Secrets To Scaling Your Ecommerce Brand

Send us a textA lot of e-commerce brands are struggling right now, but e-commerce is going to be back better than ever. Right now, we need to start thinking outside the box.In this episode, Jordan shares a revolutionary idea of marrying retail and e-commerce together and an idea for how to execute it.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEA retail shopping experience allows customers to ask questions that you may take for granted.A lot of times, people just need that little push to know if they are making the right decision to buy a product.Have a navigation tab on your website where people can book a 10-15 minute shopping experience with one employee in your retail location. Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsThis month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODEUpgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textTriple Whale has a powerful analytics platform that accurately pinpoints your ad spend across networks. It is simple, smart, efficient, and effective.In this episode, Jordan interviews Rabah Rahil, CMO of Triple Whale. He talks about how they started Triple Whale and its important features that will help you make the right decisions with your business.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEEverybody has access to the same weapons, it's the implementation and the representation that are the differentiators.   Triple Whale’s dashboard is simple, customizable, and has everything in one place.No matter where you're at on your marketing journey, you're going to be able to unlock value in Triple Whale.Triple Whale's dashboard is on mobile and easy to use.Triple Whale takes Facebook assets’ unique identifiers and aggregates all the metrics on it.  You can sort them and see what's performing best by metric.The secrets to scaling in this era are community, foundational economics, and being able to diversify your spending on different channels.Recommended Tools: Notionhttps://www.notion.so Akiflowhttps://ww.akiflow.com Asanahttps://www.asana.com Recommended Podcast: All In Podcasthttps://www.allinpodcast.co Recommended Books:Project Hail Mary by Andy Weirhttps://www.andyweirauthor.com/books/project-hail-mary-hc/project-hail-mary-el Shoe Dog by Phil Knighthttps://www.simonandschuster.com/books/Shoe-Dog/Phil-Knight/9781501135927 Today’s Guest:Rabah Rahil is the Chief Marketing Officer of Triple WhaleTriple Whale is an attribution platform and an eCommerce operating system. Connect and learn more about Rabah and Triple Whale here:Website: https://www.trytriplewhale.com Youtube: https://www.youtube.com/c/triplewhale Twitter: https://www.twitter.com/trytriplewhale This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODEUpgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textHaving a shortlist of subscribers who are actually interacting with and reading your emails is much better for your reputation as a sender and as a brand.In this episode, Jordan gives you some quick email tips specifically on Klaviyo to get the most out of your email list and email marketing.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEClean up your list. Make sure that unengaged people on your list go to completely different segments after a specific amount of time depending on your business life cycle (90-120 days). Run them through a re-engagement series and give them a chance to unsubscribe.When they re-engage, have a trigger that sends them back to your regular list.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textHaving a killer product makes you stand out; Being passionate about it and having a passionate community will make it even more scalable.In this episode, Jared and Lisa Madsen of Madsen Cycles share their journey on successfully selling a very high-ticket product and what it takes to go beyond customers’ sticker shock.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEBloggers and influencers get excited to feature unique products.Showcasing a product and your customers' stories and lifestyles online helps with marketing your products.Customers go through sticker shock on their own while they are doing their research, but having personal contact with a customer can make your product stand out more.Having a killer product of your own, being passionate about it, and having a great story to share will continue to work long term.Being passionate, having a community that is as passionate about your product as you are, and having constant communication with them can be a great help.Recommended Tool: Klaviyohttps://www.klaviyo.com Recommended Podcast: Dare to Lead with Brené Brownhttps://www.brenebrown.com/podcasts Recommended Book: Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Geno Church, et.alhttps://www.amazon.com/brains-on-fire-igniting-sustainable-movements/dp/B006PPFPWC Today’s Guest:Jared and Lisa Madsen are presidents and owners of Madsen Cycles.Madsen Cycles offers fun and unique bucket