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Let’s talk ABM
59. Creating WOW moments with ABM | IBM
Oct 18, 2023
In this episode, Andrew Watkins, Top Account Field Marketing Lead at IBM, discusses IBM's pioneering use of AI, the importance of 'WOW' moments, how diversity breeds ABM success, and the empowering 'fail fast, learn fast' mentality in ABM.
22:44
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Quick takeaways
- Collaboration between sales and marketing is crucial in ABM, ensuring targeted and impactful marketing efforts.
- ABM allows customization based on individual strengths and specific needs, creating personalized and meaningful experiences for clients.
Deep dives
The Importance of Collaboration in ABM
Collaboration between sales and marketing is crucial in ABM. Building a strong relationship and alignment ensures that the marketing efforts are targeted and impactful. It is important to take the time to define a clear flight plan and strategy before implementing tactics to avoid a disjointed approach.
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Discover
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