Secrets To Scaling Your Ecommerce Brand

Send us a textTikTok is a new way to reach people and engage with them, but nothing is changing in our marketing objectives. People on the platform crave good content, and we, as marketers need to deliver.In this episode, Jordan shares the anatomy of the perfect TikTok ad and post. He cites the best practices in creating videos on TikTok. Listen and learn more on this episode! KEY TAKEAWAYS FROM THIS EPISODEBest Practices in Creating Videos on TikTok:Prioritize vertical videos. Take up the entire screen.Video length should depend on what kind of industry you are in. Split testing what's effective is important.Start with an impactful visual. People swipe quickly if something looks like an ad and is not relevant to them. Center all the important elements. TikTok wants you to keep everything right in the middle.Add background music. Make it something that somebody wants to watch and make it make sense for the type of video.Don't forget captions. Include a compelling call-to-action in the video itself. Try to sell the next step.Your UTM game needs to be strong.Tik Tok videos should be 1080x1920 in pixels or 9:16 aspect ratio.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textAre you one of the many who got frustrated with their organic and paid Pinterest efforts in the past? With a lot of patience and an effective strategy, some have found great success on Pinterest. In this episode, Lindsay Shearer of Pins 4 Profit talks about the Pinterest ad platform. She shares what kinds of creatives work and where to start on this platform.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPinterest is recommended for eCommerce if you've already tested your funnels and you know your cost per acquisition, order value, profitable price points, and your KPIs. The best types of brands that are working on Pinterest are eComm brands related to beauty, hair care, fitness, wellness, home decor, mom & baby brands,  and nutritional supplements. During holidays, gift items for men are also working on Pinterest.Start with your best-sellers to confirm that the audiences convert.You can also target keywords like you would do for PPC in Google ads. When looking for the best audiences create a bunch of different creatives.Make sure you have a business account set up aside from your account so you can run ads.Any type of change in your site can affect the Pinterest pixel.You can use influencer marketing to get to people in dedicated communities and share a lot more content faster, with a lot more data.The kind of creatives that work depends on the country that you are in.Idea Pins get a lot of traction fast. The most important thing to know about Pinterest is you have to have an exorbitant amount of patience.The average buying time on Pinterest is 20 days.The faster you can implement testing, the better success you'll have.Recommended App:PopupCanvahttps://www.canva.comRecommended Podcast:  Controlling Our Messy Mind with Dr. Caroline Leafhttps://lewishowes.com/podcast/master-your-mind-detox-your-brain-ow-your-identity-with-dr-caroline-leafToday’s Guest:Lindsay Shearer is a Digital Marketing, Pinterest, and SEO Strategist at Pins 4 Profit.Pins 4 Profit helps clients run large-scale Pinterest ads.Connect and learn more about Lindsay and Pins 4 Profit here:Website: https://pins4profit.comhttps://www.lindsayshearer.comInstagram:https://www.instagram.com/lindsaybshearerTwitter:https://www.twitter.com/lindsaybshearerThis month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on t

Send us a textSometimes it’s better not to know everything as you start your business. As long as you learn from your mistakes and make things better, your brand will continuously grow.In this episode, Kenny Haisfield of Kenny Flowers talks about how they started and how they grew into a substantial brand. He shares what the pandemic was like for them and what marketing is working in 2022.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODELevel up your brand by expanding your product offerings.An entrepreneur who wants to start something can draft up a business plan and a to-do list, but sometimes it is better not to know everything and just learn as you go on in the business.Know more about your customers, listen to them, and think about how you can make your marketing and products better.Have a spread of where you are getting your supplies so you are not greatly affected if something happens in one of the suppliers.Stay as authentic to yourself as you can. Be a brand that people can connect with.Recommended Podcast:  How I Built This with Guy Razhttps://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297Recommended Audiobook: Greenlights by Matthew McConaugheyhttps://greenlights.comToday’s Guest:Kenny Haisfield is the founder of Kenny Flowers.Kenny Flowers is a modern resort-wear brand for men and women.Connect and learn more about Kenny and Kenny Flowers here:Website: https://www.kennyflowers.comInstagram: https://www.instagram.com/kennyflowers_Instagram: https://www.instagram.com/kennyhaisfieldWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textThe way you sell in one country is completely different from the way you sell in another. It’s important to create different stores that behave independently to cater to these differences. In this episode, Jordan talks with the CEO and Co-founder of Popup, Matteo Grassi, about what eCommerce is looking like in 2022, the things that are and are not working, and how to launch a brand in different countries. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEIn cross-border commerce, it is recommended to have separate and localized stores.If a country doesn't have a strong middle class, you should target iPhone users or people with newer models of smartphones, as these are products that they have to spend a decent amount of money on.Customers want a substantial amount of information on a landing page.Popup is created in a way where you can have multiple popup stores under one brand and every popup store behaves independently.You can use popup stores to test different things. In scaling a brand, use a multi-channel marketing strategy.If you are starting a brand, try to build a community.Today’s Guest:Matteo Grassi is a co-founder and the CEO of Popup. Popup is an eCommerce platform that enables merchants to build and control customer journeys while managing multiple popup stores from one admin.Connect and learn more about Matteo here:LinkedIn: https://ie.linkedin.com/in/matteowastakenWebsite: https://www.popup.storeWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textStarting a business with limited capital requires a lot of research, creativity, and thinking everything through to make the most out of your resources.In this episode, Jordan West interviews Vivek Agarwal, Founder of Ookioh, about bootstrapping a business from the ground up. He also shares how his business found success despite $0 being spent on marketing.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEUnit economics is knowing how much profit you make when you sell one unit of your product. It’s a loss if you are burning money by just acquiring customers and not actually profiting.When you are bootstrapping, you have to think everything through and be creative.You have to have a sense of what the costs are when bootstrapping for the first couple of years. People are not focusing on profit, that's why they don't spend as they should.At the end of the day, the goal is to make money.Do a lot of research for your business.Recommended App: Slackhttps://www.slack.comRecommended Podcast:  Bloomberg Podcastshttps://www.bloomberg.com/podcastsToday’s Guest:Vivek Agarwal is the founder of Ookioh.  Ookioh is a brand of modern and fun women’s swimwear.Connect and learn more about Vivek and Ookioh here:LinkedIn: https://www.linkedin.com/in/vivagarwalsE-mail Address: vivek@llenroc.comWebsite: https://www.ookioh.comInstagram: https://www.instagram.com/ookiohWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textTikTok is the fastest growing social media platform, and its ads platform is beginning to compete with all the other major contenders. To succeed in the world of paid ads in 2022, it’s essential to begin experimenting with Tik Tok.In this episode, Jordan West shares why TikTok ads are working in 2022 and will continue to work even better in the future. He discusses how to run these ads and why you should be testing on TikTok.Listen and learn more on this episode! KEY TAKEAWAYS FROM THIS EPISODEOver 55% of people on TikTok are over 35 years old, who have the money to spend and these are the people that you want to be targeting.You can now tell an entire story in one of your TikTok ads.In the past, the first 5 seconds of your ads needed to be captivating. Now it should be the first 1-2 seconds.Get on to TikTok, start following other brands that are making a dent in the space, figure out what they are doing, and try out some of the ideas and trends.TikTok recommends putting 5 ads in your ad sets.User-generated content (UGC) almost always does better as ads than the content you make as a brand.Make sure that whoever gets on camera knows what they have to do.Content matters so much on these platforms.Your return on ad spend (ROAS) is understandably not going to be amazing at first. You have to warm up your audiences and see what kind of videos are working through Tik Toks analytics.Make sure to choose the correct objective.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textCreate awesome content and Tiktok will do the rest!In this episode, John Roman CEO of Battlbox talks about how TikTok became their number one traffic source and the anatomy of what’s working for them on this platform. He shares great tips on how to repurpose your usual videos on other social media platforms to Tik Tok-friendly content.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEStart with videos about your products and base them on what’s trending on the platform.TikTok's algorithm is smart enough to know what your content is and show it to the right audience.Shoot videos you use for other platforms in a way that you can chop and repurpose them as TikTok content. Mix up your videos with some comedy trends on TikTok.Try to post daily or 5-6 days a week.People aren't searching by hashtags, most users are staying on TikTok's FYP (For You Page) because TikTok does a great job curating it.Gaming the system is creating awesome content.When you see an opportunity to scale, go for it.Today’s Guest:John Roman is the CEO of Battlbox.BattlBox provides subscriptions for outdoor survival gears packages. Connect and learn more about  John Roman and Battlbox here:LinkedIn: https://www.linkedin.com/in/john-romanBlog: https://www.onlinequeso.comWebsite: https://www.battlbox.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textIt’s pivotal to keep financial statements updated and well-organized to make the best decisions on the next steps to take in your business.In this episode, Nathan Hirsch of EcomBalance and Outsource School talks about how they help eCommerce brands with their bookkeeping needs. He also shares some of the pitfalls they see in people’s Profit and Loss Statements.Listen to this episode!KEY TAKEAWAYS FROM THIS EPISODEKeeping your bookkeeping up to date will help you to make good decisions in real-time.You should be in a system where you can get your books within 10 days of the month being over.Compare the numbers to the previous month and the same month of the previous year to see what's going on in your company.See everything like what you sold, the fees, and the actual net.Note the cost of goods.Do segmentations to make sure that you are focusing most of your resources on what makes the most money.  Get the right people in the right spots.Recommended Tool:  ClickUphttps://www.clickup.comRecommended Podcast:  Tools of Titanshttps://tim.blog/podcast/?ampThe Motley Fool Podcasthttps://www.fool.com/podcasts/Today’s Guest:Nathan Hirsch is a co-founder and the CEO of  EcomBalance.EcomBalance provides bookkeeping and accounting services for eCommerce brands.Connect and learn more about Nathan and EcomBalance here:Websites: https://www.ecombalance.comhttps://www.outsourceschool.comLinkedIn: https://www.linkedin.com/in/nathanhirschFacebook: https://www.facebook.com/FreeeUpNathanHirschInstagram: https://www.instagram.com/realnatehirschWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textWhat does it take to leverage the huge brands of the NFL, MLB, NBA & NCAA  for selling your products? With the high upfront fees in licensing, finding connections and making creative licensing deals can make a big difference.In this episode, Clay Canning, Co-Founder and COO of Screen Skinz shares his journey with his brand and licensing. He talks about the creative ways of how he acquired his licenses and how it differs from the normal way to go about it.Listen and learn!KEY TAKEAWAYS FROM THIS EPISODEFinding somebody to vouch for you, help you out, and leverage relationships have an incredible effect on your credibility.It’s common to have to pay an upfront royalty for every license you get. As an alternative, you can connect with another company and leverage their licenses with your products. Underestimating expenses can be a big mistake for a business. The relationships you build out of partnerships with companies are so important. The real magic happens when you find interdependence.You gain more loyal followers in building a brand and story approach than maximizing just ad views.Having patience is important in scaling a business.Recommended Tool: Slack https://www.slack.comMonday https://www.monday.comRecommended Podcast:Business and Bicepshttps://podcasts.apple.com/us/podcast/business-biceps/id1072159330Today’s Guest:Clay Canning is the COO and Co-founder of Screen SkinzScreen Skinz provides screen protectors inscribed with licensed logos. Connect and learn more about Clay and Screen Skinz here:Instagram: https://www.instagram.com/claycanning50https://www.instagram.com/screenskinzTwitter:https://www.twitter.com/claycanningWebsite:https://www.screenskinz.coWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textWhen and why does getting a fractional CFO make sense in the life of a business? What is the ideal financing structure for a business? Does it differ from what banks suggest?In this episode, Jordan chats with his business partner and CFO, Matt Putra and they talk about how to structure debt, what kind of debt to take on, and the different types of debt levers that are out there. He shares how the bank wants you to structure things and the way he thinks your debt should be structured.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEEvery business should start out doing proper bookkeeping.A fractional CFO makes sense when it is doing above $500,000 and wants to grow fully for the long term.If you are venture-funded and want to grow really fast, you can have a CFO right away when you are starting.The more complex your company is, the more a fractional CFO can help.It is not bad to get debt from more expensive financing such as Shopify, Clearco, PayPal, & Wayflyer because these have very clear values and are very flexible.You can pull money out of your business and put it in investments. Your net worth will be in a different exposure to risks.A five-year-term loan provides certainty and gives you one big cash injection which is paid in small monthly payments.Banks will have a lot of restrictions to protect themselves, it is important to read through the covenant or ask your CFO or lawyer if you don't understand it.Some of the things that a CFO looks at in a company hiring are revenue, sustainability, growth margins, marketing spend, and the salary-to-revenue ratio. Looking forward constantly at your expense structure and managing it is important for sustainable growth.Recommended Book: Will by Will Smithhttps://www.willthebook.comToday’s Guest:Matt Putra is a fractional CFO at EightX.EightX helps businesses in need of CFO services to optimize their business cash flows.Connect and learn more about Matt and EightX here:Website: https://www.eightx.coLinkedIn: https://ca.linkedin.com/in/mattputraFinancing structure that banks suggest: https://www.linkedin.com/posts/mattputra_longpost-bank-money-activity-6898057989517840384-FjvjWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply