Secrets To Scaling Your Ecommerce Brand

Send us a textThe marketing landscape is constantly changing in the E-comm space. That’s why it’s important to continuously be open to new and creative ways to diversify your traffic.In this episode, COO and Co-Founder of OSI Affiliate, Arlen Robinson talks about utilizing affiliate marketing to increase revenue. He gives us some tips on what kind of programs work and don’t work. He also enlightens us on the difference between referral and affiliate programs.Listen up and get a ton of value in this episode.KEY TAKEAWAYS FROM THIS EPISODEReferral programs are tapping into existing customers to promote your products and they’re incentivized with discounts or free products.In an affiliate program, outside people are being tapped to promote your brand to their network and they are typically incentivized with cash like a percentage of the sales or a fixed amount.Don’t just sit back and wait after launching your affiliate program. Your program needs to be promoted to reach as many people as possible.Do your own research to find affiliates.When you are looking for influencers to tap, search for hashtags usually used by influencers.Blogger outreach is a great way to find affiliates.A good relationship with your partners will enable you to be exposed to a larger ecosystem of customers.Recommended Podcast:Marketing School Podcasthttps://marketingschool.ioThe Authority Hacker Podcasthttps://podcastaddict.com/podcast/3446983Recommended Book:Never Eat Alone by Keith Ferrazzihttps://www.amazon.com/Never-Eat-Alone-Expanded-Updated/dp/0385346654Today’s Guest:Arlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software.OSI Affiliate is the leader in providing affiliate software to thousands of companies worldwide. Connect and learn more about Arlen and OSI Affiliate here:Website: https://www.getosi.comhttps://www.arlenrobinson.comLinkedin: https://www.linkedin.com/company/osi-affiliate-software/https://www.linkedin.com/in/arlenrobinson/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textIf you listened to the first 4 episodes of this Black Friday Series and have been planting the seeds we were discussing, then this episode is the time for harvest.In this fifth episode of the Black Friday series, Jordan West talks all about SMS Marketing and how to implement it effectively. He also shares his favorite platform for this strategy.Listen up and take notes.KEY TAKEAWAYS FROM THIS EPISODEWarn your customers that you are going to run a sale. Give them 2-3 days before warning about your sale.Postscript is a great tool to use with your campaigns.Continually be on your customers' phones.Launch a new type of sale every single week.SMS automations to set up that you can implement:Browse abandonment and add to cart abandonment checkouts.Loyalty offer.Once the product is delivered, send them a thank you message and invite them to the VIP group.Shipping notifications.Delayed shipping notifications.Welcome series message.Recommended tool:PostScript.ioConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textWhat is the real difference between brands that perform fairly well in sales and those that do exceptionally well?In this episode, CEO and Founder of Mage Montreal, Guillaume Tual talks about his expertise in the Magento space. He enlightens us with how to work with upmarket and what makes incredibly successful brands different from the rest.KEY TAKEAWAYS FROM THIS EPISODEHaving brand distribution rights is powerful.Successful companies that have fewer large distributors can easily fulfill more orders. These companies tend to be the ones that can scale up and have positive cash flow.Having a central distributor prevents shipping delays.It is a mistake not to have a way to settle customers’ questions and uncertainties.You need to spend efficiently on ads to be able to lift your brand.A lot of big companies go with Magento when it comes to tech. When a brand wants to offer a very unique customer experience, they tend to transition to Magento.It is important to have a high-quality product catalog. Go more for quality than quantity.The way to go even further with your business is to free your time by replacing yourself fully in the business.Document your processes so you can delegate them effectively.Recommended Podcast:Harvard Business Reviewhttps://hbr.org/podcastsRecommended Book:Great by Choicehttps://www.amazon.com/dp/0062120999/?tag=sounexecbooks-20Today’s Guest:Guillaume Tual is the CEO and Founder of MageMontreal.Mage Montreal is a certified Adobe Commerce (Magento) company that works exclusively on the Magento platform to build e-commerce websites. Connect and learn more about Guillaume and Mage Montreal here:Website: https://www.magemontreal.comLinkedin: https://www.linkedin.com/in/guillaumeletual/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textHow do you level up your relationship with your customer from a sale to absolute brand loyalty?In this episode, Alex Pulsford, General Manager of Cheeky Chickadee, shares how he implemented a VIP group to increase loyalty, and run sales with numbers bigger than he ever imagined. KEY TAKEAWAYS FROM THIS EPISODEHave your launch at the time