Secrets To Scaling Your Ecommerce Brand Ep 263: Top-of-the-Funnel Marketing Through Facebook Groups, with Serge Popovic, Crossrope
We often talk about Facebook groups for retention of customers, but it’s also an effective tool for top-of-the-funnel marketing.
In this episode, Serge Popovic, CMO of Crossrope, talks about using Facebook groups as a top-of-the-funnel marketing tool.
Listen up and learn a lot from this episode.
KEY TAKEAWAYS FROM THIS EPISODE
- Think of the ways where your customers would have the best experience and result possible with your products.
- Direct people who sign up for your events to a private Facebook group where you can build a community with great engagements later on.
- You should have a strong team and a strong foundation that you can trust. Build robust processes.
- Scaling up is all about teams and processes.
- Promotions shouldn’t always be from within. Find people with high aptitude that can level up their game.
Recommended Podcast:
Planet Money
https://www.npr.org/podcasts/510289/planet-money
Today’s Guest:
Serge Popovic is an engineer turned CMO. He is the CMO of Crossrope.
Crossrope is a company that builds and sells products for fitness that challenges the status quo.
Connect and learn more about Serge and Crossrope here:
Website: https://www.crossrope.com
Linkedin: https://ca.linkedin.com/in/srdjanpopovic
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