Let’s talk ABM cover image

60. Surround sound ABM | UserGems

Let’s talk ABM

00:00

Creating Natural Creatives and Evolution of Target Audience

This chapter discusses the significance of creating creatives that are authentic and not overly polished. They also mention the trend of using iPhone videos and the success of GONG's gifs and memes. Additionally, they talk about their evolving target audience, including enterprise companies while staying focused on mid-market and low enterprise due to resource limitations.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app