with the highest engagement.More engaged members within a VIP group lead to higher customer lifetime value.Connecting brand-passionate customers with each other takes the trust in your brand to another level.It is important to make sure that your VIP community group is not just a customer service channel.Find the right products and build a brand that people love.Give voice to engaged supporters.Recommended App:Smile.ioRecommended Podcast:The Digital Marketing Podcasthttps://podcasts.apple.com/us/podcast/the-digital-marketing-podcast/id373596600Today’s Guest:Alex Pulsford is the General Manager at Cheeky Chickadee.Cheeky Chickadee is a family-owned business that makes fun, bright, Australian childrenswear based on one-of-a-kind animal prints that make kids smile. Their clothing and swimwear are designed to stand out, soft to touch, made to last, and most importantly, lets kids be kids.Connect and learn more about Alex and Cheeky Chickadee here:Website: https://www.cheekychickadeestore.comLinkedin: https://www.linkedin.com/in/alexpulsford/Instagram: https://www.instagram.com/cheekychickadeestoreFacebook Group: https://www.facebook.com/groups/cheekychickadeevipgroupWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textWhen Kristen Jones first took over marketing for Suitshop, within 30 days she 5x’d their ROAS, but how’d she do it?In this episode, Kristen Jones, Director of Marketing at Suitshop, shares how traditional marketing strategies have worked for their company. She walks us through how they target a broad audience through video views campaigns and how to capitalize on those views afterward.Listen up and enjoy.KEY TAKEAWAYS FROM THIS EPISODEStart with broad audience targeting through video views campaign and retarget them later for a traffic campaign and conversion leads.Do not put your call to action at the end of your video, by then most people have stopped watching.Your top-of-the-funnel content should be as informative as possible.It is crucial to ensure that the people who click through your ads will be landing where they are expected to land. This will impact their experience down the funnel.Always listen to your customers. Take feedback and apply them to your business.Unscalable things may have scalable returns in the long run. Do things out of the kindness of your own heart as a brand, and the customers who you’re kind to may end up returning the favor. Working with coaches or having someone who has gone way ahead of you is a fantastic means of gaining leverage and avoiding potentially costly mistakes.Today’s Guest:Kristen Jones is the Director of Marketing at SuitShop. She is a growth marketing strategist + content creator by trade.SuitShop is a company that creates suits for everybody.  They are Formerly The Groomsman Suit but rebranded to SuitShop in April 2021.Connect and learn more about Kristen and SuitShop here:Website: https://www.suitshop.comLinkedin: https://www.linkedin.com/in/kristenashjones/Instagram: https://www.instagram.com/suitshopofficialhttps://www.instagram.com/kristenthecreatorWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textIf you have listened to the first three episodes of the Black Friday series, then you are about to receive a lot of incoming traffic for your holiday sale. But is your house ready to receive such traffic?In this fourth episode of the Black Friday series, Jordan West talks about getting your house in order and the things you need to do before you start running a huge amount of traffic on your site and activating the people on your list.Listen up and take notes!KEY TAKEAWAYS FROM THIS EPISODEGet your customer service in line.Consolidate your shipping options.Make sure you have fulfillment capacity.Know where you are and how you are capturing leads.Improve your after-shipping process.Getting your house in order is important to fulfill all your orders properly.Your customers must have a good experience to keep them coming back to you.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textFacebook has become increasingly unreliable through 2021, so exploring additional advertising avenues is an absolute must. One avenue, in particular, Podcast advertising, has been incredibly successful with today’s guest and his brand.In this episode, CMO of Bearbottom clothing Joshua Firestone talks about his successes with podcast advertising, and how to find podcasts that are the right fit. He also shares how to approach podcasts, placing ad reads, and more.KEY TAKEAWAYS FROM THIS EPISODEDiversify across different marketing platforms.Reach out to potential podcast networks you can partner with, see what data they can provide, and see if it’s a good fit.Track how customers behave through links and codes.Every podcast publisher works differently, reach out directly to them and be flexible.Twitter is another great alternative to Facebook. The ads tend to be much simpler so as to fit the feed better, but they can be very effective at generating results.Always think about the customer’s journey through the post-purchase journey and not just the acquisition funnel. Nurture their repeat visits.Note customers’ reviews to know what to maintain and what you can still improve.Today’s Guest:Josh Firestone is the CMO at Bearbottom clothing.Bearbottom clothing is a rapidly growing, e-commerce men’s fashion brand on a mission to become the go-to for the most versatile, comfortable, and wearable everyday clothing. Founded on a buy-one-give-one model, they support the communities that inspire and continue to build their brand.Connect and learn more about Josh and Bearbottom here:Website: https://www.joshfirestone.com https://www.bearbottomclothing.comLinkedin: https://www.linkedin.com/in/joshua-david-firestonehttps://www.linkedin.com/company/bearbottom-clothing/about/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textYears ago, Facebook did the work for brands in terms of customer acquisition, but iOS14 forced brands to have to know their customers better. It’s challenging at first, but taking the time to learn what motivates your customers ultimately yields the best results.In this episode, the Founder of Enquire Labs, Matt Bahr, talks about effective ways of getting and using attribution to maximize for your business. He walks us through different attribution categories and how to maximize them.KEY TAKEAWAYS FROM THIS EPISODEGet to know your customers.Do not use the word “survey” because it has the connotation of “doing research”.The important question categories are attribution, segmentation and personalization, CROs, and customer research.Qualitative questions are helpful to get insights from your customers.Work with methodologists to craft effective questions.Find reputable models and be comfortable executing them.Learn strategies that allow you to dive into direct from customers (DFCs) data.Recommended app: Screenshot XRecommended Book: The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Successhttps://www.amazon.com/Outsiders-Unconventional-Radically-Rational-Blueprint/dp/1422162672Today’s Guest:Matt Bahr is the Founder of EnquireLabs.Enquire Labs is a post-purchase survey platform. They help thousands of Shopify stores (750+ Plus stores) solve attribution, CRO, personalization, and customer research.Connect and learn more about Matt and Enquire Labs here:Website: https://www.enquirelabs.comLinkedin: https://www.linkedin.com/in/matthewbahr/Twitter: https://www.twitter.com/mattrbahrToday’s SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textThere’s a lot to be learned from the quality first mindset taught to members of the legendary Werner family, creators of the Aluminum Ladder.In this episode, seasoned serial entrepreneur Marc Werner, inventor of the digital bathroom scale and CEO of Ghostbed, shares decades of learnings and strategies that will help you succeed in business for the long term.Listen up and learn more in this episode.KEY TAKEAWAYS FROM THIS EPISODEPut your brand on your product, and people will become aware that your company makes that good quality product.Profits follow quality.Make it easy for your customer to do business with you. Try to anticipate every pain point that a customer encounters.Employ great digital marketing services from different agencies and learn to manage these platforms in-house to connect to your customers well.Always make friends with giants.When you are in a business, understand where it’s growing, the margins, and the competitive landscape, and adjust your plans accordingly.It is important to delegate tasks and trust the people you hire. Give them the confidence to let them do their thing.Revenue is very important to a business. Look at your product, see where it’s going, and what new products you need to add.Today’s Guest:Marc Werner is a seasoned serial entrepreneur. He is the CEO of Ghostbed.Ghostbed/Nature’s Sleep LLC is a modern-day, global manufacturer and distributor of specialty sleep products via its unique 21st-century business model.Connect and learn more about Marc and Ghostbed here:Website: https://www.ghostbed.comLinkedin: https://www.linkedin.com/in/marclwerner/Today’s SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textGoogle is going to be your best friend this Q4, and Jordan is here today to walk you through this seemingly complex ad platform. Listen up and take notes, here’s all you need to know for a successful end to the season!KEY TAKEAWAYS FROM THIS EPISODETake all branded keywords out of your dynamic search ads because Google will put those branded keywords in.Do YouTube retargeting. Retarget people that come on your site with brand or product videos.Do display ads retargeting. Focus on your view-through conversion instead of click-through conversion.Remember your promotion extensions. All of the ads you’re running, including your branded search terms, should have whatever promo you’re going to run throughout the holidays in your promo extensions.Have shopping ads. If you own your branded search terms, you can win the bid with the lowest cost per click.Bid on your competitors’ keywords.Create a search intent audience. Start this out as an observation audience.Make sure you know what you’re doing on Google or work with an agency that works on Google to prevent losing a lot of money on it.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Today’s SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply