Secrets To Scaling Your Ecommerce Brand

Send us a textPerformance Max is the shift eCommerce brand owners have been waiting for, and will revolutionize the way we market.In this episode, Jordan West interviews Kasim Aslam of Sol 8 about Performance Max and Google ads. He discusses how to run Performance Max campaigns and what you should and shouldn't do with these campaigns.Listen and learn in this episode.KEY TAKEAWAYS FROM THIS EPISODEGoogle knows what you are going to buy before you know you're going to buy it.Performance Max is using millions of demographic and psychographic profiling factors to understand who you are and to predict your intent.Google used to be focused on capturing purchases at the very bottom of the funnel, but now with Pmax it's more than capable of the full funnel and even pre-funnel acquisition.You can't trust Google Education. They lie.Google can identify common denominators depending very heavily upon your niche.If you are a marketer that's looking to target specific avatars and you know your avatar well, there's no level of targeting that's unavailable to you with Performance Max.Don't build multiple campaigns on Performance Max, build one campaign.For eComm, separate by product categories and replicate your asset groups by distinct audience signals.Limit superfluous URLs. The products that people click on are not the products that people buy.You want all of your product catalog in your PMax campaign separated by product categories.Make sure that you are spending enough so that you are actually getting data. Run your campaign for 6 weeks without touching it.Monitor to determine the changes that you think you want to make.People are the most important thing in an agency.Recommended Tool:  Telefyhttps://www.telefy.finance Recommended Channel:Jordan Petersonhttps://www.youtube.com/c/JordanPetersonVideosToday’s Guest:Kasim Aslam is the founder and CEO of Solution 8Solutions 8 is the number 1 Google Ads Agency in the US.Connect and learn more about Kasim and Solutions 8 here:Website: https://www.sol8.com Twitter: https://www.twitter.com/kasimaslam This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textIf you’re looking for additional channels to take your brand, it’s time to consider Amazon, where most of your customers are already shopping.In this episode, Jordan and Ganesh Krishnan from AI Hello talk about all things Amazon. Ganesh also discusses the use of AI in certain parts of your business.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEStart with the audience retargeting and then move on to the product part of the promotion.Amazon makes more money by not selling than by selling your product. Learn or hire a specialist so you can constrain your budget.You need to have consistent growth and that growth should initially be 5% at the bare minimum monthly.Algorithms do their job 100x faster with 100x accuracy, so let the algorithms do it.Humans should do human work and the AI should do the automation work.If you can't measure it, you can't improve it.Targeting your brand keywords, especially if you have never been on Amazon, is highly recommended.Targeting the competitor's audience is also very powerful.The reason why people go to Google or Facebook is different from the reason why people go to Amazon.Keep your focus on a few specific products, increase your sales,  and keep on adding more variations to these products.Recommended App: AI Hello https://www.aihello.comRecommended Book:  Rich Dad, Poor Dadhttps://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1543626610 Today’s Guest:Ganesh Krishnan is the founder and director of AI Hello.AI Hello is an automated AI system that handles Amazon ads.Connect and learn more about Ganesh and AI Hello here:Website:  https://www.aihello.com E-mail Address: ganesh@aihello.com This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textSince marketing costs are getting higher and higher, now’s the time to make sure to choose the right tools that give the greatest results. In this episode, Shauli Mizrahi of  hellorep.ai  talks all about Rep and how it helps eCommerce websites with their sales.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODERep is the first AI-powered sales associate for eCommerce websites.The costs of ad spend for eComm brands are getting higher and higher and it’s increasingly becoming less profitable, making it harder for merchants to survive.Rep tries to understand which customers are about to leave your website, approaches them, and starts a conversation that fits where these customers are in the sales funnel.Merchants are given a 14-day free trial and AB tests are done to see results.Rep also tries to understand what can help customers get the right product for them.Discount offering is one of the top-selling and best-performing flows that Rep has.When a customer asks for a discount, there is a good chance that they will buy at that moment.The more products a store has, the better Rep performs. Rep is a fully-managed service. You just need to provide information and the team does all the work for you.Be the best at what you do and make it happen.Recommended App: Jira https://www.atlassian.com/software/jira Yotpo https://www.yotpo.comRecommended Audiobook: Billion Dollar Whale by Bradley Hope and Tom Wrighthttps://www.amazon.com/Billion-Dollar-Whale-audiobook/dp/B07G9JJ6TB https://www.audible.com/pd/Billion-Dollar-Whale-Audiobook/1478948000 Today’s Guest:Shauli Mizrahi is a co-founder and the CTO of  hellorep.aihellorep.ai is an AI-powered sales associate for eCommerce websites.Connect and learn more about Rep here:Website: https://www.hellorep.ai This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textA lot of brands have