Secrets To Scaling Your Ecommerce Brand Ep 253: Secrets to Scaling Black Friday - Google Edition - Part 3 With Jordan West
Google is going to be your best friend this Q4, and Jordan is here today to walk you through this seemingly complex ad platform. Listen up and take notes, here’s all you need to know for a successful end to the season!
KEY TAKEAWAYS FROM THIS EPISODE
- Take all branded keywords out of your dynamic search ads because Google will put those branded keywords in.
- Do YouTube retargeting. Retarget people that come on your site with brand or product videos.
- Do display ads retargeting. Focus on your view-through conversion instead of click-through conversion.
- Remember your promotion extensions. All of the ads you’re running, including your branded search terms, should have whatever promo you’re going to run throughout the holidays in your promo extensions.
- Have shopping ads. If you own your branded search terms, you can win the bid with the lowest cost per click.
- Bid on your competitors’ keywords.
- Create a search intent audience. Start this out as an observation audience.
- Make sure you know what you’re doing on Google or work with an agency that works on Google to prevent losing a lot of money on it.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
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