Andrew Watkins
Andrew has 13+ years of experience at IBM in Sales Enablement, Brand, Advertising, and now Account-based Marketing.
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Oct 18, 2023 • 23min
59. Creating WOW moments with ABM | IBM
In this episode, Andrew Watkins, Top Account Field Marketing Lead at IBM, discusses IBM's pioneering use of AI, the importance of 'WOW' moments, how diversity breeds ABM success, and the empowering 'fail fast, learn fast' mentality in ABM.
