Secrets To Scaling Your Ecommerce Brand Ep 254: Solving Problems on A Worldwide Scale With Marc Werner, GhostBed
There’s a lot to be learned from the quality first mindset taught to members of the legendary Werner family, creators of the Aluminum Ladder.
In this episode, seasoned serial entrepreneur Marc Werner, inventor of the digital bathroom scale and CEO of Ghostbed, shares decades of learnings and strategies that will help you succeed in business for the long term.
Listen up and learn more in this episode.
KEY TAKEAWAYS FROM THIS EPISODE
- Put your brand on your product, and people will become aware that your company makes that good quality product.
- Profits follow quality.
- Make it easy for your customer to do business with you. Try to anticipate every pain point that a customer encounters.
- Employ great digital marketing services from different agencies and learn to manage these platforms in-house to connect to your customers well.
- Always make friends with giants.
- When you are in a business, understand where it’s growing, the margins, and the competitive landscape, and adjust your plans accordingly.
- It is important to delegate tasks and trust the people you hire. Give them the confidence to let them do their thing.
- Revenue is very important to a business. Look at your product, see where it’s going, and what new products you need to add.
Today’s Guest:
Marc Werner is a seasoned serial entrepreneur. He is the CEO of Ghostbed.
Ghostbed/Nature’s Sleep LLC is a modern-day, global manufacturer and distributor of specialty sleep products via its unique 21st-century business model.
Connect and learn more about Marc and Ghostbed here:
Website: https://www.ghostbed.com
Linkedin: https://www.linkedin.com/in/marclwerner/
Today’s Sponsor
HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.
Website: HelpFlow.com
Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindful
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