Let’s talk ABM

60. Surround sound ABM | UserGems

Nov 8, 2023
Guest
Trinity Nguyen
Trinity Nguyen, seasoned SaaS marketer and technology advocate, discusses topics like champion tracking, multi-threading for account success, SDR reporting to Marketing, and making the intangible tangible in ABM programs.
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 3min
2
Utilizing ABM Strategies for Effective Marketing
02:52 • 8min
3
Creating Natural Creatives and Evolution of Target Audience
10:26 • 2min
4
Using Technology for Effective ABM Programs
12:13 • 10min
5
Exploring the Concept of Dark Social and Dark Funnel in Marketing
22:42 • 2min
6
Understanding the Sales Development Representative's Workflow and Integrating it with ABM
24:21 • 6min