Secrets To Scaling Your Ecommerce Brand Ep 261: Secrets to Scaling Black Friday Part 5 - SMS Marketing Strategies That Yield BIG Results With Jordan West
If you listened to the first 4 episodes of this Black Friday Series and have been planting the seeds we were discussing, then this episode is the time for harvest.
In this fifth episode of the Black Friday series, Jordan West talks all about SMS Marketing and how to implement it effectively. He also shares his favorite platform for this strategy.
Listen up and take notes.
KEY TAKEAWAYS FROM THIS EPISODE
- Warn your customers that you are going to run a sale. Give them 2-3 days before warning about your sale.
- Postscript is a great tool to use with your campaigns.
- Continually be on your customers' phones.
- Launch a new type of sale every single week.
SMS automations to set up that you can implement:
- Browse abandonment and add to cart abandonment checkouts.
- Loyalty offer.
- Once the product is delivered, send them a thank you message and invite them to the VIP group.
- Shipping notifications.
- Delayed shipping notifications.
- Welcome series message.
Recommended tool:
PostScript.io
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
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