Secrets To Scaling Your Ecommerce Brand Ep 305: Marketing Big-Ticket Products At Scale with Kate Swanson, Ensembl
Marketing expensive products that are meant to last forever requires a more thoughtful approach than lower-cost items.
In this episode, Jordan interviews the CEO of Ensembl, Kate Swanson, about her company’s brand with an average order value of over $1000. She shares how she discovered a need for this kind of product and what its marketing cycle looks like.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- People are living differently now. We deserve designs that have kept up with the ways our lives have changed.
- Dig into who will be excited to buy your products before launching and focus on going after those customers.
- Customers would likely put a lot of thought before buying a product that is high-quality and high-performance that comes with a higher price tag.
- Start with a thoughtful introduction to your brand and slowly drift to educating customers about the product to excite them to purchase.
- Focus on a very strategic, organic push to have great use of your team's resources.
- You have to believe in yourself and be relentless in everything you do for your business.
Recommended App: Noisli
https://www.noisli.com
Recommended Book: State of Terror by Louise Penny & Hillary Clinton
https://www.simonandschuster.com/books/State-of-Terror/Louise-Penny/9781982173678
Today’s Guest:
Kate Swanson is the founder and CEO of Ensembl.
Ensembl is a brand of stainless steel cookware that is designed to optimize space and enhance modern life.
Connect and learn more about Kate Swanson and Ensembl here:
E-mail: Kate@getensembl.com
Website: https://www.getensembl.com
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