Secrets To Scaling Your Ecommerce Brand Ep 303: Maximizing Email Campaign Value with Jordan West
Doing email campaigns properly is essential to the success of building and maintaining your brand. It also plays an important part in increasing your revenue and profitability in 2022.
In this episode, Jordan West talks about the core e-mail campaigns that you need to be sending in 2022. He discusses how many campaigns to send per week, as well as what to talk about.
Listen up and enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Send a minimum of 2 and a maximum of 5 email campaigns a week.
- When people don't get used to seeing you in their inbox, they are going to forget who you are.
- Make sure that your e-mail lists are segmented out properly.
- Diversify your campaign content.
- Send e-mails based on holidays whatever holiday is today- there’s always something.
- Engage people and try to get them back to your brand using your subject lines.
- The campaigns you send should have a point and not just be sent for the sake of sending people a campaign.
- Feature specific items from collection launches and do follow-ups.
- Offer a little discount on new products.
- Do not click-bait people. Build a brand while building trust.
- Create flash sales for your audience.
- Promote giveaways in e-mail formats.
- "Refer-a-friend" is a great campaign idea.
- Move old products by using them as free products per purchase.
- Show off your best-sellers and their reviews in campaigns.
Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
This month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!