com/7FigureEntrepreneurPodcastInstagram: https://www.instagram.com/7figureentpThis month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textCommunities start growing when your customers recognize themselves and their motivations in your brand values. Customers feeling that connection will give you the most powerful marketing channel of all - word of mouth.In this episode, Kurt Elster talks about what it is going to take in 2022 and beyond to build a brand. He also shares tons of ideas on community and what he predicts the future holds for brands.Join us and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEYou need a story that will serve as proof.When you are growing your story, a lot of it is trial and error. With that, you inherently also end up building a nicer and smoother experience.Community, word-of-mouth, and user-generated social proof are all tough to fake.Understand who your customers are and what their motivations are.This year video has become the default communication medium on the internet.You may not be so sure when a Facebook group makes direct sense for your brand, but you have to try.Authenticity is a requirement for a community to work.Having a name for a community or the community members is a strong indication that you are doing it right.Making money today means keeping those PPC ads going; Making money tomorrow means having organic community-building efforts.Push yourself out of your comfort zone a little. Be 1% better every day.Recommended tool/app: TextExpanderhttps://www.textexpander.comRecommended Audiobook:Locke & Key by Joe Hillhttps://www.amazon.com/Locke-Key-audiobook/dp/B010PNSBYI/ref=sr_1_2?crid=3MP2ZY7X02OUO&keywords=locke+and+key&qid=1644499933&s=books&sprefix=locke%2Cstripbooks-intl-ship%2C407&sr=1-2Unf*ck Yourself: Get Out of Your Head and Into Your Lifehttps://www.amazon.com/Unfu-Yourself-Your-Head-into/dp/0062803832Today’s Guest:Kurt Elster is the host of The Unofficial Shopify Podcast and a Senior E-commerce Consultant who helps Shopify store owners uncover hidden profits in their websites.The Unofficial Shopify Podcast is a podcast that aims to answer the question, “How’s an entrepreneur like me supposed to grow my Shopify store?”.Connect and learn more about Kurt Elster and The Unofficial Shopify Podcast here:Website: https://www.kurtelster.comTwitter: https://www.twitter.com/kurtincPodcast: https://www.unofficialshopifypodcast.com This month's sponsor is... Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

Send us a textScaling ads is hard but scaling your company is even harder. Learning better practices that use your time and skills more efficiently is the key to getting better results. In this episode, Ryan Deiss, the CEO of The Scalable Company, talks about scaling your business and making the most out of quarterly planning sessions to be able to work towards better results.Listen up and get ready to learn!KEY TAKEAWAYS FROM THIS EPISODEMake sure you've got a full-fledged built out executive team in place before bringing in a professional CEO role.Making 3-year, 12-quarter plans is better than annual planning.CEOs should track sales, expenses, and budget variances regularly.Bring lessons, not baggage, from the past. Understand the gap in your business goal and think of the forward-looking metrics to move to impact that gap.Rocks are inputs, not outputs.If you keep doing what you've always been doing, you're going to get the same results, maybe even worse. Key initiatives are the new things you need to do over and above what you are already doing.When your business grows bigger, you need to upgrade to a new operating system.An OS is made up of 3 things: a set of algorithms, a common language, and desired outputs.Growth is about hiring for your weaknesses. Scale is hiring for your strengths.No one is going to be as good as you at every aspect of your business, but many people will be better than you at any one thing if that's the only thing to focus on.Recommended Tool: Analog Day PlannerRecommended Podcast: The All-in Podcasthttps://www.allinpodcast.coToday’s Guest:Ryan Deiss is a marketer turned entrepreneur and now the Founder and CEO of The Scalable Company.The Scalable Company is an E-learning company that helps other business companies that are beyond the startup phase but are not exit-ready yet scale from $20 to $20M and beyond. Connect and learn more about Ryan Deiss and The Scalable Company here:Website: https://www.scalable.coTwitter: https://www.twitter.com/ryandeissYouTube: https://www.youtube.com/thescalablecompanyThis month's sponsor is... Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a text2021 was a radical shift in the marketing landscape. With CPAs on the rise, what alternative platforms and strategies can brands try to succeed in 2022?In this episode, Tance Hughes, CEO of Southern Designs gives us a peek into their world of his manufacturing business, as well as the changes his business has made to evolve with the times. Listen up and enjoy.KEY TAKEAWAYS FROM THIS EPISODEPartner up with marketers to offer manufacturing and fulfillment services.Explore Tiktok ads for direct sales.Give Amazon a shot.Bring all products/brands under one website (giving customers options) to leverage customer data and increase LTV.You have to constantly make new creative or content on Tiktok.Good people are the core of everything.Recommended tool/app: Helium 10https://www.helium10.comRecommended podcast: Land of the Giants Podcasthttps://podcasts.apple.com/us/podcast/land-of-the-giants/id1465767420Today’s Guest:Tance Hughes is the CEO of Southern Designs.Southern Designs is a manufacturing company based