Utilizing ABM Strategies for Effective Marketing

In this episode of Let's talk ABM, Declan chats to Trinity Nguyen, VP of Marketing at UserGems. Trinity is a seasoned SaaS Marketer and a passionate technology advocate. Her experience spans developing and executing go-to-market strategies, Product Marketing, Demand Generation, Account-based programs, and Sales enablement.

Here's what they cover:

- What Champion Tracking is

- Why multi-threading is key to account success

- Trinity’s rationale for SDR reporting to Marketing

- How to make the intangible tangible