The Unofficial TikTok Shop Podcast with Jordan West
Ep 316: ‘The Tok-ening’ Making TikTok Your #1 Revenue Driver with John Roman, BattlBox
Create awesome content and Tiktok will do the rest!
In this episode, John Roman CEO of Battlbox talks about how TikTok became their number one traffic source and the anatomy of what’s working for them on this platform. He shares great tips on how to repurpose your usual videos on other social media platforms to Tik Tok-friendly content.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Start with videos about your products and base them on what’s trending on the platform.
- TikTok's algorithm is smart enough to know what your content is and show it to the right audience.
- Shoot videos you use for other platforms in a way that you can chop and repurpose them as TikTok content.
- Mix up your videos with some comedy trends on TikTok.
- Try to post daily or 5-6 days a week.
- People aren't searching by hashtags, most users are staying on TikTok's FYP (For You Page) because TikTok does a great job curating it.
- Gaming the system is creating awesome content.
- When you see an opportunity to scale, go for it.
Today’s Guest:
John Roman is the CEO of Battlbox.
BattlBox provides subscriptions for outdoor survival gears packages.
Connect and learn more about John Roman and Battlbox here:
LinkedIn: https://www.linkedin.com/in/john-roman
Blog: https://www.onlinequeso.com
Website: https://www.battlbox.com
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