Let’s talk ABM

Katrine Rasmussen, passionate Marketing team leader at Pixelz, discusses why going after 'Big Whales' pays off, the power of investing in customer relationships, and what ABM is and isn't.

In this episode of Let's talk ABM, Declan chats to Avishek Chakrobarty. Avishek’s professional career in Sales and B2B Marketing has led him to his current role as Head of the ABM Center of Excellence at Kyndryl. He’s on a mission to enable Kyndryl’s Field Marketing teams to grow priority accounts. Here's what they cover: What is an ABM Center of Excellence How ABM acts as a bridge What is Social and Customer Emminence How to do account scoring

Trinity Nguyen, seasoned SaaS marketer and technology advocate, discusses topics like champion tracking, multi-threading for account success, SDR reporting to Marketing, and making the intangible tangible in ABM programs.

In this episode, Andrew Watkins, Top Account Field Marketing Lead at IBM, discusses IBM's pioneering use of AI, the importance of 'WOW' moments, how diversity breeds ABM success, and the empowering 'fail fast, learn fast' mentality in ABM.

In this episode of Let's talk ABM, Declan chats to Mujesira Dudic, Director of ABM, Financial Services at Capgemini. Mujesira is a seasoned Sales and Marketing professional who understands better than most the power of ABM. Her 10+ years in Sales taught her one side of the coin, while her move to Marketing and ABM some four years ago has taught her the other. Combining these two disciplines – Sales and Marketing – has helped Mujesira create compelling and impactful ABM programs. She is now leading the ABM strategy for Financial Services at Capgemini.

In this episode of Let's talk ABM, Declan chats to Karen Strugnell, Global Client Relationship Marketing Leader at Accenture. Karen is a seasoned B2B Marketing professional with more than 30 years experience working in the technology industry. Her recent experience has included 12 years at IBM, where she was the ABM & Strategic Partnership Director for Europe. In her current role at Accenture, Karen is part of a team of Marketers working on some of Accenture’s most important accounts delivering client relationship marketing programs. Here's what they cover: - Why trust is so important in an ABM strategy - How ABM can be used to change brand perceptions - Why ABM needs a change in mindset - What makes a successful ABM strategy

In this episode of Let's talk ABM, Declan chats to Taylor Young, Principal, ABM Strategy and Customer Experience at Terminus, where she is the voice of the customer inside the organization. A previous Terminus customer, Taylor brings a unique perspective to her role to champion the most effective use of Account-based Marketing and technology. Here's what they cover: - How Taylor is the voice of the customer within Terminus - How she helps customers align strategy and goals - How not to be ‘misled’ by technology - What makes a successful ABM strategy

In this episode of Let's talk ABM, Declan chats to our very own Heads of ABM, Jack Rawlings and Josh Weale, to uncover some exciting news about a new upcoming podcast they will be launching. Combining Jack's extensive experience in both B2C and B2B markets with Josh's background in journalism, client-side experience and passion for all things ABM – together, they lead the development of strategies to help enterprise tech businesses win, grow and retain their most important accounts. Listen to this episode and learn: - Why we are launching a new podcast - What topics Jack and Josh will be exploring - What is 'under the hood' of ABM - What makes a successful ABM strategy

In this episode of Let's talk ABM, Declan chats to Heather Adams, Senior Director of Demand and Account-based Marketing at Socure, the leading provider of digital identity verification and fraud solutions. Heather is a seasoned B2B Marketer with almost 30 years’ experience developing marketing strategies to help enterprise B2B technology sales teams succeed. Here's what they cover: - How to succeed at One-to-few ABM - What to know about ABM and technology - How to build alignment with Sales - Advice on how to succeed at Account-based Marketing

In this episode of Let's talk ABM, Declan chats to Laura Matthews, Director, Global Account Based Marketing, EMEA at UiPath. A seasoned B2B Marketer, Laura leads UiPath’s ABM strategy for major enterprise accounts in Northern Europe. She has previously held senior Marketing positions at BT, Google, and Cisco, as well as acting as an Enterpise Advisor for the Mayor of London. Laura is also an Executive Board Member at Tech London Advocates Women in Tech, a platform that promotes positive change that shapes an inclusive tech industry. Here's what they cover: - How to get buy-in to invest in ABM - An inside look at UiPath’s Accelerate Program - How to sprinkle 'ABM Magic' over your accounts - Why Laura feels her role is more Sales than Marketing