60. Surround sound ABM | UserGems
Let’s talk ABM
Understanding the Sales Development Representative's Workflow and Integrating it with ABM
The speakers discuss the challenges of integrating the sales development representative's workflow with an account-based marketing (ABM) program, and share insights from the book 'Breaking Silos' by Hilly Re Carpeo. They also address tips for presenting an ABM strategy to the C-suite.
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