Secrets To Scaling Your Ecommerce Brand Ep 270: Where To Spend Your Marketing Budget in 2022 With Jordan West
In marketing, the landscape is constantly changing. Because of this, we need to be prepared.
In this episode, Jordan West talks about all the new marketing opportunities out there, and which channels you should be getting on and testing, as well as what kind of budget to use on these new channels.
Listen up and learn!
KEY TAKEAWAYS FROM THIS EPISODE
- Third-party tracking is going away completely soon, and as marketers we need to be prepared for that.
- Take 10% of your budget and try new channels. If you have a bigger budget, see if you’re able to talk with an ad rep and if they’re willing to give you some additional ad spend to use.
- Snapchat and Tiktok are some excellent fast growing marketing channels to test out.
- Affiliate networks can generate a significant amount of revenue.
- Try sending your items to influencers or celebrities.
- Work with an agency that can help you with a creative refresh on Facebook.
- Focus on your organic social posts.
- The recommended marketing budget for high-growth companies is 20% of your total budget.
Featured Episodes:
Ep 253: Secrets to Scaling Black Friday - Google Edition - Part 3 With Jordan West https://bit.ly/2ZbX5fX
Ep 224: The Secrets to Incredible Results Using TikTok Ads With Jordan West https://bit.ly/3idKMXq
Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
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If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!