bikes for the family.Connect and learn more about Jared, Lisa, and Madsen Cycles here:Website: https://www.madsencycles.com Instagram: https://www.instagram.com/madsencycles Facebook: https://www.facebook.com/madsencycles Twitter: https://www.twitter.com/madsencycles TikTok: https://www.tiktok.com/@madsencycles We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textCustom products are the future. People will be looking for products that are made to fit them perfectly, but how are custom products scaled in this day and age?In this episode, Jordan sits down with Niklas Hedegaard of THEMAGIC5 and talks about how their company is scaling massively and the investments that they’re getting. Listen in and have an idea of what it looks like to take on investors and have beneficial relationships with them.Enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODECustom products are the future.To keep the customized product's cost low, 95% of it could be standardized and 5% could be customized.Paid media is still working for eCommerce in 2022.Relationships differ from investor to investor. They all have specific capabilities and things that they want to do to help companies. If you are doing the right things and you have built up a team that trusts you, having investors doesn't feel like you have a horrible boss but feels like they are there to assist you.Have people who are huge in the space and have massive influence work with you.Understand the metrics, attributions, and where you should and shouldn't put your money.Try not to micromanage. Test everything and see what works.Recommended Tool: Triple Whalehttps://www.triplewhale.com Recommended Podcast: Lex Fridmanhttps://www.lexfridman.com/podcast/ Today’s Guest:Niklas Hedegaard is one of the founders of THEMAGIC5.THEMAGIC5 provides customized swimming goggles for every individual.Connect and learn more about Niklas and THEMAGIC5 here:Website: https://www.themagic5.com Linkedin:https://www.linkedin.com/company/themagic5 https://dk.linkedin.com/in/niklas-hedegaard-67554798 This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textIf you are a good marketer and not that technical, Performance Max is going to be the best thing that ever happened to you. In this episode, Jordan talks about Google’s Performance Max and how it is an absolute game-changer in the advertising world for eCommerce brands. You will get some actionable tips on how to best use this strategy.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPerformance Max is an absolute game-changer and the future of advertising.Performance Max separates strategic marketers from tacticians.In Performance Max campaigns, you'll get five headlines, five descriptions, and the ability to put in 15 images and videos. You can put in any video that is on YouTube even without access to the page.If you do not use the 5 videos allotment, Google will make videos for you which is not recommended. You can upload your customer list and select the option that you don't want to target your existing customers. Customers now need about 500 touchpoints.Google knows so much about people because of its data points.Create an asset group and tie it to an audience group.You can also create custom audiences in the background of people who have search intent for certain search terms.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textNo matter what stage you are in your business, never stop taking care of your customers and giving them a great experience.In this episode, John Merris, CEO of Solo Brands, shares their company’s journey that started in 2018 with 6 employees and is now close to 600 employees. Listen as he shares his great advice for entrepreneurs in running a business.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODELeadership teams should be servant leaders and must not boss around brands to tell them what to do.It's the brand's responsibility to get the job done and deliver results.Foster a culture where your team is not afraid to ask for help.Always focus on giving great customer experiences.You have to believe that short-term losses generate long-term returns.Make sure that being public doesn't change how you operate your business.Speed to failure; you’ll learn faster. Speed into product development; you’ll launch faster. The faster you move, the more you accomplish.When you move fast, it's not that you fail faster- It's that you succeed faster at learning what didn't work and can now figure out what does work. Recommended Book: The Heart of Business by Hubert Jolyhttps://www.hubertjoly.org/book/ Today’s Guest:John Merris is the CEO and Director of Solo Brands.Solo Brands is a collection of distinctive, adventurous lifestyle brands.Connect and learn more about John Merris and Solo Brands here:Website: https://www.solobrands.com Linkedin: https://www.linkedin.com/in/johnmerris E-mail Address: john@solobrands.com This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textGathering and analyzing data helps to determine the next steps you have to take in your business, but this data won’t matter if you forget your reasons and objectives for your brand.In this episode, Jordan talks to Prabal Chaudhri, President and Founder of Brave Good Kind, about the balance between performance marketing and long-term marketing. He shares the different metrics he uses and his experience with CPGs. