Secrets To Scaling Your Ecommerce Brand Ep 318: Bootstrapping Your Business Startup With Vivek Agarwal of Ookioh
Starting a business with limited capital requires a lot of research, creativity, and thinking everything through to make the most out of your resources.
In this episode, Jordan West interviews Vivek Agarwal, Founder of Ookioh, about bootstrapping a business from the ground up. He also shares how his business found success despite $0 being spent on marketing.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Unit economics is knowing how much profit you make when you sell one unit of your product.
- It’s a loss if you are burning money by just acquiring customers and not actually profiting.
- When you are bootstrapping, you have to think everything through and be creative.
- You have to have a sense of what the costs are when bootstrapping for the first couple of years.
- People are not focusing on profit, that's why they don't spend as they should.
- At the end of the day, the goal is to make money.
- Do a lot of research for your business.
Recommended App: Slack
https://www.slack.com
Recommended Podcast: Bloomberg Podcasts
https://www.bloomberg.com/podcasts
Today’s Guest:
Vivek Agarwal is the founder of Ookioh.
Ookioh is a brand of modern and fun women’s swimwear.
Connect and learn more about Vivek and Ookioh here:
LinkedIn: https://www.linkedin.com/in/vivagarwals
E-mail Address: vivek@llenroc.com
Website: https://www.ookioh.com
Instagram: https://www.instagram.com/ookioh
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