Let’s talk ABM cover image

60. Surround sound ABM | UserGems

Let’s talk ABM

00:00

Using Technology for Effective ABM Programs

The chapter explores how UserGems utilizes their own technology for ABM programs, prioritizing reaching out to target accounts when previous customers or champions join them. They discuss the process of monitoring accounts, tracking movements within the company, and penetrating the entire organization for better customer relationships. They also highlight the importance of involving multiple people in the ABM process and running ads to stay top of mind and involve more stakeholders.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app