Secrets To Scaling Your Ecommerce Brand

Send us a textWhen your mission is your filter for every decision you make in your business, the results will blow you away.In this episode, Hibar Co-Founder Nora Schaper talks about how marketing supports their retail efforts. She shares about how being mission-focused made a big difference in her business.Listen up and learn from this episode!KEY TAKEAWAYS FROM THIS EPISODEStart with knowing your “Why”.Everything that happens in the sales spawns out of the mission.Companies with a mission and qualified B Corps are generally more profitable than other companies.The mission is incredible as a filter for decisions.Wholesale is a great marketing channel that isn’t going anywhere.Keep close contacts with your accounts, offer education, train staff, send samples, support promos, and collaborate on social media.The use of QR codes is a big opportunity for businesses.Recommended app: Blinqhttps://blinq.meToday’s Guest:Nora Schaper is the Co-Founder, Integrator, and SVP of Sales at HiBar.HiBar is a company that is on a mission to inspire the removal of single-use plastic by redesigning personal care products to be beautiful, functional, and plastic-free.Connect and learn more about Nora and HiBar here:Website: https://www.hellohibar.comLinkedin: https://www.linkedin.com/in/nora-schaper-2339477Instagram: https://www.Instagram.com/hellohibarWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textAmazon is where most people already do their shopping, so why not sell there?In this episode, Amazon Brand Builder Hymie Zebede talks about the nitty-gritty of what is working on Amazon. He shares some very profitable scaling strategies, as well as a must-have tool to be successful in Amazon.Listen up and start acing the Amazon game!KEY TAKEAWAYS FROM THIS EPISODEThere’s so much potential in Amazon.Always go for selling on FBA. It qualifies you for prime delivery.Launch your product at a low cost to gather reviews. Even if you’re operating at a net loss, you’ll shoot your product rankings up quickly to increase long term results faster.You need to look at the competition and see what is working for them.Do not mess around reviews, don’t try to rig it because Amazon will penalize you if you do.Your product images are one of the most important factors to having your listing stand out on Amazon.Recommended tool: Helium 10Coupon Code: HYMIE10https://www.helium10.comToday’s Guest:Hymie Zebede is an expert Amazom Brand builder. He helps businesses dominate on Amazon FAST. Backed by 12 years of experience, he specializes in Amazon organic SEO, listing optimization, and launch.Connect and learn more about Hymie here:Website: https://www.hymiezebede.comLinkedin: https://www.linkedin.com/in/hymiezebedeWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textIn marketing, the landscape is constantly changing. Because of this, we need to be prepared.In this episode, Jordan West talks about all the new marketing opportunities out there, and which channels you should be getting on and testing, as well as what kind of budget to use on these new channels. Listen up and learn!KEY TAKEAWAYS FROM THIS EPISODEThird-party tracking is going away completely soon, and as marketers we need to be prepared for that.Take 10% of your budget and try new channels. If you have a bigger budget, see if you’re able to talk with an ad rep and if they’re willing to give you some additional ad spend to use.Snapchat and Tiktok are some excellent fast growing marketing channels to test out.Affiliate networks can generate a significant amount of revenue.Try sending your items to influencers or celebrities.Work with an agency that can help you with a creative refresh on Facebook.Focus on your organic social posts.The recommended marketing budget for high-growth companies is 20% of your total budget.Featured Episodes:Ep 253: Secrets to Scaling Black Friday - Google Edition - Part 3 With Jordan West  https://bit.ly/2ZbX5fXEp 224: The Secrets to Incredible Results Using TikTok Ads With Jordan West https://bit.ly/3idKMXqBook quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textContent is king, and one piece of incredible content can change the trajectory of your business.In this episode, President and CEO of Terran LLC, Michael Jackness, talks about creating organic traffic through written content and how to leverage it for your business.Listen up and create valuable content.KEY TAKEAWAYS FROM THIS EPISODEThe more involved you are in a niche, the more ideas you’re going to have.You can make articles comparing your product to competitors and ranking them objectively.Look for articles searched for by people that have high search volume and low competition.Put e-mail captures with unique offers on every page.Today’s Guest:Michael Jackness is the President and CEO of Terran LLC.Terran LLC is a leading eCommerce conglomerate with the following brands: Ice Wraps, WildBaby, Tactical, and more. They pride themselves in creating the highest quality products and delivering a customer experience that is second to none. They are a market leader in technology, including Shopify, Klaviyo, Facebook ads, landing pages, and more.Connect and learn more about Michael Jackness and Terran LLC here:Website:https://www.terran.comhttps://www.ecomcrew.comLinkedin: https://www.linkedin.com/in/mikejackness/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textChallenges are also opportunities.In this episode, the Founder and CEO of Zygo Sheera Goren talks about how their technology is breaking through the audio streaming industry. She shares a potential disaster they had in product development, and how that issue ended up becoming a vital part of their product.Listen up to this fascinating episode.KEY TAKEAWAYS FROM THIS EPISODEWe live in a streaming world where everyone is already listening to something. If you’re a runner or biker, you’re probably already streaming music or podcasts as you go. What if you could continue streaming during swimming?Sheera Goren and her company Zygo spent years developing this innovative product before selling them.Zygo is now working on metric tracking, leaderboards, teams, and live classes to give a lifetime value to the product.Constantly learn how to improve your product, increase your yield, and enhance the overall customer experience.Challenges are also opportunities.Utilize the passion population of your target markets.If somebody has one new cool gadget, everyone wants it. It becomes a conversational piece.Today’s Guest:Sheera Goren is the Founder and CEO of Zygo.Zygo is an underwater streaming audio technology and creative content that brings swimming into the modern fitness era..Connect and learn more about Sheera and Zygo here:Website: https://www.shopzygo.comLinkedin: https://www.linkedin.com/in/sheera-goren-a1743920/Instagram:https://www.Instagram.com/zygogramhttps://www.Instagram.com/sheegoWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textEntrepreneurs are problem solvers at heart but often tend to get caught up in the day-to-day of running their business instead of being the visionary that will grow their company into the future. Getting stuck here is common, and this is exactly when a business coach can help you the most.In this episode, reputable business coach Jon Dwoskin talks about getting stuck in business and how a great business coach can help turn that around. He shares some tips on choosing the right coach for your business.Listen up and enjoy this episode.KEY TAKEAWAYS FROM THIS EPISODEPeople get stuck in a business when they don’t hire the right people and promote people who are not good for the position.Getting stuck is actually a collection of the little mistakes that have compounded over time.When you’re not delegating, you’re taking time away from thinking about how to grow your business with a long-term focus.Hire a business coach who’s actually been in business and not just teaching theories.Delegating, content creation, and consistent promotion are keys to scaling.Recommended App: Waking Uphttps://wakingup.comTodoisthttps://todoist.comToday’s Guest:Jon Dwoskin is a business coach, mentor, executive coach, author, speaker, and podcast host. He works with successful solopreneurs, Fortune 500 companies, and everything in between to help them find their flow, get them unstuck, and THINKING BIG(GER).Connect and learn more about Jon Dwoskin here:Website: https://www.jondwoskin.comLinkedin: https://www.linkedin.com/in/jondwoskin/Mobile Number: 2485357796We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textThoughtful bundling can change your business.In this episode, Kristin Ostrander, Founder of Mommy Income, talks about the benefits of bundling products on Amazon. She also shares some effective strategies for having your business stand out on the platform.Listen up and take some notes.KEY TAKEAWAYS FROM THIS EPISODEPut together wholesale products in bundles and kits.Bundles create this sense that you’re saving time and money for your customers, and it’s easier to compete on Amazon with a unique bundle.Creating stuff using keywords that customers are already searching for is the key to being found on Amazon.When you’re not using FBA (fulfillment by Amazon), you’re not tapping into Prime customers.If you already have a brand, bundle your own brands together.The sooner you register your brand with Amazon, the better.Learn the processes of Amazon. You can use a third-party warehouse.Whatever it is you’re doing, take it small and do it consistently.Hire help as soon as you can.Prep center recommendation: www.myprepcenter.comRecommended App/Tool: Merchant