Let’s talk ABM

In this episode of Let's talk ABM, Declan chats to Karen Strugnell, Global Client Relationship Marketing Leader at Accenture. Karen is a seasoned B2B Marketing professional with more than 30 years experience working in the technology industry. Her recent experience has included 12 years at IBM, where she was the ABM & Strategic Partnership Director for Europe. In her current role at Accenture, Karen is part of a team of Marketers working on some of Accenture’s most important accounts delivering client relationship marketing programs. Here's what they cover: - Why trust is so important in an ABM strategy - How ABM can be used to change brand perceptions - Why ABM needs a change in mindset - What makes a successful ABM strategy

In this episode of Let's talk ABM, Declan chats to Taylor Young, Principal, ABM Strategy and Customer Experience at Terminus, where she is the voice of the customer inside the organization. A previous Terminus customer, Taylor brings a unique perspective to her role to champion the most effective use of Account-based Marketing and technology. Here's what they cover: - How Taylor is the voice of the customer within Terminus - How she helps customers align strategy and goals - How not to be ‘misled’ by technology - What makes a successful ABM strategy

In this episode of Let's talk ABM, Declan chats to our very own Heads of ABM, Jack Rawlings and Josh Weale, to uncover some exciting news about a new upcoming podcast they will be launching. Combining Jack's extensive experience in both B2C and B2B markets with Josh's background in journalism, client-side experience and passion for all things ABM – together, they lead the development of strategies to help enterprise tech businesses win, grow and retain their most important accounts. Listen to this episode and learn: - Why we are launching a new podcast - What topics Jack and Josh will be exploring - What is 'under the hood' of ABM - What makes a successful ABM strategy

In this episode of Let's talk ABM, Declan chats to Heather Adams, Senior Director of Demand and Account-based Marketing at Socure, the leading provider of digital identity verification and fraud solutions. Heather is a seasoned B2B Marketer with almost 30 years’ experience developing marketing strategies to help enterprise B2B technology sales teams succeed. Here's what they cover: - How to succeed at One-to-few ABM - What to know about ABM and technology - How to build alignment with Sales - Advice on how to succeed at Account-based Marketing

In this episode of Let's talk ABM, Declan chats to Laura Matthews, Director, Global Account Based Marketing, EMEA at UiPath. A seasoned B2B Marketer, Laura leads UiPath’s ABM strategy for major enterprise accounts in Northern Europe. She has previously held senior Marketing positions at BT, Google, and Cisco, as well as acting as an Enterpise Advisor for the Mayor of London. Laura is also an Executive Board Member at Tech London Advocates Women in Tech, a platform that promotes positive change that shapes an inclusive tech industry. Here's what they cover: - How to get buy-in to invest in ABM - An inside look at UiPath’s Accelerate Program - How to sprinkle 'ABM Magic' over your accounts - Why Laura feels her role is more Sales than Marketing

In this special episode of Let's talk ABM, Declan chats to our very own CEO at strategicabm, Alex Embling. Alex has been in B2B Marketing practically since the beginning! He started strategicabm more than 25 years ago and has lived through all the major B2B trends – from SEO to Inbound, from Content Marketing to Demand Generation. Alex pivoted strategicabm to be a pure-play Account-based Marketing Agency some seven years ago. Today, the Agency is considered to be one of the foremost ABM consultancies.  Listen to this episode and learn: - The challenges for immature and mature ABM programs - Why trust is the key factor of any successful ABM program - Value Proposition and Account Experience – what are they? - Why ABM is the right ‘play’ in an economic recession - When to use an ABM Agency (and not)

In this episode of Let's talk ABM, Declan chats to Philip Angerhofer, Global Lead for Expansion Marketing at ON24. Phillip's B2B Marketing experience has spanned roles at Qualtrics, Pluralsight, and now ON24. His role at ON24 has seen him launch Account-based Marketing to grow the share of purse and reputation in existing accounts. Phillip’s passionate about building relationships with his sales colleagues.   Listen to this episode and learn:   - How to stand up an ABM strategy from scratch - How to pitch Marketing successfully to your CEO - Advice on how to succeed at Account-based Marketing - How to build long-lasting relationships with Sales

In this episode of Let's talk ABM, Declan chats to Gabrielle Pirzad, Head of ABM, EMEA at Citrix. In this role, Gabrielle is leading the ABM charge, developing targeted programs to build relationships with strategic accounts and build an ABM Center of Excellence. Previously, Gabrielle was the Head of Field and ABM Marketing (UK & IRE) for IBM where she led priority account marketing teams to deliver client-focused, demand gen and relationship programs. Here's what they cover: - What Gabrielle has learned most in her ABM career - Why ABM is all about meeting accounts where they are - Why micro-partnerships form an important part of Gabrielle's strategy - How to succeed at ABM

Davis Potter, ABM Marketing Manager at Scale AI, shares key insights on launching an ABM strategy from scratch, differences between startup and enterprise ABM, and the vital role sales plays in ABM success.

In this episode of Let's talk ABM, Declan chats to Christian Weiss, Director of ABM, EMEA at Autodesk. Christian is a seasoned Marketer and a veteran ABMer. His passion for Account-based Marketing is palatable in this podcast episode as he shares his ABM journey, his collaborative approach to working with his Sales colleagues, and why he believes that the customer should be at the heart of any ABM strategy. Here's what they cover: - Why the customer is the car in Formula One ABM - Common misconceptions about ABM - How ABM can drive customer expansion - Christian's greatest ABM learning