2min chapter

Let’s talk ABM cover image

60. Surround sound ABM | UserGems

Let’s talk ABM

CHAPTER

Exploring the Concept of Dark Social and Dark Funnel in Marketing

Discussion on the concept of dark social and dark funnel in relation to marketing, including intentionally provoking dark social and manufacturing dark funnel, and the challenges marketers face in executing campaigns in this space.

00:00

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