wordshttps://www.merchantwords.comRecommended Audiobook: Greenlights by Matthew McConaugheyhttps://www.amazon.com/Greenlights-Matthew-McConaughey/dp/0593139135Today’s Guest:Kristin Ostrander is the Founder of Mommy Income. She is the Host of The Amazon Files Podcast. She is also an author, business strategist, and coach.Mommy Income is a company that helps people START and GROW Amazon FBA businesses.Connect and learn more about Kristin and Mommy Income here:Website: https://www.mommyincome.comLinkedin: https://www.linkedin.com/in/kristin-ostrander/Instagram: https://www.Instagram.com/mommyincomeYoutube: https://www.YouTube.com/c/MommyIncomekristinWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textAgencies have garnered a bad rep over the years, but the right agency can save you a ton of stress, time, and money. With so many bad agencies out there, it can be hard to identify the signs of an honest, integrity-driven agency from ones that prioritizes their own interests. So how do you tell them apart?In this episode, Jordan West talks about the critical things to look out for when choosing a marketing agency to help you meet your goals.Listen up, and make sure you choose wisely!KEY TAKEAWAYS FROM THIS EPISODEIntegrity is vital.Stay away from somebody who tries to sell you a certain ROAS target.You don't want to go to an agency that tries to do everything they can to make themselves the hero. Instead, go to an agency that comes alongside you and really understands where you are coming from.You need to hire an agency instead of in-house because staffing this kind of role is difficult, and the time you save is too valuable.The agency has to have some experience that is beyond just working with clients. Check their backgrounds and case studies.Do a small project together with the agency.Check if the agency will give you some quick wins and let you take that.In the end, execution is what really matters. Find people who are ruthless in their execution.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a text“Recommendations happen on a daily basis. It is a natural part of our lives.”In this episode, Raul Galera, Partnerships Manager and Chief Advocate of Referral Candy talks about driving extra business in Shopify brands through referrals. He shares some tips on how to effectively implement referral marketing in your E-comm business.Listen up and take some notes.KEY TAKEAWAYS FROM THIS EPISODERecommendations happen on a daily basis. Referral marketing is just a way of amplifying something that happens naturally.In a referral program, you are not just incentivizing customers to promote your brand but also to make them come back for more.Make sure that your customers are being reminded about your referral program.Set up anti-fraud systems to flag potential fraud purchases.Referral marketing comes naturally, if you have a good product, then it is the natural next step.The more customers that you add to the referral program, the shorter amount of time that it takes for your program to take off.Recommended App: AVOMAhttps://www.avoma.comToday’s Guest:Raul Galera is partnerships manager and Chief Advocate at ReferralCandy.ReferralCandy is a referral marketing tool that gets businesses more customers by incentivizing referrals. They have been running referral marketing campaigns since 2010.Connect and learn more about Raul and Referral Candy here:Website: https://www.referralcandy.comLinkedin: https://www.linkedin.com/in/raulgalera/Email: raulg@referralcandy.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textWe often talk about Facebook groups for retention of customers, but it’s also an effective tool for top-of-the-funnel marketing.In this episode, Serge Popovic, CMO of Crossrope, talks about using Facebook groups as a top-of-the-funnel marketing tool. Listen up and learn a lot from this episode.KEY TAKEAWAYS FROM THIS EPISODEThink of the ways where your customers would have the best experience and result possible with your products.Direct people who sign up for your events to a private Facebook group where you can build a community with great engagements later on.You should have a strong team and a strong foundation that you can trust. Build robust processes.Scaling up is all about teams and processes.Promotions shouldn’t always be from within. Find people with high aptitude that can level up their game.Recommended Podcast:Planet Moneyhttps://www.npr.org/podcasts/510289/planet-moneyToday’s Guest:Serge Popovic is an engineer turned CMO. He is the CMO of Crossrope.Crossrope is a company that builds and sells products for fitness that challenges the status quo.Connect and learn more about Serge and Crossrope here:Website: https://www.crossrope.comLinkedin: https://ca.linkedin.com/in/srdjanpopovicWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply