Secrets To Scaling Your Ecommerce Brand Ep 308: Expanding the Market of Your Life-Event Product with Stephanie Bregman of Manly Bands
If you’re selling a ‘life event’ product, customers may only be in the market to buy once in their life, leading to a very limited pool of potential customers. What if there was a way to expand that pool?
In this Episode, Jordan sits with Stephanie Bregman of Manly Bands and talks about the innovative strategies they’ve implemented to not only stay relevant through the pandemic but to double their revenue year over year, becoming the largest men’s wedding band company in the US.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Partnering with authentic brands gives uniqueness to your brand that nobody can replicate.
- Partnering gives the opportunity to reach out to different groups of people that you did not market to before.
- Retroactive convincing unhappy customers from other life event competitors can open up a whole new market of potential customers.
- If you can't figure out how to be predictable as a company, you could lose everything quickly.
- You should understand where your data is coming from and use it to help your consumers.
- If you are losing the ability to understand consumer data, look at where you are spending money and see what happens to your revenue if you remove the budget or spend more on a certain area.
- Predictability is essential to understand how a business operates.
- Having a brand story and authenticity is also important for a brand.
- As you scale, you need to put your employees first and make sure you provide the right resources they need to grow.
Recommended Apps:
Duolingo
https://www.duolingo.com
CoSchedule
https://www.coschedule.com
Sprout Social
https://www.sproutsocial.com
Recommended Book: Radical Candor by Kim Scott
https://www.radicalcandor.com
Today’s Guest:
Stephanie Bregman is the Chief Marketing Officer of Manly Bands.
Manly Bands provides men with unique and stylish wedding bands that fit their personality and budget.
Connect and learn more about Stephanie Bregman and Manly Bands here:
Website: https://www.manlybands.com
YouTube: https://www.youtube.com/c/ManlyBands
LinkedIn: https://www.linkedin.com/in/stephanieshapirobregman
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!