in Vidalia, Louisiana. They build signs, decorative products, and other items out of steel, wood, vinyl, and acrylics, selling directly to the consumer as well as operating a wholesale division with white labeling for private contracts.Connect and learn more about Tance and Southern Designs here:Website: https://www.southerndesigns.netLinkedIn: https://www.linkedin.com/in/tancehughesThis month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textWhat works for paid media changes often, but knowing what's working right now can give you a massive edge over your competitors.In this episode, Chad Ross, Founder and CEO of Dorsal Bracelets talks about the paid ad strategy that's working for their business right now. He also shares how they built their company backed up by a worthy mission.Join us and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODESome of the most successful companies in the e-commerce space are marketing-driven companies.Paid media is a great way to start getting more eyes on your site.You can’t take an ad from Facebook and put it on Tiktok, but you can take an ad from Tiktok and put it on Facebook.When making ads on Tiktok, use their tags, sounds, and filters.The most important thing in making Tiktok content is to make the first two seconds a huge attention grabber.Younger generations have already adopted Tiktok and now older generations are starting to adopt Tiktok.Tiktok content, being short and sweet, suits people's short attention span.Use Triple Pixel to track attribution since Tiktok's attribution is lacking. The more numbers that you can track, the more that you can plan for your future.Build a community and listen to your customers.Today’s Guest:Chad Ross is the Founder and CEO of Dorsal BraceletsDorsal Bracelets is a lifestyle accessory brand built on love for the ocean and a never-ending pursuit to preserve the planet. Each month, Dorsal collaborates with and donates to Ocean Blue Project, to help further their efforts in their shared mission to remove one pound of trash, for every purchase.Connect and learn more about Chad and Dorsal Bracelets here:Website: https://www.dorsalbracelets.comTwitter: https://www.twitter.com/chadross_This month's sponsor is... Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textOne of the interesting things that e-Commerce store owners hardly think about and invest in is SEO or Search Engine Optimization.In this episode, Jordan West talks about effective e-Commerce SEO strategies for 2022. He shares some tips on how to rank higher, get free traffic, and continually build a brand. Listen up and ace the SEO game.KEY TAKEAWAYS FROM THIS EPISODENext to Google, the second biggest search engine in the world is YouTube and after that is Amazon.Setting up your Google Analytics correctly is very important. You need to have Google Search Console set up.Great paid and free tools to use for checking the SEO on your website: SEMrush, MozBar, Surfer SEO, Keyword.io, and the Screaming FrogFor keyword research, it's all about figuring out what people are searching for that they would then go to your site for.Have big collection pages that own the authority.Make sure that you're using only one H1 tag. It should contain the page's main keywords.Keep your page titles under 60 characters.Keep your Meta descriptions short, into the point, and under 155 characters.Include your keyword in the page URL. Make sure that your images have descriptive alt text and file names.Add Schema markup to get Rich Snippets.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We’re proud to have this month’s sponsor as SmartInbox, an app to better communicate with your customers and get all your incoming conversations organized in a single smart inbox. Make a smoother shared experience for your team (and customers!), to help you save time, eliminate missed messages, and own all your key customer details automatically in one place. Get a free 14-day trial today at smartinbox.user.com/secretsWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textNothing is permanent and this is especially true for ways of reaching your target audience. In this episode, Katie McCourt, Co-Founder of Pantee talks about doing your own PR and reaching out to publications. She walked us through her experience and how she landed some big press, as well as what it did for her business. Get ready to listen and learn.KEY TAKEAWAYS FROM THIS EPISODEEvery PR placement has a story behind it.The key to getting good PR is having a good brand story.Try to find the e-mail addresses of authors who write things related to your product, and send them e-mails about your brand, following up multiple times. If you don't hear back, don't get disheartened- try again.More and more consumers are looking for some sort of emotional connection with brands.Celebrate all the small wins.Today’s Guest:Katie McCourt is the Co-Founder of Pantee together with her sister Amanda.Pantee is an apparel brand that makes underwear from deadstock t-shirts.Connect and learn more about Katie and Pantee here:Website: https://www.pantee.co.ukInstagram: https://www.instagram.com/panteeLinkedIn: https://www.linkedin.com/in/katiemccourt/We’re proud to have this month’s sponsor as SmartInbox, an app to better communicate with your customers and get all your incoming conversations organized in a single smart inbox. Make a smoother shared experience for your team (and customers!), to help you save time, eliminate missed messages, and own all your key customer details automatically in one place. Get a free 14-day trial today at smartinbox.user.com/secretsWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply