Secrets To Scaling Your Ecommerce Brand Ep 256: Podcast Advertising vs Facebook Ads With Josh Firestone of Bearbottom
Facebook has become increasingly unreliable through 2021, so exploring additional advertising avenues is an absolute must. One avenue, in particular, Podcast advertising, has been incredibly successful with today’s guest and his brand.
In this episode, CMO of Bearbottom clothing Joshua Firestone talks about his successes with podcast advertising, and how to find podcasts that are the right fit. He also shares how to approach podcasts, placing ad reads, and more.
KEY TAKEAWAYS FROM THIS EPISODE
- Diversify across different marketing platforms.
- Reach out to potential podcast networks you can partner with, see what data they can provide, and see if it’s a good fit.
- Track how customers behave through links and codes.
- Every podcast publisher works differently, reach out directly to them and be flexible.
- Twitter is another great alternative to Facebook. The ads tend to be much simpler so as to fit the feed better, but they can be very effective at generating results.
- Always think about the customer’s journey through the post-purchase journey and not just the acquisition funnel. Nurture their repeat visits.
- Note customers’ reviews to know what to maintain and what you can still improve.
Today’s Guest:
Josh Firestone is the CMO at Bearbottom clothing.
Bearbottom clothing is a rapidly growing, e-commerce men’s fashion brand on a mission to become the go-to for the most versatile, comfortable, and wearable everyday clothing. Founded on a buy-one-give-one model, they support the communities that inspire and continue to build their brand.
Connect and learn more about Josh and Bearbottom here:
Website: https://www.joshfirestone.com https://www.bearbottomclothing.com
Linkedin: https://www.linkedin.com/in/joshua-david-firestone
https://www.linkedin.com/company/bearbottom-clothing/about/
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