Secrets To Scaling Your Ecommerce Brand Ep 292: Factors to Consider When Launching a Product with Liz Long, Learn to Make a Product
Whether you are building a new business or an existing business, planning to launch a new product requires a lot of knowledge of the path forward.
In this episode, Learn to Make a Product Founder Liz Long talks about where to go, what kind of factories to look for, and all the things to think about before launching a product.
Listen up and take notes.
KEY TAKEAWAYS FROM THIS EPISODE
- Figure out what kind of design assets you need, how to get those things, and how to find a factory that will produce the item.
- Going through a checklist when finding the right factory eliminates a lot of the problems.
- One of the misconceptions about Alibaba is that it's just junk suppliers.
- Send someone who audits factories to the factory to give you a report. That would give a couple of hundred bucks and a ton of peace of mind.
- You need to be aware of intermediaries who are posing as factories.
- As you grow, you need to have quality control access to your factory.
- After finding the right factory, the next steps are the creative stuff such as website and brand building.
- Start the basics of brand building once production is underway.
- One of the mistakes people make when starting a brand is that they underestimate photography.
- Plan everything out in advance, every last detail.
- Delay costing decisions until you go out and get thorough quotes.
- When you've done your research well, you'll understand all the scenarios and future pricing.
- People who could have and keep a unique brand identity will make it and scale successfully.
- Even just a half-hour conversation with an expert can help people move forward and see the things that they're not seeing already.
Recommended Tool: Loom
https://www.loom.com
Recommended Podcast: The All-in Podcast
https://www.allinpodcast.co
Today’s Guest:
Liz Long is the Founder of Learn to Make a Product. While learning about product development for her business, she thought of sharing what she knows in hopes of helping other entrepreneurs avoid the mistakes that she went through. This paved a different path for her that led to founding Learn to Make a Product.
Learn to Make a Product teaches entrepreneurs how to design, source, and manufacture ANY physical product - and turn it into a successful business!
Connect and learn more about Liz and her company here:
Website: https://www.learntomakeaproduct.com
Instagram: https://www.instagram.com/lizrlong
This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
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We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
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