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEBuilding a brand is an art and a science. While the data and decision points are important, you also have to know your objectives.Building a brand is a long-term game. You need to have patience.Media always has a lag effect, what you do today might not get results tomorrow but they may come later down the line because it just takes time.  Tiktok is a great tool for awareness especially if you have good content.You always have to have a long-term view and always think about your reason.Make sure that you have the right resources dedicated to making sure that you can meet the demands.While you are working for today, you also have to continue to work towards the future.Recommended Tool:  LinkedInhttps://www.linkedin.com Recommended Podcast: How I Built This by Guy Razhttps://www.guyraz.com/howibuitthisbook Today’s Guest:Prabal Chaudhri is the president and founder of Brave Good Kind.Brave Good Kind provides a healthy selection of snacks made from clean ingredients.Connect and learn more about  Prabal and Brave Good Kind here:Website: https://www.bravegoodkind.com or https://www.chickenbites.com Instagram: https://www.instagram.com/bravegoodkind Facebook: https://www.facebook.com/bravegoodkind Tiktok: https://www.tiktok.com/@bravegoodkind This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textWhat makes things go viral? What are the elements that make people want to share your content?In this episode, Jordan walks us through the six elements that make things go viral, based on advice from the book “Contagious” by Jonah Berger. Jordan goes on to share how these principles became a game-changer in managing his marketing team.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODE6 Elements that Make Things Go Viral:1.  Social Currencies Social Currencies are the trends that are happening in the reader's or listener's environment. It's less about the trend itself. It's more about the idea that a person's social status is dependent on the information that they have.      2.  TriggersA trigger is a  word, a phrase, or an image that is associated with a message. Anything that reminds your audience of your product or brand is a trigger.   3.  Emotion People share things that they care about.Avoid sad or negative things.4.  Public"Built to show, built to grow."Public events and news fare better than just promotional content. Create content that your audience would want to proudly share.5.  Practical Value Apart from being in the know, people also want to be helpful with the information that they share. Consider the information your audience might be looking for.6.  Great story-telling is the key to great content marketing. Information is absorbed best when it is incorporated into a story.Book Source:Contagious: Why Things Catch On by Jonah Bergerhttps://www.jonahberger.com/books/contagiousBook quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textMarketing psychology never changes, people and technology do. You have to try different things to see what works. When you find it, go with it.In this episode, Jordan interviews Brock Mammoser, Founder of Frost Buddy. He shares how he was able to scale his business into 8-figures. He also discusses some of his videos that went viral and a breakdown of what elements contributed to that virality.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEIn 2022 video creatives are the biggest driver of sales.Showing so many details about your product ruins the curiosity and the content's ability to get more engagement.End your video by telling people what to do. Marketing psychology has not changed ever.6 Ways that Things Go Viral: Social Currency, Trigger, Emotion, Public, Practical Value, and StoryThe beauty of Tiktok is that your fans provide you with content ideas to make.Test everything, something will work.Be organic and authentic on Tiktok. That is what people want.Recommended Apps: Slackhttps://www.slack.comMondayhttps://www.monday.com Recommended Podcast:  Real AF by Andy Frisellahttps://www.andyfrisella.com/blogs/realaf-podcast Today’s Guest:Brock Mammoser is the founder of Frost Buddy.Frost Buddy manufactures universal 5 in 1 insulated can coolers.Connect and learn more about Brock and Frost Buddy here:Website: https://www.frostbuddy.com Instagram:https://www.instagram.com/frost_buddy_usa https://www.instagram.com/brock_mammoser Tiktok: https://www.tiktok.com/@frostbuddy  Linkedin: https://www.linkedin.com/in/brockmammoser Twitter: https://www.twitter.com/bmmammoser This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply