60. Surround sound ABM | UserGems
Let’s talk ABM
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Using Technology for Effective ABM Programs
The chapter explores how UserGems utilizes their own technology for ABM programs, prioritizing reaching out to target accounts when previous customers or champions join them. They discuss the process of monitoring accounts, tracking movements within the company, and penetrating the entire organization for better customer relationships. They also highlight the importance of involving multiple people in the ABM process and running ads to stay top of mind and involve more stakeholders.
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