Secrets To Scaling Your Ecommerce Brand Ep 296: Gain More Visibility Through SEO With Jordan West
One of the interesting things that e-Commerce store owners hardly think about and invest in is SEO or Search Engine Optimization.
In this episode, Jordan West talks about effective e-Commerce SEO strategies for 2022. He shares some tips on how to rank higher, get free traffic, and continually build a brand.
Listen up and ace the SEO game.
KEY TAKEAWAYS FROM THIS EPISODE
- Next to Google, the second biggest search engine in the world is YouTube and after that is Amazon.
- Setting up your Google Analytics correctly is very important.
- You need to have Google Search Console set up.
- Great paid and free tools to use for checking the SEO on your website: SEMrush, MozBar, Surfer SEO, Keyword.io, and the Screaming Frog
- For keyword research, it's all about figuring out what people are searching for that they would then go to your site for.
- Have big collection pages that own the authority.
- Make sure that you're using only one H1 tag. It should contain the page's main keywords.
- Keep your page titles under 60 characters.
- Keep your Meta descriptions short, into the point, and under 155 characters.
- Include your keyword in the page URL.
- Make sure that your images have descriptive alt text and file names.
- Add Schema markup to get Rich Snippets.
Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
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