Secrets To Scaling Your Ecommerce Brand

Send us a textIt is important to always remember that you are selling to people and not to robots. People want to see all the different ways that your products can make their day better. This is what makes your conversion rate higher.In this episode, Jordan talks about a conversion rate optimization case study that he and his team did to their brands. He walks us through why and how they were able to up their conversion rate by 79% month over month, and how you can apply these learnings to test in your brands.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEYou can hire expensive agencies to do CRO for you, but it’s only recommended to do that if you are above the $5M mark.Conversion rate optimization is not just simply changing the color of a button.Big levers that you can pull to up your conversion rate on your website:1. Best practice is to have between 4 and 6 photos per product. The more, the better.In the fashion/apparel world, make sure that people see your items in everyday use with lifestyle images. The more that you can do to explain your products, the better. 2. Make all of your product descriptions better.Search through every single descriptor of your product and put it in there.Give people a reason to purchase.Use triggers to sell products.3. Having a saleDuring sale seasons, your conversion rate is higher because your prices are lower.4. Feature your best-sellers on every brand page.Tell people what other people buy and why they should love your brand.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other ecommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast 

Send us a textIt is important to always keep in mind that you are not selling just your products but also your brand. Sharing your unique brand story and keeping your brand’s quality are the things that bring up your sales.In this episode, Ata Sari of Mama Luma talks about their brand’s growth and the massive moves they had to make moving from California to Istanbul Turkey. He also shares what is working and not working for their brand in 2022.Listen and learn in this episode.KEY TAKEAWAYS FROM THIS EPISODEAt the end of the day, there is no secret but hard work.Brand identity brings the sales. Product quality and brand story are parts of the brand identity.There comes a time when you have to stop working with an agency.Build a team to organize everything and have a healthy distribution channel to make better operational costs and bring up sales.The D2C operations also have a big impact on B2B for a brand. Every single transaction is an added value to the brand equity.You need to work harder, learn, and never be comfortable where you are. Recommended Tool: Klaviyohttps://www.klaviyo.comRecommended Book: The Hard Thing About Hard Things by Ben Horowitzhttps://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205 Today’s Guest:Ata Sari is a co-founder and the CEO of Mama Luma.Mama Luma is a designer kids’ clothing brand based in Sta. Barbara, California.Connect and learn more about Ata and Mama Luma here:Website: https://www.mamaluma.com E-mail Address: Ata@Mamaluma.comThis month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other ecommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast 

Send us a textYou’ve probably heard a lot about the amazing results Performance Max can deliver, but who would be the best people in your team to run PMax campaigns?In this episode, Jordan talks about why your Google department may not be the best choice to run your Performance Max campaigns and explains other strategies to run highly profitable Performance Max campaigns.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPerformance Max is made for Facebook marketers. It's similar to the kinds of campaigns that you set up for years on Facebook but you leave it untouched for a longer period of time to let the robot learnPmax is essentially a Facebook CBO campaignFacebook marketers are used to testing campaigns exactly like this.They can target specific intent audiences, or go broad.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other ecommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Send us a textGetting into partnerships is a middle ground between success and failure. You have to ensure you are partnering with people who align with your goals and vision. Sampling is your brand’s personal touch on your customer’s journey. It can be far cheaper than paid ads.In this episode, Tyler Kupper of Weatherman® Umbrella talks about their brand story and corporate programs, how they got the right partners, and the power of sampling. Listen and learn in this episode.KEY TAKEAWAYS FROM THIS EPISODEPartnerships have to be mutually beneficial.You have to align with partners that make sense.Everything in the promotional premium industry is brand-based.It doesn't matter if you have a lot or a little money, you need to get your product out there. Give out samples to the right people.There are many opportunities to get your products noticed that are way cheaper than paid ads.You have one chance to make it right.Your customers’ journey and experience are always important.Recommended Tool: Mondayhttps://www.monday.com Recommended Book: Never Split the Difference by Christopher Voss with Tahl Razhttps://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805 Today’s Guest:Tyler Kupper is the Chief Revenue Officer at Weatherman® Umbrella.Weatherman® Umbrella is a unique premium brand umbrella offering a lifetime guarantee.Connect and learn more about Weatherman® Umbrella here:Website: https://www.weathermanumbrella.com This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to www.getparker.com to chat with the team today - and make sure you mention where you came from! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other ecommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Send us a textA lot of founders and leaders tend to blame everyone except themselves. Time and energy are being misdirected as we try to have control over the things that we cannot control. How much can taking a radical ownership approach change your life?In this episode, Jordan talks about what proactivity means and how to be proactive as a leader, a boss, or a founder of an organization.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEBetween stimuli and response, there is always a gap and you get to choose a reaction. With stress comes a lot of different reactions. A lot of founders blame everybody else but themselves.The only thing that we have control over is ourselves.Many of us have a lot smaller circles of influence than we have circles of concern.Our circle of influence grows as we become more mature and trustworthy.We cannot influence everything around us so we have to choose which things we're going to let in. The whole idea of radical proactivity is knowing what you can change and what you cannot and spending all your time on the things that you can influence and change. It will change your life.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other ecommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Send us a textBrands are continuously seeing incredible results and starting to see all-time low customer acquisition costs in Performance Max. This is the future! In this episode, Jordan talks about some of the most important things that you need to do in your Performance Max campaigns to get the most out of it.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEThings to do in your Performance Max campaigns:Create videos for your specific avatars on YouTube.You need to have 20 different images.Separate your different product groups.Always leave URL expansion on.Have between 4 and 10 images and a video of every single one of your products on every product page.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other ecommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Send us a textDuring the most difficult situations, we have to be able to look for the best path forward in our business. We need to focus on the things that are within our control and how to make them better for the long term.In this episode, Abel Samet, co-founder of Troubadour Goods, talks about what happened to his brand during the pandemic and the moves he made to have his most successful year in 2021. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODETry to stay focused on the things within your control and the ways you can improve in the long run.Referral word-of-mouth is the best form of marketing.Attribution is difficult but there are several ways that you can do it. You can understand customer interest and behavior from the way they interact with your email newsletters.If you have a customer who's obsessed with your brand and what you do, that is the best possible way that you can be introduced to more customers and scale.Recommended Tool: Klaviyohttps://www.klaviyo.com/ Recommended Audiobooks and Podcast:Ego is the Enemy by Ryan Holidayhttp://egoistheenemy.com/ https://www.amazon.com/Ego-Is-Enemy-Ryan-Holiday-audiobook/dp/B01GSIZ9EY The Obstacle is the Way by Ryan Holidayhttp://theobstacleistheway.com/ https://www.amazon.com/Obstacle-Way-Timeless-Turning-Triumph/dp/1591846358 Econ Talk Podcast with Tyler Cowenhttps://www.econtalk.org/ Today’s Guest:Abel Samet is a co-founder of Troubadour Goods.Troubadour Goods specializes in minimalist bags and accessories, designed for maximum performance.Connect and learn more about Abel and Troubadour here:Website: https://www.troubadourgoods.com/ Instagram: https://www.instagram.com/troubadourgoods/ LinkedIn:https://www.linkedin.com/company/troubadour-goods https://www.linkedin.com/in/abelsamet We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other ecommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Send us a textWe are teetering on the brink of a recession right now. The good news is everything’s going to be okay if you are a brand that highly values intrinsic brand loyalty and customer LTV.In this episode, Tejas Konduru of Via Customers talks about the valuations in the space right now. He and Jordan also discuss what is going to happen in the next year and a half.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThe idea for Via Customers is all mobile marketing living together is the best experienceOnce you cross 10-30 Million in GMV, you will need a tool that is not a self-service type.The most demanding customer is the most rewarding customer served.The only companies that will survive the next year and a half are the companies that see a path to profitability, have a positive cash flow, and are becoming default investable.Everybody wants to invest in an enduring business that can raise money again.It is more important to have intrinsic brand loyalty and high repeat customer rates than to just play the volume and new customer acquisition game.The ones who struggle are the ones who have never taken the LTV side seriously.The number one storefront for brands won't be their website or their physical store. It will be mobile.The secret to scaling has always been hiring the right people.It comes down to the culture and the people that you bring in that morph into that culture.It’s very important to have a strong finance team and an operating cadence.Valuation is everything you are going to do in the future discounted by how much risk someone sees in you.Recommended Tool: Superhumanhttps://www.superhuman.comRecommended Podcast: How I Built This with Guy Razhttps://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297   Today’s Guest:Tejas Konduru is a co-founder and the CEO of Via Customers.Via Customers is a mobile marketing platform for eCommerce brands.Connect and learn more about Tejas and Via here:Website: https://www.viacustomers.com LinkedIn: https://www.linkedin.com/in/tejas-konduru We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other ecommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Send us a textRebranding can be scary for a lot of brands. However, if done correctly, it can be a great opportunity to further grow your business and set the stage for success for years to come.In this episode, Jordan interviews Rob Fraser of Outway, formerly Endur. He talks about the rebrand they did and the thought process that led to a successful launch. He also shares his framework for thinking about brands and the important things you need to know about raising money.Listen up and learn from this episode.KEY TAKEAWAYS FROM THIS EPISODEIf done correctly, you can use a rebranding opportunity as a tailwind, not a headwind. A brand can be likened to a human being with 3 core attributes: A name, an identity, and an essence.When Outway rebranded, what changed was its name, not its essence and its identity.Raising money should be looked at as an accelerant not a way to keep yourself alive.Bring in a strategic group of investors. Strategic investors are people who share your values. If your goals are not aligned, it's generally a pathway to misery. You don't know what you don't know and the more you learn, the more you know you don't know.Bootstrapping will teach you the lessons you need to learn early on.You should listen to your guts.The more time in the game, the more you understand that patience is key.Make decisions thinking in the long term, not in the short term.Every time you level up in business, you are a beginner at a new level again.The secret to scaling is building and nurturing a world-class team.Today’s Guest:Rob Fraser is the founder and CEO of Outway.Outway is a brand that provides a wide range of bold performance socks.Connect and learn more about Rob Fraser and Outway here:Website: https://www.outway.com LinkedIn: https://calinkedin.com/in/robbfraser Twitter: https://www.twitter.com/robbfraser Rob Fraser's founding story: Ep 174: From Solo Operator to Multiple 7 Figures with Rob Fraser, Founder of Endūr https://bit.ly/3rZFa5QWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other ecommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Send us a textA lot of eCommerce brands are now seeing great results in Google’s Performance Max but still do not exactly know how to scale it. If you don’t have everything set up properly, you’ll miss the opportunity to win early with the most powerful tool digital marketers have access to in 2022.In this episode, Jordan gives out some important tips for succeeding in using Google’s Performance Max.Listen up and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODECompare your new customer acquisition cost on other platforms versus your new customer acquisition cost at Performance Max.Make sure that you still have your branded campaigns set up.You need to make sure that you have accurate full-funnel conversion tracking.Make sure that you’re able to feed your purchase data to Google.Only have one campaign for warm and cold.Do not set a target on return on ad spend. Let the machine do what the machine wants to do.Make sure that you have all the creatives and make sure that they line up with the avatar that you are trying to go after.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other ecommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast