User Gems: Tracking and Capitalizing on Customer Job Changes

User Gems is a software for revenue teams that tracks customer job changes and use cases. For sales and marketing teams, when a champion from a target account changes organizations, it presents an opportunity to sell to them again. On the customer success side, when a champion leaves the organization, it signals a risk of churn. User Gems helps enrich contact information and relationship data, making it actionable within CRMs. By targeting accounts where previous customers have joined, User Gems employs a personalized Account Based Marketing (ABM) approach. This has resulted in successful campaigns where they received impressive demo requests by focusing on 10 accounts and orchestrating consistent messaging with their SDRs. The use of multi-threaded ads has led to a 33% higher win rate for opportunities.