begun running ads on Tik Tok but are running into challenges when it comes to scaling. Good results are out there, you just need to learn the winning formula for a profitable TikTok ad.In this episode, Sven Muchow of Muchow Marketing talks about TikTok ads and TikTok Marketing for e-commerce brands. He shares a campaign setup and its winning ad formula.Listen and learn from this episode!KEY TAKEAWAYS FROM THIS EPISODEThe 2 big mistakes that a brand can make in a Tiktok ad are:1.) Reusing a Facebook ad for a TikTok ad; and 2.) Using organic content that had been viral on their TikTok account as a TikTok Ad.In a TikTok ad, make your audience feel like a user recommends your product to them.A TikTok ad should hook the people, give 2-3 brand benefits, and contain a call to action.Calls to action on TikTok ads shouldn’t be a formal "Buy now.", but rather something more in line with how a friend might suggest something, like "Try my favorite product now."The best results come from a 20 to 35-second TikTok ad.If an ad shows creative fatigue, take the creative, change the first clip or the hook, and just re-upload it. TikTok will think that it is a whole new ad.To find the winning creative, you have to test a lot.There shouldn't be demographic targeting in the beginning.Do 5 ad sets and start with $100 a day.You can scale a lot insanely fast on TikTok.Always try to find influencers and creators. Don't be cheap on creatives.Get into the industry as fast as possible.Recommended Apps: Notion https://www.notion.soMiro https://www.miro.comRecommended Podcast:  Mindset Mentor with Rob Dialhttps://www.robdial.com/podcastToday’s Guest:Sven Muchow is the founder of Muchow Marketing.Muchow Marketing specializes in ads management and consulting for brands.Connect and learn more about Sven Muchow and Muchow Marketing here:Website: https://www.svenmuchow.com Linkedin: https://www.linkedin.com/in/sven-muchow This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textFinding the right agency can have tremendous benefits for your business, and knowing how to tell the right agencies from the wrong ones will pay dividends in the future.In this episode, Aaron Zagha of Newton Baby talks about the products they provide and how their business grew. He shares how he spent a lot of money for an agency for 9 to 12 months without any results, only to have it be worthwhile in the end. He also discusses where marketing is shifting and how his brand is pivoting to stay on top.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEOftentimes, an impression is an impression, but that's not always the case and it depends on your product categories and a lot of other things.Go where the CPMs are cheapest provided that they have this user's attention to the same degree.If you track influencer marketing every way you can, you can figure out which influencers are and aren’t worth it.Giving influencers individualized codes, a customized page sign-up form link, and post-purchase surveys helps track influencer performance.It's easy to write a blog post but that blog post in this day and age will do nothing for you and no one will find it unless you do it with the right SEO strategy.Your goal of SEO should not just be getting just general traffic but rather traffic that will lead to purchases.Having no fixed costs and just basing it on performance when outsourcing can help you scale more.Newton’s Agency: New Standard Digitalhttps://www.newstandard.digital Recommended Tools: Helium 10 https://www.helium10.com Rockerbox https://www.rockerbox.com Recommended Podcast:Pivot https://www.podcasts.apple.com/us/podcast/pivot/id1073226719 Today’s Guest:Aaron Zagha is the CMO of Newton Baby.Newton Baby provides a variety of mattresses for babies’ cribs and for pets. Connect and learn more about Aaron and Newton Baby here: Website: https://www.newtonbaby.com LinkedIn:  https://www.linkedin.com/in/aaronzagha This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textWe’re in a different industry now but there will always be consumer demands for every product category. We just need to make some pivots to continue scaling.In this episode, Parker Burr of Feat Clothing talks about their brand’s journey into flagship retail, wholesale, and all things growth-related. He shares the things that worked to build their business to its size today that are not going to work going forward.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEWe’re currently in another gold rush. At the beginning of a gold rush, you’ve got to go out and find where the gold is. More people are still consuming more goods online every year.Build a well-rounded business with multiple streams of revenue that are symbiotic and growing each other. You can copy everything and do everything the same way but you can't replicate timing so you have to adjust to the timing.You get eyeballs by physically being in a great location.Continue focusing on having an incredible team.No big brand did it overnight.Recommended App: Slack https://www.slack.com Recommended Book: Burn Rate: Launching a Startup and Losing My Mind by Andy Dunnhttps://www.amazon.com/Burn-Rate-Launching-Startup-Losing/dp/0593238265 Today’s Guest:Parker Burr is the CEO and founder of Feat Clothing.Feat Clothing provides athleisure clothing designed to maximize comfort and versatility.Connect and learn more about Parker and Feat here: Website: https://www.featclothing.com LinkedIn: https://www.linkedin.com/in/parker-burr-84886447 Taylor Offer’s Tiktok and LinkedIn:https://www.tiktok.com/@tayloroffer https://www.linkedin.com/in/tayloroffer This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textStrategy is the foundation of successful paid acquisition. Despite what’s been for many brands a tough start to the year, some key winning strategies have shown great results in 2022.In this episode, Jordan goes through the wins being seen at Upgrowth Commerce right now that you should also test out with your brands.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEGather your best customers and treat them like absolute gold and have them get your message out to their audience.The Archive app automatically gathers anything that you've been tagged in and allows you to download it straight from the Archive app. (https://www.archive.com) Pair your ambassador groups programs alongside the Archive AppTikTok-like content works consistently well on different platforms.Performance Max is potentially the biggest game-changer when it comes to marketing in general.Retest old creatives that worked in the past. Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here: https://www.mindfulmarketing.co/quickwinsThis month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textFinding the right people to invest requires timing, the right attitude, and a lot of networking.In this episode, Laura Burget of Three Ships Beauty talks about how they raised funds, as well as what to and not to do in fundraising. She also shares how her company is getting massive customer LTV from the referrals they get from an affiliate program. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEOftentimes, it's a little bit of luck but it's also making great impressions and just networking every chance you get.LinkedIn is a place where you can get great connections.Customers from affiliate programs are valuable and cheap to acquire.You can do both one-to-many communications and community communications through an online community.One of the main things you need to think about when you're starting to kick off a fundraising activity is timing.Look into the market to see what acquisitions are being valued.Involve your customers in the process as much as possible.Recommended App:  Boomeranghttps://www.boomeranggmail.com Recommended Book: Shoe Dog by Phil Knighthttps://www.amazon.com/Shoe-Dog-Phil-Knight-audiobook/dp/B01CRJA470 Recommended Podcast:How I Built This with Guy Razhttps://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297 Today’s Guest:Laura Burget is a co-founder of Three Ships Beauty.Three Ships Beauty is a natural skin-care product company.Connect and learn more about  Laura and Three Ships Beauty here: Website: https://www.threeshipsbeauty.ca Instagram: https://www.instagram.com/threeshipsbeauty  Instagram: https://www.instagram.com/lauraburget We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textA lot of brands are struggling right now but using strategic marketing methods will help you get through it and see a lot of wins for your brand.In this episode, Jordan West discusses his guidelines to help you disseminate information and run a promotion effectively with a small marketing team.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEThe one who's coming up with promotional material must come up with 3 different headlines and 2 different versions of ad copy.Make sure that all your messaging is the same across all platforms.Take your ad copy, headlines, emojis you plan on using, and discount codes and put them all in one place. The more communication that you can have, the better.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here: https://www.mindfulmarketing.co/quickwinsThis episode we want to share about one of our partners, Clearco. Just because you’re profitable doesn’t mean you have money for growth - Clearco solves this.Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-CommerceStart here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textWhen your business is scaling rapidly, you have to think of new ways to continuously scale because the same things won’t work as effectively. At the same time, you have to find the right people and resources to build a bridge to your visions.In this episode, Buster Arnwine of Hair on Fire Tech talks all about what it takes to scale up your business from 1 to 10 million then to a hundred million and beyond. He discusses the shifts and changes you need to make as you take your business to a different level.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThere are a lot of pivots you need to make if you want to take your business to the next level. You need to look at people, mindset, and execution.Your practices have to evolve because the same things won't work when your business is scaling rapidly.The best strategy, brands, and plans go nowhere without the right people.Most agencies are good, but you always have to ask the right questions to hold them accountable.Everything should be about reaching your vision and resourcing for that.Invest in things that you have to and spend on what you think is important.Today’s Guest:Buster Arnwine is a co-founder, the owner, and the chief advisor of Hair on Fire Tech.Buster has a diverse background spanning multiple functions, various billion dollar brands and an array of customers across his 20 year career in the fast moving consumer goods industry. Hair on Fire Tech provides services for different business technology needs.  Connect and learn more about Buster and Hair on Fire Tech here:Website: https://www.haironfiretech.com LinkedIn: https://www.linkedin.com/company/haironfire/ LinkedIn: https://www.linkedin.com/in/buster-arnwine-1402558 This episode we want to share about one of our partners, Clearco. Just because you’re profitable doesn’t mean you have money for growth - Clearco solves this.Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-CommerceStart here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply